NAKED, INC. (headquartered in Shibuya, Tokyo; CEO: Ryotaro Muramatsu) is planning, producing, and directing its annual summer-limited event 'Hanabi Aquarium by NAKED' at Maxell Aqua Park Shinagawa from Saturday, July 4, 2026, to Sunday, September 6, 2026.

Enjoy summer in a cool aquarium, even during the hottest season! A dreamlike fireworks festival in a mystical ocean world

Since winter 2015, Maxell Aqua Park Shinagawa and NAKED have collaborated on seasonal events that highlight the unique charm of each time of year. This summer, they will once again present the highly popular 'Hanabi Aquarium by NAKED,' themed around a fantastical fireworks festival unfolding beneath the sea.

Centered on the concept of a 'fireworks festival in the ocean world,' the event blends dazzling fireworks in the night sky with the mysterious depths of the sea to create a magical summer experience. At the entrance, 'Umino Sandō,' vibrant fireworks displays, aquarium tanks with marine life, and the soft glow of lanterns welcome visitors. Interactive elements allow guests to trigger large blooming fireworks by touching the walls. In the immersive 'Patterns: Underwater Fireworks' zone, updated visuals and interactive effects enhance the experience. In this cool underwater environment, sparklers burst at your feet as you walk, and every three minutes, a spectacular showtime illuminates the entire area with grand fireworks.

The exhibition area 'Kaishoku Corridor' features marine creatures that gradually transform as they move from deep-sea to shallow-water environments. At the café bar 'Utage Hanabi,' guests can enjoy limited-edition drinks and sweets surrounded by fireworks-themed projections. Additionally, both daytime and nighttime dolphin performances now feature new LED effects, making the shows more dynamic and immersive than ever.

This is a special space filled with the essence of a traditional Japanese summer, made possible only through the collaboration between Maxell Aqua Park Shinagawa and NAKED. Don't miss this unforgettable summer experience shared with marine life.

◾️ Event Highlights

Entrance: 'Umino Sandō' Immersive Zone 'Patterns': 'Underwater Fireworks' (Regular Version) Immersive Zone 'Patterns': 'Underwater Fireworks' (Showtime Version) Color Zone: 'Kaishoku Corridor' Café Bar: 'Utage Hanabi' Dolphin Performance (Day Version): 'Summer FUN Research' Dolphin Performance (Night Version): 'Ruribana - Digital Fireworks'

◾️ Event Overview: 'Hanabi Aquarium by NAKED'

Event Name

Hanabi Aquarium by NAKED

Venue

Maxell Aqua Park Shinagawa

(4-10-30 Takanawa, Minato-ku, Tokyo 108-8611, inside Shinagawa Prince Hotel)

Dates

July 4 (Sat), 2026 – September 6 (Sun), 2026

Hours

※ Vary by period; please check the official website for details.

Tickets

Adults: ¥2,800 Elementary & Junior High Students: ¥1,300 Children (4 years and older): ¥800

※ High school student discount available separately

Inquiries

※ Please refer to the official website for details

Address: 4-10-30 Takanawa, Minato-ku, Tokyo 108-8611, inside Shinagawa Prince Hotel

TEL: 03-5421-1111 (Voice Guidance)

URL: https://www.aqua-park.jp

Official Website

https://www.aqua-park.jp/aqua/hanabiaquarium2026/

Organizer

Maxell Aqua Park Shinagawa

Planning, Direction, Production

NAKED, INC.

About NAKED, INC.

Founded in 1997 by Ryotaro Muramatsu, NAKED, INC. is a creative company guided by the philosophy of 'Core Creative, Total Creation, and Borderless Creativity.' The company operates across diverse fields, creating innovative experiences that blend the real and virtual. It generates new value and experiences across all aspects of life—art, entertainment, culture, tradition, education, music, cities, food, and sports. Since 2022, NAKED has led metaverse and AR/VR projects in Kyoto, launching 'NAKED GARDEN ONE KYOTO' to promote Kyoto’s culture and art experiences through virtual-real integration. Starting in 2025, the company will launch the 'Niwa Project' at Kyoto Station Building’s East Plaza, aiming to create new cultural experiences where tourism and daily life intersect, blending Kyoto’s traditions, cuisine, and art.

Notable projects include the Tokyo Station projection mapping 'TOKYO HIKARI VISION,' the globally touring experiential art exhibition 'NAKED FLOWERS,' the art-and-dining experiential restaurant 'TREE by NAKED yoyogi park,' 'NAKED Sakura in Shinjuku Gyoen 2023,' the G7 Hiroshima Summit's social dinner performance, collaborative events with Singapore’s renowned Mandai Wildlife Reserve, 'NAKED meets Nijo Castle,' and the renewal project 'Niwa Project' at Kyoto Station Building’s East Plaza.

NAKED, INC.: https://naked.co.jp ■ Official Instagram: https://www.instagram.com/naked_inc/ ■ Official Facebook: https://www.facebook.com/NAKEDINC.official ■ Official X: https://x.com/naked_staff ■ Official YouTube: https://www.youtube.com/c/NAKEDINC

FACT BOX

  • Source: PR TIMES
  • Category: Event