[Kyoto Debut] Eel Wholesaler-Owned "Unagi no Nakasho" Opens in Kawaramachi | Introducing New Signature "White Hitsumabushi" on April 28, 2026

Unagi no Nakasho, directly managed by the historic Aichi-based wholesaler Nakasho Shoten, opened its first Kyoto branch in Shijo Kawaramachi on April 28, 2026. The store features the exclusive 'White Hitsumabushi' and a live kitchen, offering premium quality at reasonable prices to global tourists.
新製品NQ 44/100出典:PR Times

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  • 📰 Published: April 28, 2026 at 20:00
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Unagi no Nakasho, an eel specialty restaurant operated by Passion Geeks Co., Ltd. (HQ: Kitanagoya, Aichi; CEO: Shogo Abe), celebrated its grand opening in Shijo Kawaramachi, Kyoto, on Tuesday, April 28, 2026.

### About Unagi no Nakasho Kyoto Shijo Kawaramachi
Located near the heart of Kyoto's Shijo Kawaramachi, the restaurant sits in a special location where the atmosphere changes the moment you step off the main street. It faces the Hanayu-shoji Shopping Street, where Kyoto's historical charm lives on in its narrow stone-paved alleys. Just a few steps from the bustling tourist streets, visitors can discover 'another Kyoto' where time flows calmly. This location allows for casual visits during shopping or sightseeing while providing a sense of occasion. We aim to share the charm of Kyoto along with our fragrant grilled eel to visitors from Japan and abroad.

### About Unagi no Nakasho
This brand was born from the desire to deliver 'authentic eel,' directly managed by Nakasho Shoten, an eel wholesaler founded in 1932. With the concept of 'making eel a more accessible meal,' we are a specialty shop providing certain quality eel at reasonable prices. Starting with our main store in Kitanagoya, Aichi, we expanded to Umeda, Shinsaibashi, and Namba in Osaka. In 2024, we opened in Toranomon Hills, Tokyo, steadily growing our brand. Now, we finally make our debut in the Kyoto area.

**Affiliated Stores:**
- Kitanagoya Main Store
- LINKS UMEDA (Google Review: 4.7)
- Shinsaibashi (Google Review: 4.9)
- Namba (Google Review: 4.9)
- Toranomon Hills (Tabelog: 3.51)
*Reviews as of April 27, 2026.

### New Product: White Hitsumabushi
The new Kyoto Shijo Kawaramachi store introduces 'White Hitsumabushi.' This luxurious dish features 'Shirayaki' (grilled eel without sauce), crisply grilled and chopped over specially seasoned rice. It is designed for those who appreciate the natural flavor of the material without relying on sauce. Garnished with five-colored sesame and shredded shiso leaves, you can enjoy various flavor profiles, finishing it as ochazuke with our special dashi. This is a high-quality Hitsumabushi for adults who know true quality.

**Our Commitments:**
- **Selection:** With over 90 years as a wholesaler, we have developed the eye to select the ideal eel for the perfect texture and flavor.
- **Grilling:** To lock in the umami, we use our own brand of high-heat charcoal to grill the eel quickly. This results in a crispy skin and thick, fluffy, fat-rich meat.
- **Sauce:** For sauced dishes, we use a 'secret sauce' passed down since our founding, which blends perfectly with the fat of the grilled eel.
- **Live Kitchen:** We have a glass-walled live kitchen at the storefront where you can see the cooking process, hear the sound, and smell the fragrance of the charcoal-grilled eel.

### Menu Excerpts (Prices include tax):
- **Hitsumabushi:**
- Premium: 5,580 yen
- Special: 4,530 yen
- Standard: 3,480 yen
- **White Hitsumabushi:**
- Kiwami White Hitsumabushi: 4,980 yen
- **Luxury Sets (with Tempura):**
- Luxury Special Hitsumabushi Set: 5,230 yen
- Luxury Red & White Unadon Set: 6,080 yen
- **Signature Dishes:**
- Red & White Unadon: 5,380 yen
- Signature Ichi-no-Unadon: 5,280 yen