Nacht Establishes "blueprint consulting," a Marketing-Driven Strategic Consulting Firm to Transform Companies' Futures into a "Winning Structure"

Nacht Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuki Adachi; hereinafter "Nacht") and nanahoshi Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director CEO: Daiki Hoshi; hereinafter "nanahoshi") announce the joint establishment of blueprint consulting Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director President: Fuka Gejima; hereinafter "blueprint") as a marketing-driven strategic consulting firm, effective April 2026, with the aim of strengthening their consulting domain.

Blueprint is a new company that merges Nacht's practical knowledge of "Business Creation Marketing" with nanahoshi's advanced strategic planning capabilities. It provides end-to-end support, from formulating a "blueprint" that envisions the future of companies and designing a "structure" that achieves sustainable growth, to its on-site implementation.

Corporate Website URL: https://bluep.co.jp

## Background of blueprint consulting's Establishment

In today's business environment, many companies face the necessity of business growth and organizational transformation. However, many of them struggle with the challenge that "strategies are not translated into on-site execution levels and do not lead to results."

The Nacht Group has, until now, supported the growth of numerous companies through marketing assistance.

Through this process, we became convinced that the true determinant of results is not the skillfulness of individual measures, but the "structural design" itself, including business, organization, brand, and sales channels. To fundamentally solve this problem, blueprint was established as a specialized organization to promote strategic planning and implementation support in an integrated manner, without separation.

## Business Activities

Blueprint provides the following support for companies' growth challenges:

We will provide "implementable strategies" that grasp the entire business from a marketing perspective and do not end merely as concepts.

- Business Strategy Formulation
- New Business Development Support
- Business Restructuring
- Market Research and Competitive Analysis
- Productivity Improvement and Structural Reform
- Strategic Document Design
- Implementation Support and Project Accompaniment

## [VISION]

Update corporate growth with strategy and design

With the philosophy of "Structure × Strategy × Design," blueprint will serve as the brain of the Nacht Group, strengthening business structures, fostering "talent capable of creating strategies," and nurturing future CXOs. Simultaneously, it will become a hub for practical projects involving young executive talent and outstanding intern analysts.

## [MISSION]

Draw the blueprint for the future and create a "winning structure" for companies

Based on Nacht's Profitable Marketing philosophy, we integrate business, organization, human resources, and brand to design mechanisms that enable companies to generate sustainable profits.

## [VALUE]

- Insight & Structure (Reproducibility of Structuring through Deep Insight)
Based on data analysis, market insight, and essential understanding, we "structure" all aspects of business and organization to create reproducibility.
- Design for Outcome (Design that Leads to Results)
Strategies that produce results are better than beautiful strategies. We design strategies that are reverse-engineered from outcomes and consider implementation.
- Co-Creation (Accompaniment and Co-creation)
We are not external consultants but accompanying partners who "co-create the future" from the same perspective as the management team.

## Four Features

- Strategic Consulting with a Marketing Perspective
We design the overall growth of a company, including customers, markets, sales channels, and profit structures.
- Implementation-Accompaniment Support that Doesn't End with Conception
We don't just draw strategies; we accompany clients until they are implemented on-site and transformed into results.
- Realistic Strategic Design Utilizing the Nacht Group's Practical Knowledge
We provide support based on knowledge cultivated in actual marketing, business development, and organizational development, not just theoretical concepts.
- High Driving Force through the Participation of Next-Generation Talent
Young executive talent and outstanding student analysts participate in projects, realizing a support system with speed and execution power.

## Future Outlook

Blueprint will expand its support to external companies facing growth challenges, in addition to supporting highly difficult projects within the Nacht Group. Furthermore, in the medium to long term, we will also focus on developing and nurturing next-generation talent who can comprehensively understand not only strategy but also marketing and creative aspects, and handle everything from conception to implementation.

## Introduction and Comments from Representative Director and Director

### Representative Director President

Fuka Gejima

Profile

After graduating from the Faculty of Engineering Science at Osaka University, she joined PwC, where she belonged to the department responsible for organizational strategy and M&A, gaining extensive experience in strategy formulation, BPR execution, DD, WS operation, and PMO across multiple industries. She became independent in 2022 and gained experience in fundraising support for startups. She has project experience in upstream cases regardless of industry. Currently, she is involved in stock.