Nailie Beauty and minimo Launch Joint Project to Maximize Individual Beauty Professionals and Expand New Booking Experience

Nailie Beauty, a beauty reservation app operated by Nailie Inc. (Shibuya, Tokyo, CEO: Kengo Asakura), and minimo, a direct salon staff booking app operated by MIXI Inc. (Shibuya, Tokyo, CEO: Hiroki Kimura), announce the start of a joint project to support customer acquisition at the individual level in the beauty industry and to popularize the booking experience of 'choosing the practitioner themselves'.

Background of the Joint Project

Until now, the beauty industry has mainly focused on salon-level customer acquisition and booking via reservation platforms. However, with the spread of SNS and diversification of user beauty needs, more users are emphasizing not only 'which salon to go to' but also 'who will perform the treatment.' Even within the same salon, each practitioner has different specialties in design, technique, customer service style, and finish atmosphere. For users, choosing a practitioner who matches their preferences, concerns, and ideal image leads to a highly satisfying beauty experience.

Both Nailie Beauty and minimo have focused on individual practitioners such as hairstylists, nailists, and eyelash technicians, providing an experience where users can book directly with the practitioner. Based on this background, this project aims to leverage the know-how cultivated by both companies to further expand the new standard of booking based on resonance with the individual practitioner's 'worldview'.

Future Developments

With the launch of this project, specific measures including joint events and promotions will be rolled out sequentially. Details and timing of each measure will be announced when decided.

About Nailie Beauty

Nailie Beauty is a beauty reservation app where users can choose from over 4.5 million designs posted by 'beautists' (hairstylists, nailists, eyelash technicians, etc.) and book directly with the practitioner.

- Cumulative app downloads: over 3.5 million - Registered beautists: over 40,000 - Search designs like social media and book immediately if you like - Pre-consultation possible via DM - Payment completed within the app (including postpaid payment atone) - Cancellation fee guarantee system for same-day cancellations

With just a smartphone, from reservation to treatment to payment, everything is seamlessly completed. It provides a worry-free experience to enjoy personalized beauty even in busy daily life.

- App title: Nailie Beauty (formerly Nailie) - Download iOS: https://itunes.apple.com/jp/app/nailie/id1251330322 Android: https://play.google.com/store/apps/details?id=jp.nailie.app.android - Official website: https://nailie.jp - Official Instagram (NAIL): https://www.instagram.com/nailiejp/ - Official Instagram (EYE): https://www.instagram.com/nailie_eye/ - Official Instagram (HAIR): https://www.instagram.com/nailie_hair/ - Official X: https://x.com/Nailiejp

Company Profile

Company name: Nailie Inc. Location: LAIDOUT SHIBUYA 4F, 1-15-12 Shibuya, Shibuya-ku, Tokyo Representative: Kengo Asakura Established: September 15, 2016 URL: https://nailie.jp Business: Development and operation of smartphone apps