NAHATO Welcomes X Advertising Specialist New Build to Its Group Through M&A

NAHATO Inc. (headquarters: Shibuya-ku, Tokyo; Representative Director: Yuki Adachi; hereinafter “NAHATO”) announced that New Build Inc. (headquarters: Meguro-ku, Tokyo; Representative Director: Tetta Yamada; hereinafter “New Build”), a company specializing in advertising on X, formerly Twitter, has joined the NAHATO group through M&A. Through this move, the two companies will combine their strengths at a high level and aim to establish a dominant market position in the rapidly changing social media marketing market, particularly in the X advertising domain. Background of the M&A In today’s social media marketing market, optimal solutions are constantly being rewritten by rapidly changing algorithms and creative approaches that resonate with users, areas that cannot be predicted through data analysis alone. On X in particular, platform algorithm changes are intense, requiring the ability to continuously capture the latest trends. To keep delivering results in this environment, companies need the ability to respond to subtle changes based on experience, beyond what data alone can track. With the participation of New Build, a specialist group in the X domain, NAHATO will be able to combine New Build’s proprietary operational know-how with NAHATO’s influencer data, among the largest in Japan, and its broad client network. By also integrating NAHATO’s stable organizational management expertise, New Build will be able to focus even more on value creation in its specialty area. The companies will maximize this synergy and accelerate client business growth at unprecedented speed. Future Outlook The two companies will accelerate client business growth in the following areas. 1. Strengthening service menus across all social media platforms NAHATO has built strong relationships with various media platforms through close daily communication, including Google Partner, Meta Business Partner, and certified X advertising agency relationships. In addition to this deep collaboration with media platforms, NAHATO has used its operational capabilities, backed by awards such as the Meta Agency First Awards Japan 2025 and TikTok for Business Japan Agency Awards 2026, to enhance the value of clients’ products and services. Going forward, NAHATO will combine these achievements with New Build’s deep knowledge and operational know-how in X advertising to provide higher-quality proposals and execution capabilities across all social media platforms. 2. Formation of a dedicated X team and rapid organizational expansion NAHATO has integrated New Build’s expertise into its organizational foundation and formed a new specialist team. Going beyond simple ad operation outsourcing, the company will combine NAHATO’s influencer data strengths with X’s unique diffusion power to establish a next-generation marketing scheme that produces dramatic results, especially in D2C and beauty-related fields. 3. Establishing a successful M&A model and creating new businesses NAHATO positions New Build’s participation as its first strategic M&A case. The knowledge gained and value created through this transaction will be actively reinvested into further development of proprietary services, new M&A opportunities, and new businesses. NAHATO aims to establish its position as a “business-creation marketing company” that goes beyond the framework of social media marketing. Comments from both companies Tetta Yamada, Representative Director of New Build, said that since its founding in 2020, the company has grown steadily with a focus on X advertising. Having worked in Twitter advertising since 2013, he believes the knowledge and operational capability he has built over 13 years are among the best in Japan. In the past two years in particular, New Build’s X advertising transaction volume has expanded rapidly, while further growth has made it essential to strengthen hiring, training, and organizational development. NAHATO, with strengths in advertising as well as influencer businesses, is the partner with the strongest synergy for New Build. He expressed great expectations and excitement about building an organization and business with NAHATO’s highly driven members, and said he is committed to making NAHATO’s first M&A a success and contributing even more to clients. Tomohiro Watanabe, Director in charge of the advertising business at NAHATO, said he had long followed the achievements of Yamada and New Build and had hoped to work together someday. As the social media market enters a stable phase, having New Build, a company deeply familiar with the X domain that requires unique operational expertise, join the group will be a major asset for NAHATO’s multi-platform strategy. Through this M&A, NAHATO can now offer clients comprehensive proposals covering all social media platforms. The company aims to make this case a successful M&A model for NAHATO, expand the potential of all members, and connect it to further proprietary service development and new investments. Kazunoshin Imure Miyashita, Executive Officer in charge of the President’s Office and Corporate Planning at NAHATO, said that because this is NAHATO’s first M&A deal and the social media field changes so rapidly, the company prioritized timing and speed above all. He said Yamada runs his company with seriousness and integrity, and that his high management precision and approach to organization will be a major learning opportunity for NAHATO’s existing members. M&A can only be called successful once organizations are truly integrated. Going forward, NAHATO wants to create a center where members raise their perspective, grow, and where next-generation leaders emerge one after another. By combining NAHATO’s sales capabilities with New Build’s operational strength, the company will pursue outstanding results. About New Build New Build is a specialist group for X advertising operations that maximizes results. It is a marketing agency with particular strength in X advertising. Although it is a small, elite organization, it concentrates its resources on X advertising and delivers overwhelming performance that other advertising agencies cannot match. About NAHATO NAHATO is a business-creation marketing company whose mission is “Create drama.” It uses marketing as a weapon to realize business growth. Beyond advertising and social media support, NAHATO has developed practical knowledge from creating and growing businesses across areas such as D2C, store operations, secondary distribution, and consulting. Based on that experience, it goes beyond awareness and acquisition to engage with strategy and products, leading clients toward discontinuous growth. The company aims to keep winning together with its partners and become a corporate group of 3,000 people and 200 billion yen in revenue by 2040.