Seasonal Limited Edition: Nakamuraya to Release 'Dorayaki Matcha Azuki' with Two Layers of Uji Matcha and Hokkaido Red Beans on April 1
Key facts
- Seasonal Limited Edition: Nakamuraya to Release 'Dorayaki Matcha Azuki' with Two Layers of Uji Matcha and Hokkaido Red Beans on April 1
- Nakamuraya will launch a new seasonal dorayaki featuring a double layer of Kyoto Uji matcha paste and Hokkaido red bean paste, alongside a major rewards campaign starting April 2026.
- Source: PR Times
- Date: April 1, 2026
Direct answer
Nakamuraya will launch a new seasonal dorayaki featuring a double layer of Kyoto Uji matcha paste and Hokkaido red bean paste, alongside a major rewards campaign starting April 2026.
- Citation
- Seasonal Limited Edition: Nakamuraya to Release 'Dorayaki Matcha Azuki' with Two Layers of Uji Matcha and Hokkaido Red Beans on April 1 (April 1, 2026), PR Times
- Source
- PR Times
- Date
- April 1, 2026
Nakamuraya will launch a new seasonal dorayaki featuring a double layer of Kyoto Uji matcha paste and Hokkaido red bean paste, alongside a major rewards campaign starting April 2026.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 12:00 (379h 12m after Collected)
Nakamuraya Co., Ltd. (Headquarters: Shinjuku, Tokyo; President: Hiroyuki Shimada) will release 'Dorayaki Matcha Azuki' from its 'Dorayaki' series at supermarkets starting Wednesday, April 1, 2026. This seasonal product is designed to evoke the fresh greenery of spring.
### Nakamuraya's Dorayaki
Nakamuraya offers two lines: the premium 'Ippin Dorayaki' made with meticulous techniques, and the standard 'Dorayaki' series which brings specialty-shop flavors to supermarkets for daily enjoyment. The series is crafted to be a comforting presence in busy daily lives.
### Development Background
- Dorayaki is highly popular among Japanese sweets, especially for women in their 40s to 70s.
- Nakamuraya releases seasonal flavors to help customers feel the transition of seasons.
- While matcha is a popular dessert flavor, surveys showed consumers still want to enjoy the classic red bean taste in dorayaki. To satisfy both preferences, a two-layer structure of matcha paste and red bean paste was developed.
### Product Features
1. **Two-Layer Structure**: Bright Kyoto Uji matcha paste combined with flavorful Hokkaido red bean paste. The layering creates flavor variations in every bite.
2. **'Frost Columns' (Shimobashira)**: The vertical lines visible in the cake cross-section are a sign of traditional, high-quality baking, ensuring a pleasant texture.
3. **Spring Atmosphere**: This product adds color to daily life, offering a moment of relaxation during the busy start of the new fiscal year.
### Product Details
- **Name**: Dorayaki Matcha Azuki
- **Price**: 160 yen (tax included)
- **Period**: April 1, 2026 – May 31, 2026 (Planned)
- **Sales Channel**: Supermarkets
- **Shelf Life**: 21 days
### Campaign Overview
The 'Shinjuku Nakamuraya Dorayaki Campaign' will run from April 1 to July 31, 2026. Customers can win original goods by purchasing eligible products.
- **Prizes**: Shinjuku Nakamuraya product assortments, original Arita-ware dishes, and curry course meals at 'Granna'.
- **How to Apply**: Add the official LINE account and upload receipt images.
- **Special Offer**: Everyone who purchases 2,500 yen or more will receive a 500 yen online shop coupon.
### Nakamuraya's Dorayaki
Nakamuraya offers two lines: the premium 'Ippin Dorayaki' made with meticulous techniques, and the standard 'Dorayaki' series which brings specialty-shop flavors to supermarkets for daily enjoyment. The series is crafted to be a comforting presence in busy daily lives.
### Development Background
- Dorayaki is highly popular among Japanese sweets, especially for women in their 40s to 70s.
- Nakamuraya releases seasonal flavors to help customers feel the transition of seasons.
- While matcha is a popular dessert flavor, surveys showed consumers still want to enjoy the classic red bean taste in dorayaki. To satisfy both preferences, a two-layer structure of matcha paste and red bean paste was developed.
### Product Features
1. **Two-Layer Structure**: Bright Kyoto Uji matcha paste combined with flavorful Hokkaido red bean paste. The layering creates flavor variations in every bite.
2. **'Frost Columns' (Shimobashira)**: The vertical lines visible in the cake cross-section are a sign of traditional, high-quality baking, ensuring a pleasant texture.
3. **Spring Atmosphere**: This product adds color to daily life, offering a moment of relaxation during the busy start of the new fiscal year.
### Product Details
- **Name**: Dorayaki Matcha Azuki
- **Price**: 160 yen (tax included)
- **Period**: April 1, 2026 – May 31, 2026 (Planned)
- **Sales Channel**: Supermarkets
- **Shelf Life**: 21 days
### Campaign Overview
The 'Shinjuku Nakamuraya Dorayaki Campaign' will run from April 1 to July 31, 2026. Customers can win original goods by purchasing eligible products.
- **Prizes**: Shinjuku Nakamuraya product assortments, original Arita-ware dishes, and curry course meals at 'Granna'.
- **How to Apply**: Add the official LINE account and upload receipt images.
- **Special Offer**: Everyone who purchases 2,500 yen or more will receive a 500 yen online shop coupon.
FAQ
What is the main feature of 'Dorayaki Matcha Azuki'?
It features a 'two-layer structure' with smooth Uji matcha paste from Kyoto and textured red bean paste from Hokkaido, allowing you to enjoy flavor changes until the last bite.
Where can I buy it?
It will be available at supermarkets across Japan. It is designed to be easily accessible during daily shopping rather than only at specialty stores.
How can I enter the campaign?
Add the official Shinjuku Nakamuraya LINE account as a friend and upload a photo of your purchase receipt to the chat room.