YOURTORUN to Launch HERSTEP, a New Lash Perm Product Brand, with Pearl Rod on May 18, 2026

YOURTORUN, a brand supported by professionals in the eyelash industry, will mark its fifth anniversary by launching HERSTEP, a new lash perm product brand, on May 18, 2026. HERSTEP was developed as a sister brand of YOURTORUN under the concept of creating an environment where women can work in beauty with greater freedom. The brand focuses on ease of use, reproducibility in salon settings, salon workflow efficiency, and ease of adoption, aiming to help more female technicians continue working in the beauty industry. The first product will be Pearl Rod, a new lash perm rod priced at 6,800 yen, with a launch commemorative price also planned. Sales will begin on May 18, 2026, at the YOURTORUN store in Ebisu, Tokyo, and through the online store. During the event period, the Ebisu store will also offer an opportunity for visitors to hold the rods and check their texture and shape, creating a space where eyelash technicians and salon owners can see, touch, and compare the product. Over the past five years, YOURTORUN has expanded through organic word of mouth among eyelash professionals, without relying on social media advertising. The brand has gained strong attention within the eyelash industry, including recording a two-hour wait at the checkout line during a beauty trade show. In recent years, the eyelash industry has drawn attention as a field where women can more easily build independence. At the same time, challenges remain, including the cost of acquiring technical skills, product prices, balancing work with childcare, flexibility in working styles, and barriers to starting an independent business. HERSTEP was created in response to these issues as a brand designed to be accessible to more technicians. The name HERSTEP reflects the desire to become a trigger for women to take one step forward in their own lives. Tomoko Hori, representative director of YOURTORUN, said she wants to increase the number of jobs where women can shine. She described the eyelash industry as a wonderful profession where customers can be delighted on the spot and results are immediately visible, while also being compatible with childcare and enabling women to open up their lives through their own abilities. She hopes HERSTEP will help those who have faced setbacks as beauticians, as well as women seeking independence, take a new step forward. Going forward, YOURTORUN and HERSTEP plan to strengthen initiatives in support for female technicians, salon management support, educational content, overseas expansion, and work-style reform in the beauty industry. The brands aim to go beyond being product suppliers and become brands that support women’s ways of working. Brand name: HERSTEP by YOURTORUN. Launch date: May 18, 2026. Product name: Pearl Rod. Sales location: YOURTORUN, Barbizon 88 1F, 1-10-14 Ebisunishi, Shibuya-ku, Tokyo 150-0021, with online sales also planned. Target customers include eyelash technicians, beauticians, and salon owners. YOURTORUN develops products, education, and beauty brand businesses for the eyelash industry. The brand has expanded its support mainly through Instagram and is favored by beauty-conscious eyelash technicians for its product development from a salon-floor perspective and its branding capabilities. Contact: NALU Inc., Barbizon 88 1F, 1-10-14 Ebisunishi, Shibuya-ku, Tokyo; email: mail@yourtorun.com.