Nacht Rebrands with NEWPEACE, Unveils New Mission 'Create a Drama' to Evolve into a Business Creation Marketing Company
Nacht Inc. has refreshed its Corporate Identity with partner NEWPEACE after reaching 31 billion yen in sales, setting a new mission 'Create a Drama.'
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 22:00
- 🔍 Collected: April 24, 2026 at 13:31
- 🤖 AI Analyzed: April 25, 2026 at 00:23 (10h 51m after Collected)
Nacht Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yoki Adachi; hereinafter 'Nacht') announces that, accompanying the achievement of 31 billion yen in consolidated sales for this fiscal year and the start of its second founding phase, it has welcomed NEWPEACE Inc. (Headquarters: Minato-ku, Tokyo; CEO: Shimpei Takagi; hereinafter 'NEWPEACE') as a branding partner to renew its Corporate Identity (CI).
The logo design, official character 'IKERU', and brand movie have been released.
Setting the new mission 'Create a Drama', the company aims to evolve into a 'Business Creation Marketing' company that creates and transforms businesses on its own.
Background of Rebranding
Since its founding in 2018, Nacht has achieved rapid growth with influencer marketing as its core strength. To realize its grand vision for 2040 of '200 billion yen in group sales, 3,000 employees, and 50 subsidiaries,' it is essential to move beyond the framework of a traditional advertising agency and evolve into a 'Business Creation Marketing' group that creates its own ventures. As we advance towards our long-term vision, we felt the need to redefine 'what we believe in and what kind of organization we should be' to strengthen our solidarity.
To accelerate this transformation and ensure the 2040 vision, we partnered with NEWPEACE, a company that has handled numerous brand developments, to verbalize and visualize the 'passion' and 'grit' that are the essence of Nacht. Thus, the new Corporate Identity (CI) was established.
New MISSION / VALUE
[MISSION]
Create a Drama.
[VALUE]
The 3 creeds Nacht values most:
Move forward not as 'I' but as 'We', carry the charm to involve others, and fight without running away.
By persisting in this attitude, we turn the impossible into reality.
New Logo & Symbol Character 'IKERU'
The logo mark is a flame symbolizing the spirit of 'Create a Drama.' It represents the passion for rising up and challenging even in adversity, and the overflowing energy.
It is a symbol depicting the moment the drama begins. The logo mark created with such thoughts is named 'IKERU' and will be deployed as Nacht's symbol character.
CI Movie Reflecting the New CI Worldview Released
Upon rebranding, a roughly one-minute CI movie translating the new corporate identity into video was also produced. Interweaving bold designs that seem to break through the screen, it expresses the worldview of the mission 'Create a Drama.'
[YouTube Link] https://youtu.be/cWFgfErZxUE
Creative Team Credits
NEWPEACE Inc. - Shimpei Takagi (Creative Director)
NEWPEACE Inc. - Ryo Kirino (Director)
NEWPEACE Inc. - Natsue Hatano (Project Manager)
onehappy Inc. - Koichi Kosugi (Art Direction, Design - VI)
P.I.C.S. management - Kakeru Mizui (Movie Director, Motion Designer)
Black Cat White Cat Music Inc. - Erik Reiff (Music Director)
Black Cat White Cat Music - Kenny Dallas (Music Producer)
P.I.C.S. Inc. - Yuka Tabei (Movie Producer)
Comments from Both CEOs
Shimpei Takagi, CEO of NEWPEACE Inc.
'From my perspective, Nacht has the potential to become the CyberAgent of the Reiwa era. Just as internet advertising once surpassed mass advertising, they will rewrite the nature of marketing and advertising centering on SNS. Building a strong organization, even the youth will launch new businesses one after another. Believing in friendship, effort, and victory, everyone grows the company together. A company with such overwhelming passion is rare these days. Just like the protagonists of Shonen Jump manga 'create a drama', I believe Nacht will make something happen. With that expectation, I worked on this rebranding.'
Yoki Adachi, CEO of Nacht Inc.
'Since our founding in 2018, from an era where there was a sense of stagnation in the world, I have focused on how much fun I can make today for the members we have now...'
The logo design, official character 'IKERU', and brand movie have been released.
Setting the new mission 'Create a Drama', the company aims to evolve into a 'Business Creation Marketing' company that creates and transforms businesses on its own.
Background of Rebranding
Since its founding in 2018, Nacht has achieved rapid growth with influencer marketing as its core strength. To realize its grand vision for 2040 of '200 billion yen in group sales, 3,000 employees, and 50 subsidiaries,' it is essential to move beyond the framework of a traditional advertising agency and evolve into a 'Business Creation Marketing' group that creates its own ventures. As we advance towards our long-term vision, we felt the need to redefine 'what we believe in and what kind of organization we should be' to strengthen our solidarity.
To accelerate this transformation and ensure the 2040 vision, we partnered with NEWPEACE, a company that has handled numerous brand developments, to verbalize and visualize the 'passion' and 'grit' that are the essence of Nacht. Thus, the new Corporate Identity (CI) was established.
New MISSION / VALUE
[MISSION]
Create a Drama.
[VALUE]
The 3 creeds Nacht values most:
Move forward not as 'I' but as 'We', carry the charm to involve others, and fight without running away.
By persisting in this attitude, we turn the impossible into reality.
New Logo & Symbol Character 'IKERU'
The logo mark is a flame symbolizing the spirit of 'Create a Drama.' It represents the passion for rising up and challenging even in adversity, and the overflowing energy.
It is a symbol depicting the moment the drama begins. The logo mark created with such thoughts is named 'IKERU' and will be deployed as Nacht's symbol character.
CI Movie Reflecting the New CI Worldview Released
Upon rebranding, a roughly one-minute CI movie translating the new corporate identity into video was also produced. Interweaving bold designs that seem to break through the screen, it expresses the worldview of the mission 'Create a Drama.'
[YouTube Link] https://youtu.be/cWFgfErZxUE
Creative Team Credits
NEWPEACE Inc. - Shimpei Takagi (Creative Director)
NEWPEACE Inc. - Ryo Kirino (Director)
NEWPEACE Inc. - Natsue Hatano (Project Manager)
onehappy Inc. - Koichi Kosugi (Art Direction, Design - VI)
P.I.C.S. management - Kakeru Mizui (Movie Director, Motion Designer)
Black Cat White Cat Music Inc. - Erik Reiff (Music Director)
Black Cat White Cat Music - Kenny Dallas (Music Producer)
P.I.C.S. Inc. - Yuka Tabei (Movie Producer)
Comments from Both CEOs
Shimpei Takagi, CEO of NEWPEACE Inc.
'From my perspective, Nacht has the potential to become the CyberAgent of the Reiwa era. Just as internet advertising once surpassed mass advertising, they will rewrite the nature of marketing and advertising centering on SNS. Building a strong organization, even the youth will launch new businesses one after another. Believing in friendship, effort, and victory, everyone grows the company together. A company with such overwhelming passion is rare these days. Just like the protagonists of Shonen Jump manga 'create a drama', I believe Nacht will make something happen. With that expectation, I worked on this rebranding.'
Yoki Adachi, CEO of Nacht Inc.
'Since our founding in 2018, from an era where there was a sense of stagnation in the world, I have focused on how much fun I can make today for the members we have now...'