Unagi Yondaime Kikukawa Nagoya Main Store Okumise to Open in AJI MICHI at Nagoya Station on June 5, 2026

Passion Geeks Inc. (Headquarters: Kitanagoya City, Aichi; Representative Director: Shogo Abe), operator of the eel restaurant brand Unagi Yondaime Kikukawa, will open Unagi Yondaime Kikukawa Nagoya Main Store Okumise on Friday, June 5, 2026, inside AJI MICHI, the gourmet area located in the basement of the Horiuchi Building near Nagoya Station. The new restaurant is positioned as an annex to the Nagoya main store in Midland Square. The restaurant will serve “eel shabu-shabu,” a dish presented at the beginning of the kaiseki course that highlights the harmony between the rich umami of eel and delicate broth. Brand Overview | Unagi Yondaime Kikukawa Unagi Yondaime Kikukawa is a directly operated specialty eel restaurant brand run by an eel wholesaler founded in 1932, drawing on more than 90 years of expertise in selecting quality eel. To let guests experience the eel preparation techniques developed alongside Japanese food culture, every location features a live kitchen. Guests can watch the cooking process up close and experience the craftsmanship of the chefs and the flavor of freshly prepared eel. Store Concept | Okumise Unagi Yondaime Kikukawa Nagoya Main Store Okumise is an annex offering a calmer atmosphere and a different appeal from the Nagoya main store in Midland Square. “Okumise” refers to a hidden retreat tucked away behind the main store, a place to engage more deeply and quietly with the cuisine. The concept is to step away from the bustle, face the essence of eel as an ingredient, and carefully draw out its appeal one dish at a time through the flow of a kaiseki course. The interior is designed with the image of a small path, creating a tranquil space based on plaster walls and stone-paved flooring. A glass-enclosed live kitchen is positioned directly in front of the entrance, allowing guests to feel the immediacy of chefs grilling eel as they proceed deeper inside, where the space creates an experience of gradually leaving daily life behind. Menu Feature | Eel Shabu-Shabu The kaiseki course offers not only shabu-shabu, but also shirayaki, eel rice bowls, and Japanese dishes made with seasonal ingredients. At Unagi Yondaime Kikukawa Nagoya Main Store Okumise, the new eel shabu-shabu will be served as the opening dish of the kaiseki course. Even when thinly sliced, the eel’s natural, powerful umami stands out, harmonizing with the gentle flavor of kombu broth, while the house ponzu sauce sharpens the overall taste. The dish spreads richly across the palate together with the savory depth of eel fat. Menu Feature | Signature Whole Eel Because the brand is confident in its quality, it serves the eel whole. The signature whole eel dish uses a carefully selected eel grilled boldly in its entirety. The eel is thick enough not to shrink even under strong heat, and the chefs’ skill draws out its full umami. Prepared using the jiyaki method, in which the eel is grilled without steaming, the dish offers crisp skin, fluffy thick flesh, and meltingly rich fat. The serving vessel is also carefully chosen: a custom-made dish finished by hand, beautiful in form and excellent at retaining heat, so freshly grilled eel reaches the table piping hot. Menu prices include: whole kabayaki eel over rice, 5,700 yen including tax; whole eel hitsumabushi, 5,900 yen including tax; hitsumabushi, 4,780 yen including tax; and whole shirayaki eel set meal, 5,700 yen including tax. Unagi Yondaime Kikukawa’s Commitment to Eel With more than 90 years since its founding, the long-established wholesaler has developed an expert eye for selecting the best eel by working backward from the ideal flavor and texture. To maximize the ingredients’ umami, the brand also uses a traditional eel holding facility called a tateba, passed down and preserved through generations. At this facility, where well water is drawn from 200 meters underground, the eel is rested and purged of muddiness with well water, removing distinctive odors and refining the quality of the ingredient. Guests are invited to enjoy carefully prepared eel available only here. Store Information Name: Unagi Yondaime Kikukawa Nagoya Main Store Okumise Address: Horiuchi Building B1F, 3-25-9 Meieki, Nakamura-ku, Nagoya, Aichi Phone: 052-526-5710 Hours: 11:00 a.m.-3:00 p.m. (last order 2:00 p.m.); 5:00 p.m.-10:00 p.m. (last order 9:00 p.m.) Closed: Open daily Seats: 56 seats, including 3 fully private rooms and 5 semi-private rooms Opening Date: Friday, June 5, 2026 Images are concept renderings. Company Information Company: Passion Geeks Inc. Location: 130 Nakanogo Kita, Kitanagoya City, Aichi Representative: Shogo Abe, Representative Director Business: Restaurant operations, including eel, wagyu, and izakaya formats Established: March 7, 2017 Number of Locations: 62, including overseas stores Website: https://mum-holdings.co.jp/passion-geeks/