One Day Only on Tuesday, June 16th: Special Event for Wagashi Day!

為紀念「和菓子之日」,米屋株式會社將於6月16日限定一天推出特別商品與促銷活動。
行銷,促銷,食品NQ 40/100出典:PR Times

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  • 📰 Published: May 17, 2026 at 02:00
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Originating from the story of Emperor Ninmyō offering 16 sweets on June 16, 848 (the first year of the Kashō era) to ward off plague, the practice of eating wagashi to wish for health and fortune was passed down until the Meiji era. At Nagomi no Yoneya, we will hold a special event for one day only on Wagashi Day, Tuesday, June 16th! ● Special Sale at All Direct Stores: Nama Kuri Mushi Yōkan (small). A steamed yōkan with a soft and chewy texture, packed with chestnuts. [1 bar] 600 yen (tax incl.). ● Exclusive Sale at Main, Monzen, and JR Narita Station Front stores: Yawarakamochi-iri Dainagon Yōkan. A smooth dainagon yōkan combined with soft and chewy gyūhi (a type of mochi). [1 bar] 1,300 yen (tax incl.). ● Wagashi Day Limited Clear File Giveaway!! On June 16, 'Wagashi Day,' customers who spend 2,000 yen (tax incl.) or more at our direct stores will receive a limited quantity 'Wagashi Day Clear File.' *Nagomi no Yoneya is a member of the Japan Wagashi Association. Click here for Nagomi no Yoneya HP special page. For inquiries from general customers: Nagomi no Yoneya Customer Service Center TEL: 0120-482-074, Hours: 9:00-17:00 (excl. weekends & holidays). *Images are for illustrative purposes. The design and specifications of the actual products may differ slightly. *Product and prize contents/designs may change due to unavoidable circumstances. ■About Nagomi no Yoneya (Yoneya Corporation): Founded in Meiji 32 (1899). It began by creating 'Kuri Yōkan' by incorporating local shiba-guri (wild chestnuts) into a recipe inspired by 'Kurikan,' a vegetarian dish from Naritasan Shinshoji Temple, and selling it as a souvenir for temple visitors. We produce a variety of sweets such as yōkan, peanut monaka, dorayaki, and seasonal fresh confections. Yoneya Main Store (Early Showa Period), Yoneya Main Store (Present). ・Corporate Site: https://nagomi-yoneya.co.jp/ ・Official Online Shop: https://www.eshop-yoneya.com/