Nacht Establishes New Company "Nacht Z Sales" Integrating SNS Marketing and Organizational Development

Nacht Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuki Adachi; hereinafter "Nacht") announces the establishment of Nacht Z Sales Inc. (Location: Shibuya-ku, Tokyo; Representative Director: Genya Taguchi; hereinafter "Nacht Z Sales") as a group company, which commenced operations in April 2026.

Corporate Website URL: http://www.zsales.co.jp

Background and Purpose of Establishment
Currently, competition in the recruitment market is more intense than ever before. A survey by En-Japan Inc. (※1) revealed that 45% of companies reported an increase in offer rejections compared to before, with 56% of these being large companies with 1,000 or more employees. Even large companies, which were once in a superior position for recruitment, are now exposed to intense talent acquisition competition. Furthermore, approximately 80% of management executives feel that "traditional recruitment advertising has reached its limits" (※2), indicating that methods for effectively conveying their organizational culture and "job satisfaction" to job seekers have not been established.

While supporting the growth of its clients, Nacht became convinced that these "recruitment and organizational challenges" are the biggest factors hindering companies' sustainable growth. Therefore, Nacht decided to integrate its strengths in "SNS marketing to enhance corporate recognition" with its "know-how in building a 'Great Place to Work' organization," which has won first place. Nacht Z Sales was established to support client growth through both marketing and organizational support.

※1…Source: En-Japan Inc. "[Figure 2] (By Employee Size)" (https://corp.en-japan.com/newsrelease/2024/38339.html)

※2…Source: talentbook Inc. "Q4. Do you feel that current recruitment advertising has reached its limits in approaching job seekers?" (https://talentbook.co.jp/news/release230323)

Nacht's Strengths
Since its founding in 2018, Nacht has pursued the mission of "raising Japan's marketing capabilities," building a unique training system to develop inexperienced young people into professionals.

Ranked #1 in "Great Place to Work" survey:
Awarded first place in Japan in the small and medium-sized enterprise category in the 2026 edition survey by Great Place to Work® Institute Japan (※3).

Overwhelming Business Growth:
Driven by high engagement, the company achieved 13.3 billion JPY in sales in its 7th fiscal year. This fiscal year, it anticipates 29 billion JPY, achieving rapid growth.

Strong Financial Foundation and Future Outlook:
Secured 6 billion JPY in debt financing from Mizuho Bank. The establishment of this subsidiary is a crucial strategic step towards achieving the goal of "200 billion JPY in sales and 200 CxO-level talents by 2040."

※3: Nacht Inc. selected as "No. 1 in Japan" in the 2026 edition of "Great Place to Work" ranking (https://prtimes.jp/main/html/rd/p/000000083.000063127.html)

Operating Businesses
Comprehensive HR Consulting
Supports the entire HR activity, from recruitment strategy design to system building and goal setting, designing HR structures that lead to business growth rather than partial optimization.

SNS Recruitment (Ad Operations, Video Recruitment, Account Management)
Designs SNS-driven recruitment that captures the behavioral characteristics of Gen Z. Provides end-to-end support including advertising, video, and account management.

HR Business Concierge
Accompaniment-type support that handles everything from organizing recruitment challenges to designing solution scenarios and selecting tools/partners.

HR Marketing Research / Student SNS Marketing
Visualizes the real situation of the recruitment market and brands, starting from the deep psychology of students and young people. Conducts research and design to be utilized in recruitment strategies.

Employer Branding / Brand Support
Structures and verbalizes corporate appeal, translating it into keywords, content, and SNS to build an empathetic employer brand.

Future Outlook
Nacht Group aims to realize "business creation marketing" that redefines and accelerates the clients' businesses themselves, going beyond the framework of a mere advertising agency.

Previous marketing support primarily focused on solving front-end issues such as "customer acquisition" and "brand recognition." However, rapidly growing companies next face a shortage of "human resources" and "organization" to support that growth.

With the establishment of Nacht Z Sales, Nacht Group will build a structure where "marketing" and "organization" are not separated but create synergy. By applying the "technology to move people's hearts" cultivated through SNS marketing to customer recruitment and the cultivation of organizational culture, the company will evolve into a "diversified business creation platform" that produces everything from vertical business launch to sustainable expansion.