ADDICT Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director: Takumi Ito, hereinafter "ADDICT"), which develops marketing support specializing in the beauty sector within the Nacht Co., Ltd. (Head Office: Shibuya-ku, Tokyo, Representative Director: Yuki Adachi) Group, announces the launch of a new project, "Beauty Partner," with the aim of strengthening its beauty business in Japan and Korea.
As the first phase of this project, we have appointed "Zutti Mattia," a makeup artist and creator who is active in various fields and promotes genderless beauty, as a Beauty Partner.
What is Beauty Partner?
"Beauty Partner" is a new project designed to integrate and maximize ADDICT's strength in "data analysis capabilities for agency operations" with the group's in-house production "ONEVIEW's" "creative power to capture trends."
By teaming up with powerful partners who lead the beauty industry at various touchpoints such as social media and real events, we aim to enhance marketing capabilities in beauty. We will combine the partners' overwhelming communication power with ADDICT's refined logic to establish the "next-generation standard" in the beauty markets of Japan and Korea. We will go beyond mere influencer tie-ups to pursue essential support that simultaneously maximizes clients' "profit improvement" and "brand value."
About Beauty Partner "Zutti Mattia"
Beauty Creator
After working as a beauty consultant, Zutti Mattia is now active as a genderless creator, disseminating beauty that is not bound by anything on social media. Zutti Mattia has gained attention for high-level makeup skills and free-thinking ideas, and is active in multiple fields.
With over 1.7 million followers across all social media platforms, Zutti Mattia has strong communication power.
• Instagram：https://www.instagram.com/zuttijapanese/ • TikTok：https://www.tiktok.com/@zutti_tok • YouTube：https://www.youtube.com/@zuttimattia
Zutti Mattia's Comment
I am deeply honored to be able to participate as a "Beauty Partner" for ADDICT. I want to deliver "my unique art" that is not bound by gender or preconceived notions to as many people as possible. Through my communication power and expression as a creator, I will strive to create new value in beauty and bring excitement to everyone.
Moving forward, ADDICT, together with "Beauty Partner," will continue to create "sustainable enthusiasm (ADDICT)," which is the origin of our company name and goes beyond fleeting trends, globally across Japan and Korea. We will continue to challenge ourselves as a bridge connecting brands and consumers, aiming to realize a society where individuals can unleash their potential through beauty, with creative work based on proven data that moves consumers' hearts.
[Contact Information for ADDICT Co., Ltd.] E-mail: pr@ad-dict.co.jp
[Contact Information for this release] • Nacht Public Relations • E-mail: pr@nahato.co.jp
FACT BOX
- Source: PR TIMES
- Category: product_launch