Rest Your Brain, Turn on the Sleep Switch—nanadecor Proposes Deep Sleep Liberating the Five Senses with Organic Cotton.
Organic cotton brand nanadecor, focusing on the overtensioned brains of modern women, is pre-releasing its new 'Petite Rose' series and the brand's iconic 'Anemone Dress' from May 1, 2026. These products promote relaxation through visual and tactile senses, and support deep sleep by regulating the autonomic nervous system based on scientific evidence.
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- 📰 Published: May 2, 2026 at 02:00
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Organic cotton brand 'nanadecor,' operated by Juliette LLC (Headquarters: Shibuya-ku, Tokyo), will pre-release its new 'Petite Rose' series and the brand's iconic 'Anemone Dress,' designed to switch the skin and brain into sleep mode, starting Friday, May 1, 2026, on its online shop and Omotesando Salon main store.
Modern women's brains are constantly in a state of overtension due to daily stress and autonomic nervous system fluctuations associated with menopause. nanadecor focuses on 'brain switching through skin contact' based on a medical perspective. We propose nightwear that appeals to the five senses, fundamentally upgrading sleep quality.
■ Switching the 'Sleep Switch' through Sight and Touch
1. 'Petite Rose,' a Clean and Refreshing Design that Leads the Brain to Relaxation
For those who usually prefer simple attire, 'visual switching' is effective during private sleep time.
・Power of Design: The refreshing and clean small floral pattern instantly announces 'time for peace' to the brain upon seeing it. We have achieved a unique loveliness and functional beauty, offering a light set of sleeveless tank top and pants, and a refined set of blouse and pants.
・Melting Texture: The multi-layered gauze becomes fluffy with each wash, transforming into a 'melting' texture that adheres to the skin. This qualitative change in tactile sensation releases the 'battle mode' of the day.
2. The Ultimate 'Anemone Dress,' the True Delight of nanadecor
The brand's iconic nightdress, 'Anemone,' envelops you in a luxurious sense of liberation simply by wearing it. Its airy silhouette, completely free from constriction, promotes deep breathing and invites the brain into deep rest.
■ 3 Scientific Evidences to Regulate the Autonomic Nervous System from the Skin
1. Stimulation of 'C-tactile Fibers' and Oxytocin
The skin contains 'C-tactile fibers' that respond to gentle touch stimulation. Research by the University of Gothenburg and others has proven that soft materials caressing the skin stimulate the secretion of the happiness hormone 'oxytocin' in the brain, leading to parasympathetic nervous system dominance. nanadecor's gauze serves as a tool to directly rest the brain through touch.
2. Static Electricity Suppression to Stabilize Heart Rate Variability (HRV)
Static electricity from friction with chemical fibers stimulates sensory nerves, keeping the sympathetic nervous system tense even during sleep. According to reports from the Japanese Society of Physiological Anthropology and others, wearing natural fibers contributes to the stabilization of 'Heart Rate Variability (HRV),' an indicator of relaxation. It smoothly transitions brain waves to alpha and theta waves.
3. Control of 'Core Body Temperature' by Optimizing Garment Microclimate
To prevent waking up in the middle of the night due to menopause-specific sweating or cold, it is essential to maintain humidity in the bedding at 50% ± 5% (Japanese Society of Sleep Research guidelines). The high breathability and moisture-wicking properties of organic cotton do not hinder the 'decrease in core body temperature' necessary for the brain to enter deep sleep (slow-wave sleep).
■ From Emi Kanda, Representative of nanadecor and Mindful Sleep Consultant
"To alleviate the painful symptoms of menopausal fluctuations and daily fatigue, it is important to have a 'switch' that forcibly rests the brain. Even those who usually discipline themselves with simple clothes should surrender to soft gauze and pretty floral patterns at night. The sense of security conveyed through the skin and the cuteness of oneself reflected in the mirror will regulate the autonomic nervous system and dramatically change the quality of sleep. We want to deliver such luxurious self-care."
■ Product Information
・Petite Rose Series
https://www.nanadecor.com/view/category/Petiterose
Release Date: Friday, May 1, 2026
Sales Locations: nanadecor official online shop, Omotesando Salon main store, Isetan Shinjuku store, Hankyu Umeda main store
*The release date for Isetan Shinjuku store and Hankyu Umeda main store is scheduled for May 8.
■ About nanadecor
nanadecor is an organic cotton brand launched in 2005 by director Emi Kanda. Based on the concept of 'cherishing oneself and sleeping deeply,' it develops nightwear and innerwear that create a comfortable sleep environment. Currently, it is also working on the regeneration of production backgrounds, such as the 'Seed to Future' project for cotton cultivation in Okuizumo, Shimane Prefecture.
【Contact for this matter】
Juliette LLC (nanadecor)
Business activities: Planning, manufacturing, and sales of nightwear, underwear, and bedding using organic cotton
Contact persons: Otsuka, Matsumoto
Phone number: 03-6434-0965
Email: info@nanadecor.com
Official Website: https://www.nanadecor.com/
Main store: 4-22-11 Jingumae, Shibuya-ku, Tokyo 11:00-19:00
Modern women's brains are constantly in a state of overtension due to daily stress and autonomic nervous system fluctuations associated with menopause. nanadecor focuses on 'brain switching through skin contact' based on a medical perspective. We propose nightwear that appeals to the five senses, fundamentally upgrading sleep quality.
■ Switching the 'Sleep Switch' through Sight and Touch
1. 'Petite Rose,' a Clean and Refreshing Design that Leads the Brain to Relaxation
For those who usually prefer simple attire, 'visual switching' is effective during private sleep time.
・Power of Design: The refreshing and clean small floral pattern instantly announces 'time for peace' to the brain upon seeing it. We have achieved a unique loveliness and functional beauty, offering a light set of sleeveless tank top and pants, and a refined set of blouse and pants.
・Melting Texture: The multi-layered gauze becomes fluffy with each wash, transforming into a 'melting' texture that adheres to the skin. This qualitative change in tactile sensation releases the 'battle mode' of the day.
2. The Ultimate 'Anemone Dress,' the True Delight of nanadecor
The brand's iconic nightdress, 'Anemone,' envelops you in a luxurious sense of liberation simply by wearing it. Its airy silhouette, completely free from constriction, promotes deep breathing and invites the brain into deep rest.
■ 3 Scientific Evidences to Regulate the Autonomic Nervous System from the Skin
1. Stimulation of 'C-tactile Fibers' and Oxytocin
The skin contains 'C-tactile fibers' that respond to gentle touch stimulation. Research by the University of Gothenburg and others has proven that soft materials caressing the skin stimulate the secretion of the happiness hormone 'oxytocin' in the brain, leading to parasympathetic nervous system dominance. nanadecor's gauze serves as a tool to directly rest the brain through touch.
2. Static Electricity Suppression to Stabilize Heart Rate Variability (HRV)
Static electricity from friction with chemical fibers stimulates sensory nerves, keeping the sympathetic nervous system tense even during sleep. According to reports from the Japanese Society of Physiological Anthropology and others, wearing natural fibers contributes to the stabilization of 'Heart Rate Variability (HRV),' an indicator of relaxation. It smoothly transitions brain waves to alpha and theta waves.
3. Control of 'Core Body Temperature' by Optimizing Garment Microclimate
To prevent waking up in the middle of the night due to menopause-specific sweating or cold, it is essential to maintain humidity in the bedding at 50% ± 5% (Japanese Society of Sleep Research guidelines). The high breathability and moisture-wicking properties of organic cotton do not hinder the 'decrease in core body temperature' necessary for the brain to enter deep sleep (slow-wave sleep).
■ From Emi Kanda, Representative of nanadecor and Mindful Sleep Consultant
"To alleviate the painful symptoms of menopausal fluctuations and daily fatigue, it is important to have a 'switch' that forcibly rests the brain. Even those who usually discipline themselves with simple clothes should surrender to soft gauze and pretty floral patterns at night. The sense of security conveyed through the skin and the cuteness of oneself reflected in the mirror will regulate the autonomic nervous system and dramatically change the quality of sleep. We want to deliver such luxurious self-care."
■ Product Information
・Petite Rose Series
https://www.nanadecor.com/view/category/Petiterose
Release Date: Friday, May 1, 2026
Sales Locations: nanadecor official online shop, Omotesando Salon main store, Isetan Shinjuku store, Hankyu Umeda main store
*The release date for Isetan Shinjuku store and Hankyu Umeda main store is scheduled for May 8.
■ About nanadecor
nanadecor is an organic cotton brand launched in 2005 by director Emi Kanda. Based on the concept of 'cherishing oneself and sleeping deeply,' it develops nightwear and innerwear that create a comfortable sleep environment. Currently, it is also working on the regeneration of production backgrounds, such as the 'Seed to Future' project for cotton cultivation in Okuizumo, Shimane Prefecture.
【Contact for this matter】
Juliette LLC (nanadecor)
Business activities: Planning, manufacturing, and sales of nightwear, underwear, and bedding using organic cotton
Contact persons: Otsuka, Matsumoto
Phone number: 03-6434-0965
Email: info@nanadecor.com
Official Website: https://www.nanadecor.com/
Main store: 4-22-11 Jingumae, Shibuya-ku, Tokyo 11:00-19:00