[2026 Home Cooking Awareness Survey] 'Daily Home Cooks' Reach 55%! Smartly Overcoming High Prices with 'Cost-Effective Ingredients x Time-Saving Cooking' Becomes the Standard
According to the 2026 Home Cooking Awareness Survey conducted by Nadia Co., Ltd.'s cooking media 'Nadia,' the percentage of 'daily home cooks' has increased to 55% due to rising prices. It revealed that utilizing efficient 'time-saving cooking' and 'cost-effective ingredients' to overcome high prices has become the new standard, indicating a trend towards daily and efficient home cooking.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 02:00
- 🔍 Collected: April 1, 2026 at 17:37
- 🤖 AI Analyzed: April 21, 2026 at 16:21 (478h 43m after Collected)
Nadia Co., Ltd. (Minato-ku, Tokyo / Representative Director and President Yoshinori Katsuragi), which operates the cooking media 'Nadia' (URL: https://oceans-nadia.com/), conducted a survey (*) on 'Changes in home cooking awareness and behavior comparing 3 years ago, present, and 3 years from now.'
(*) Survey period and number of respondents: January 23-29, 2026, 1046 Nadia users responded / Survey institution: In-house survey / Target: Users registered with Nadia / Survey method: Recruitment of survey respondents via email newsletter.
## Overcoming the Burden of Increased Home Cooking with 'Cost-Effective Ingredients' and 'Time-Saving Cooking Tools'
In a survey comparing home cooking frequency 3 years ago and now, the number of respondents who answered '0 days a week (do not cook at home)' decreased from **3.5%** to **1.6%**, while the 'daily (7 days a week)' group increased from **49.2%** to **55.0%**. The overwhelming reasons for this were the impact of rising prices, such as 'eating out is expensive' and 'wanting to save money,' followed by 'changes in work and lifestyle' and 'health consciousness.'
Regarding changes in cooking time, the 'time-saving group' who efficiently finish cooking within 30 minutes increased from **42.6%** to **45.9%**, while the 'こだわり層' (meticulous group) who spend 60 minutes or more cooking carefully decreased from **31.3%** to **29.6%**.
The background to the trend of increased home cooking frequency while cooking time is shortening includes time constraints due to work and childcare. Comments received include 'started incorporating one-pan cooking and microwave cooking' and 'utilizing frozen foods and meal prep.' This indicates a situation where 'daily home cooking and efficiency' are progressing simultaneously, smartly reducing the burden per cooking session even with increased frequency.