Beloved Local Old Brands Retained as "Nushiyo Butsudan-ten," "Nakamura Sekizai-ten," and "Miyamoto Butsudan-ten" Integrate to Establish New Company "Mirai Co., Ltd."

Nagoya Holdings Co., Ltd. (Headquarters: Marunouchi, Naka-ku, Nagoya City, Aichi Prefecture; Representative Director: Hidekazu Hayashi) announces that it will integrate its group companies "Nushiyo Butsudan-ten Co., Ltd.," "Nakamura Sekizai-ten Co., Ltd.," and "Miyamoto Butsudan-ten Co., Ltd." to establish a new company, "Mirai Co., Ltd." (Headquarters: Kuwana City, Mie Prefecture; Representative Director: Takashi Takashima), effective July 1, 2026.

https://mirai-memorial.co.jp/

Background of Integration: Connecting Historic "Brand Names" and "Bonds with the Community" to the Future

In recent years, the shortage of successors for small and medium-sized enterprises has become a serious issue nationwide, posing a challenge to the survival of long-established companies rooted in their communities. While M&A is becoming common as a business succession method for SMEs struggling with successor shortages, issues such as "the disappearance of long-loved brand names after acquisition" and "weakening of relationships with the community" arise. Furthermore, in light of recent media reports on improper business succession, many local communities and employees harbor anxiety about M&A itself.

We believe that business succession is not merely a transfer of capital, but an endeavor to pass on trust relationships and history with the community to the next generation. Therefore, the most important aspect of this integration was to continue the brand names, signs, and brands of each company that have been loved by local customers for many years. Although they will become one corporation, the names "Nushiyo Butsudan-ten," "Nakamura Sekizai-ten," and "Miyamoto Butsudan-ten" will continue to be used for local customers as before, and the brand value and trust cultivated in the community will be carefully inherited.

Purpose of Integration: Strengthening the Management Base and Enhancing Group Collaboration

The new company, "Mirai Co., Ltd.," will integrate back-office (administrative) functions such as finance, accounting, human resources, recruitment, system management, advertising, product procurement, and education/training, while also promoting digitalization. This will improve management efficiency by leveraging economies of scale and significantly strengthen investment in human resource development and service quality improvement. While thoroughly strengthening the "behind-the-scenes mechanisms," the "front-end customer touchpoints" such as store names and specialized technologies will be maintained, providing more secure and high-quality services as a comprehensive regional platform in the end-of-life and memorial domain.

Commitment to the Local Community

There will be no changes to the operating structure of each store, existing after-sales services, or policies regarding participation in local events and traditional activities due to this integration. With the inheritance of the trust relationships built with customers by each company as our top priority basic policy, we will practice sustainable business operations while fulfilling our social responsibility as companies nurtured by the community for many years.

Comments from Hidekazu Hayashi, Representative Director of Nagoya Holdings Co., Ltd.

"Nushiyo Butsudan-ten, Nakamura Sekizai-ten, and Miyamoto Butsudan-ten have built long histories in their respective regions and have been supported by many customers. We wish to preserve that history and those brand names for the future with respect. While strengthening our management base, we aim to remain beloved local institutions. This is precisely the form of business succession that the Nagoya Holdings Group seeks.

We believe that corporate value is formed not only by immediate sales and profits, but also by trust from the community, pride of employees, and the aspirations of the founders. Moving forward, under our management philosophy of 'From Family Business to Enterprise, and then to a Long-Established Business,' our group will practice group management that sincerely engages with the local community and work to build a sustainable business succession model in the Tokai region.

Overview of Nagoya Holdings Co., Ltd.

Representative: Representative Director Hidekazu Hayashi

Location: Marunouchi, Naka-ku, Nagoya City, Aichi Prefecture

Business Activities: Management and on-site support for group companies

https://nagoya-hd.com/

Overview of Mirai Co., Ltd.

Representative: Representative Director Takashi Takashima

Location: Kuwana City, Mie Prefecture

Date of Establishment: July 1, 2026 Website: https://mirai-memorial.co.jp/

Business Activities: Sales of Buddhist altars and accessories, sales of gravestones, tree burial and ossuary services, related services

(※ Through the integration of the three companies, a system with a total of 5 stores will be developed in the Tokai area.)

※ This initiative and the establishment of "Mirai Co., Ltd." have already been featured in various media, including the Chubu Keizai Shimbun on June 25, 2026, as a new business succession model protecting regional culture and economy, attracting significant attention.