A construction company builds a space for music: A special day celebrating the renaming of a commercial facility
To celebrate the renaming of the commercial facility 'iias Kasugai' to 'Yorokka Kasugai' on April 3, 2026, construction firm Nagakengumi will host a live 'Million People's Classic Live' concert. This event aims to celebrate the facility's new beginning alongside the local community, emphasizing accessibility for all, regardless of age or musical background.
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- 📰 Published: March 28, 2026 at 00:54
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Nagakengumi Co., Ltd. (Headquarters: Kasugai City, Aichi Prefecture; Representative: Takanori Nagakusa; Group sales of 10.3 billion yen for the fiscal year ending June 2025; hereinafter 'Nagakengumi'), a construction, civil engineering, and real estate company, will host a live classical concert event titled 'Million People's Classic Live' as part of the ceremony commemorating the commercial facility 'iias Kasugai' in Kasugai City, Aichi Prefecture, making a fresh start under its new name, 'Yorokka Kasugai,' on April 3, 2026.
This performance is intended to celebrate this milestone renaming with local residents, and is open to anyone, regardless of age or experience with music. Beyond the unexpected nature of a construction company creating a 'space for music,' this event aims to celebrate the commercial facility's new departure in a way that is deeply rooted in the community.
[Image: 'Million People's Classic Live' held at iias Kasugai before the name change (November 3, 2025)]
◆ Event Overview
Date: Friday, April 3, 2026
Venue: Yorokka Kasugai (formerly iias Kasugai)
Content: Live classical music performance by professional musicians
Organizer: Nagakengumi Co., Ltd.
Support: Kasugai City
Participation: Free (Anyone can participate)
◆ Celebrating the Milestone of a Name Change Through Music
The commercial facility 'iias Kasugai' in Kasugai City, Aichi Prefecture, will make a fresh start under the new name 'Yorokka Kasugai' from April 3, 2026.
The 'Million People's Classic Live' hosted by Nagakengumi will be conducted as part of the renaming commemoration ceremony held by Yorokka Kasugai.
This initiative is something that has been continuously implemented at iias Kasugai prior to the name change, and this time, too, we will bring our 'usual' style of live classical performance to the space that celebrates the local area's new start.
◆ 'Million People's Classic Live': Open to Anyone in Everyday Life
'Million People's Classic Live' consists of live classical performances held not in concert halls or theaters, but in everyday spaces where people pass through, such as commercial facilities and public spaces. We value the idea that anyone, regardless of age or musical experience, can easily participate and naturally encounter music while shopping or as they pass by.
The major characteristic of this initiative is cultivating that sense of atmosphere created when people naturally gather and share the same time and music, forming small, meaningful connections.
This performance is intended to celebrate this milestone renaming with local residents, and is open to anyone, regardless of age or experience with music. Beyond the unexpected nature of a construction company creating a 'space for music,' this event aims to celebrate the commercial facility's new departure in a way that is deeply rooted in the community.
[Image: 'Million People's Classic Live' held at iias Kasugai before the name change (November 3, 2025)]
◆ Event Overview
Date: Friday, April 3, 2026
Venue: Yorokka Kasugai (formerly iias Kasugai)
Content: Live classical music performance by professional musicians
Organizer: Nagakengumi Co., Ltd.
Support: Kasugai City
Participation: Free (Anyone can participate)
◆ Celebrating the Milestone of a Name Change Through Music
The commercial facility 'iias Kasugai' in Kasugai City, Aichi Prefecture, will make a fresh start under the new name 'Yorokka Kasugai' from April 3, 2026.
The 'Million People's Classic Live' hosted by Nagakengumi will be conducted as part of the renaming commemoration ceremony held by Yorokka Kasugai.
This initiative is something that has been continuously implemented at iias Kasugai prior to the name change, and this time, too, we will bring our 'usual' style of live classical performance to the space that celebrates the local area's new start.
◆ 'Million People's Classic Live': Open to Anyone in Everyday Life
'Million People's Classic Live' consists of live classical performances held not in concert halls or theaters, but in everyday spaces where people pass through, such as commercial facilities and public spaces. We value the idea that anyone, regardless of age or musical experience, can easily participate and naturally encounter music while shopping or as they pass by.
The major characteristic of this initiative is cultivating that sense of atmosphere created when people naturally gather and share the same time and music, forming small, meaningful connections.