[Seasonal Limited] Dorayaki that tastes great chilled: "Dorayaki Lemon Azuki" featuring a double layer of refreshing lemon bean paste and Hokkaido red bean paste, launching June 1, 2026.
Nakamuraya Co., Ltd. will release its seasonal "Dorayaki Lemon Azuki" from June 1 to August 31, 2026, at supermarkets and direct stores nationwide. Responding to recent extreme heat, the product features a double-layered filling of refreshing lemon paste and Hokkaido red bean paste. Designed to be enjoyed chilled, it offers a refreshing treat for summer. The company's standard Dorayaki was ranked No. 1 in sales in the Tokyo metropolitan area in the Nikkei POS Selection 2025.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 14:00
- 🔍 Collected: June 1, 2026 at 14:26 (26 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 18:09 (3h 43m after Collected)
Nakamuraya Co., Ltd. (Headquarters: Shinjuku, Tokyo; President: Hiroyuki Shimada; TSE Standard: 2204) will launch "Dorayaki Lemon Azuki," a perfect summer treat that tastes great even when chilled, starting June 1, 2026, at supermarkets and other retailers.
[Nakamuraya's Dorayaki]
Nakamuraya's Dorayaki is highly acclaimed for its commitment to ingredients and production methods, offering both the authentic "Ippin Dorayaki" and the accessible "Dorayaki" series, along with seasonal limited editions.
[Development Background]
Dorayaki is a popular Japanese confection, especially among women in their 40s to 70s. With the recent increase in extreme summer heat, there is a growing demand for refreshing lemon flavors. However, customer feedback indicated a desire to still enjoy the traditional red bean paste. Consequently, we developed a double-layered structure combining lemon paste and red bean paste to balance refreshing acidity with the satisfaction of traditional bean paste.
[Product Features]
Double-layered structure with lemon paste using concentrated lemon juice and Hokkaido red bean paste.
The "Frost Pillar" (Shimobashira) pattern in the dough, a sign of high-quality, traditionally crafted Dorayaki.
Enjoyable chilled. Refrigerating for about 3 hours makes it a refreshing summer snack.
[Product Details]
■ Product Name: Dorayaki Lemon Azuki
■ Suggested Retail Price: 160 yen (tax included)
■ Sales Period: June 1, 2026 – August 31, 2026 (planned)
■ Sales Channels: Supermarkets, Nakamuraya direct stores, official online shop
FAQ
Is this seasonal strategy effective in Taiwan?
Yes, Taiwanese consumers show high interest in seasonal products from Japanese brands.