137-Year-Old Nakayashiki Renews Detached Housing Website and Launches New Proposal Centered on Selected Residential Lots

Nakayashiki Co., Ltd., a company founded 137 years ago and headquartered in Kitakyushu, Fukuoka Prefecture, has launched a new detached-home proposal centered on the sale of residential lots and has renewed its detached housing website accordingly. The renewal goes beyond simply listing housing information. The website has been redesigned to help visitors more easily imagine what kind of life they could lead on each parcel of land. Nakayashiki is proposing a new approach to homebuilding that integrates land, buildings, and lifestyle. In recent years, rising housing and material prices, along with the growing complexity of land searches and home planning, have left more prospective buyers unsure of what criteria to use or unable to decide after comparing too many options. Nakayashiki has long supported customers from the land-search stage through home construction, but as search conditions expand, balancing ideals with reality becomes more difficult, often prolonging land selection and meetings. To address this, Nakayashiki will leverage the regional network and track record it has cultivated as a locally rooted company to offer carefully selected residential subdivisions that it considers highly livable. These sites are chosen with attention to surrounding environment, convenience, and streetscape. By selling land with development plans and site conditions already organized, the company also aims to make it easier for buyers to reduce additional costs such as land preparation and improvement work after purchase. For the homes themselves, Nakayashiki will propose subdivision houses designed around each site’s lifestyle potential and circulation flow, drawing on its extensive homebuilding experience. It will also introduce a new option that allows customers to choose from three set plans, meeting the needs of buyers who still want some degree of choice. Rather than offering fully custom design, the company provides professionally selected plans to reduce meeting burden, clarify total costs, streamline the homebuilding process, and improve design and construction efficiency. Nakayashiki says its goal is not merely to sell land or houses, but to propose what kind of life can be lived in each subdivision, considering the surrounding environment, streetscape, child-rearing environment, and daily living routes. The renewed detached housing website has also been reorganized to make the appeal and lifestyle of each subdivision easier to visualize. Going forward, Nakayashiki will continue using its local network to carefully select land that makes people feel they want to live there, while proposing homes that enhance the value of everyday life.