[Nakano Seiyaku Co., Ltd.] New Colors Launched for Hair Color Brand "SUSTINO"
Nakano Seiyaku Co., Ltd. is launching new colors for its hair color brand "SUSTINO" on May 27, 2026. The brand responds to the adult generation's demand for hair damage suppression and excellent dyeability, proposing high-value-added hair color menus for salons.
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- 📰 Published: April 22, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 00:02 (5h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 01:22 (1h 19m after Collected)
Nakano Seiyaku Co., Ltd. (Headquarters: Kyoto / Representative Director and President: Takaya Nakano) will launch new colors for its hair color brand "SUSTINO" (hereinafter referred to as Sustino), which meets the adult generation's demand for hair damage suppression*1 and excellent dyeability, on Wednesday, May 27. This proposes high-value-added hair color menus for salons.
*1: Compared to our conventional products. The same applies hereinafter.
## Changes in Hair Color Demand for the Adult Generation: "Sustino" Proposes "Gray Color to Enjoy as Fashion"
As the working-age population decreases and the elderly population increases, salons are required to offer proposals that meet the diversifying needs of the adult generation.
The current adult generation has extensive experience enjoying fashion colors. Due to this experience, as they age while maintaining the sense of enjoying hair color as fashion, there is a growing tendency to seek more design and variation than before even in gray colors, which were originally intended for covering gray hair. In other words, the need to "enjoy personalized color tones" rather than simply covering gray hair completely has become apparent.
Due to these changing needs, repeated hair color treatments involving tone-up and changes in hair quality due to aging have led to many concerns about hair damage. Therefore, for the adult generation's hair color, balancing "consideration for hair damage" and "color expression" has become an important theme.
In response to these changing needs, our company has developed "Sustino" as a high-value-added hair color that goes beyond the conventional framework of "hair color for firmly covering gray hair," achieving both "hair damage suppression" and "desired color expression through excellent dyeability."
For salons, it adds new value to gray color menus, which have previously found it difficult to increase customer unit prices, enabling proposals tailored to the individual needs of each adult generation customer.
This provides an environment where the adult generation can enjoy hair color more positively and continuously, and contributes to the long-term maintenance of beauty.
## Mechanism of "Sustino"'s Feature: "Barrier & Access Formula"
Hair color usually involves mixing a first agent (quasi-drug) and a second agent (quasi-drug) to dye the hair. Sustino forms a hydrophobic protective film through the action of the second agent, suppressing hair damage while controlling excessive effects from alkali and hydrogen peroxide (Barrier*2 Formula). At the same time, hair color components properly penetrate inside the hair, leading to desired color development and excellent dyeability (Access Formula). Furthermore, the finish is glossy and smooth. Thanks to the damage-suppressing formulation design, you can enjoy excellent dyeability and finish even with repeated hair color treatments.
*2: Barrier refers to the protective film formed on the hair surface and does not protect the scalp.
## "Sustino" New Colors Propose "Styles that Embrace Gray Hair"
To meet the adult generation's need to "enjoy fashionable hair color by subtly blending gray hair," we are launching two new color shades: transparent and natural "NGG (Natural Greige)" and cool-toned "CGG (Cool Greige)," along with "CLEAR" and "TONE-UP." You can enjoy "styles that embrace gray hair," a trend in gray hair coloring, while suppressing hair damage.
## "Sustino" New Color Lineup (all quasi-drugs)
- "NGG (Natural Greige)" 7/8/9 tone
- "CGG (Cool Greige)" 7/8/9 tone
- "CLEAR"
- "TONE-UP"
## Release Date
Wednesday, May 27, 2026
## Product Details (Website)
https://www.nakano-seiyaku.co.jp/products/sustino/
## About Nakano Seiyaku Co., Ltd.
Nakano Seiyaku Co., Ltd. is a company headquartered in Kyoto that manufactures and sells hair cosmetics for beauty professionals and general consumers, and also operates an ODM (contract manufacturing) business for hair cosmetics. Since its establishment in 1959, with a passionate desire to "create honest products, not superficial ones," it delivers beauty to all stakeholders.
Representative Directors: Kotaro Nakano (Representative Director and Chairman) / Takaya Nakano (Representative Director and President)
Head Office Location: 6-20 Higashino Kitainoue-cho, Yamashina-ku, Kyoto
Established: September 1959 / Capital: 100 million yen / Number of Employees: 259 (as of April 1, 2026)
Business Activities: Manufacturing and sales of hair cosmetics and quasi-drugs such as shampoos, rinses, treatment creams, styling products, perms, hair colors, and hair growth products.
*1: Compared to our conventional products. The same applies hereinafter.
## Changes in Hair Color Demand for the Adult Generation: "Sustino" Proposes "Gray Color to Enjoy as Fashion"
As the working-age population decreases and the elderly population increases, salons are required to offer proposals that meet the diversifying needs of the adult generation.
The current adult generation has extensive experience enjoying fashion colors. Due to this experience, as they age while maintaining the sense of enjoying hair color as fashion, there is a growing tendency to seek more design and variation than before even in gray colors, which were originally intended for covering gray hair. In other words, the need to "enjoy personalized color tones" rather than simply covering gray hair completely has become apparent.
Due to these changing needs, repeated hair color treatments involving tone-up and changes in hair quality due to aging have led to many concerns about hair damage. Therefore, for the adult generation's hair color, balancing "consideration for hair damage" and "color expression" has become an important theme.
In response to these changing needs, our company has developed "Sustino" as a high-value-added hair color that goes beyond the conventional framework of "hair color for firmly covering gray hair," achieving both "hair damage suppression" and "desired color expression through excellent dyeability."
For salons, it adds new value to gray color menus, which have previously found it difficult to increase customer unit prices, enabling proposals tailored to the individual needs of each adult generation customer.
This provides an environment where the adult generation can enjoy hair color more positively and continuously, and contributes to the long-term maintenance of beauty.
## Mechanism of "Sustino"'s Feature: "Barrier & Access Formula"
Hair color usually involves mixing a first agent (quasi-drug) and a second agent (quasi-drug) to dye the hair. Sustino forms a hydrophobic protective film through the action of the second agent, suppressing hair damage while controlling excessive effects from alkali and hydrogen peroxide (Barrier*2 Formula). At the same time, hair color components properly penetrate inside the hair, leading to desired color development and excellent dyeability (Access Formula). Furthermore, the finish is glossy and smooth. Thanks to the damage-suppressing formulation design, you can enjoy excellent dyeability and finish even with repeated hair color treatments.
*2: Barrier refers to the protective film formed on the hair surface and does not protect the scalp.
## "Sustino" New Colors Propose "Styles that Embrace Gray Hair"
To meet the adult generation's need to "enjoy fashionable hair color by subtly blending gray hair," we are launching two new color shades: transparent and natural "NGG (Natural Greige)" and cool-toned "CGG (Cool Greige)," along with "CLEAR" and "TONE-UP." You can enjoy "styles that embrace gray hair," a trend in gray hair coloring, while suppressing hair damage.
## "Sustino" New Color Lineup (all quasi-drugs)
- "NGG (Natural Greige)" 7/8/9 tone
- "CGG (Cool Greige)" 7/8/9 tone
- "CLEAR"
- "TONE-UP"
## Release Date
Wednesday, May 27, 2026
## Product Details (Website)
https://www.nakano-seiyaku.co.jp/products/sustino/
## About Nakano Seiyaku Co., Ltd.
Nakano Seiyaku Co., Ltd. is a company headquartered in Kyoto that manufactures and sells hair cosmetics for beauty professionals and general consumers, and also operates an ODM (contract manufacturing) business for hair cosmetics. Since its establishment in 1959, with a passionate desire to "create honest products, not superficial ones," it delivers beauty to all stakeholders.
Representative Directors: Kotaro Nakano (Representative Director and Chairman) / Takaya Nakano (Representative Director and President)
Head Office Location: 6-20 Higashino Kitainoue-cho, Yamashina-ku, Kyoto
Established: September 1959 / Capital: 100 million yen / Number of Employees: 259 (as of April 1, 2026)
Business Activities: Manufacturing and sales of hair cosmetics and quasi-drugs such as shampoos, rinses, treatment creams, styling products, perms, hair colors, and hair growth products.