What is the most notable point in the 2026 home-cooking awareness survey?

The number of people who cook at home every day has increased to 55%, and 'cost-effective ingredients x quick cooking' has become the norm.

What are the main reasons for the increase in home-cooking frequency?

The most common reasons are the high cost of dining out and the desire to save money, followed by health consciousness.

What specific cooking methods does 'quick cooking' refer to?

It refers to methods such as one-pan cooking, microwave cooking, and the use of frozen foods or meal preps to prepare meals efficiently in a short time.

[2026 Home Cooking Awareness Survey] 'Daily Home Cooks' Reach 55%! Smartly Overcoming High Prices with 'Cost-Effective Ingredients x Time-Saving Cooking' Becomes the Standard

Published Apr 2, 2026 2:00 AM ・ Updated Jun 13, 2026 11:46 PM ・ 4 min read ・ Source: PR TIMES

According to the 2026 Home Cooking Awareness Survey conducted by Nadia Co., Ltd.'s cooking media 'Nadia,' the percentage of 'daily home cooks' has increased to 55% due to rising prices. It revealed that utilizing efficient 'time-saving cooking' and 'cost-effective ingredients' to overcome high prices has become the new standard, indicating a trend towards daily and efficient home cooking.

Nadia Co., Ltd. (Minato-ku, Tokyo / Representative Director and President Yoshinori Katsuragi), which operates the cooking media 'Nadia' (URL: https://oceans-nadia.com/), conducted a survey (*) on 'Changes in home cooking awareness and behavior comparing 3 years ago, present, and 3 years from now.'

(*) <Survey Overview> Survey period and number of respondents: January 23-29, 2026, 1046 Nadia users responded / Survey institution: In-house survey / Target: Users registered with Nadia / Survey method: Recruitment of survey respondents via email newsletter.

Overcoming the Burden of Increased Home Cooking with 'Cost-Effective Ingredients' and 'Time-Saving Cooking Tools'

In a survey comparing home cooking frequency 3 years ago and now, the number of respondents who answered '0 days a week (do not cook at home)' decreased from **3.5%** to **1.6%**, while the 'daily (7 days a week)' group increased from **49.2%** to **55.0%**. The overwhelming reasons for this were the impact of rising prices, such as 'eating out is expensive' and 'wanting to save money,' followed by 'changes in work and lifestyle' and 'health consciousness.'

Regarding changes in cooking time, the 'time-saving group' who efficiently finish cooking within 30 minutes increased from **42.6%** to **45.9%**, while the 'こだわり層' (meticulous group) who spend 60 minutes or more cooking carefully decreased from **31.3%** to **29.6%**.

The background to the trend of increased home cooking frequency while cooking time is shortening includes time constraints due to work and childcare. Comments received include 'started incorporating one-pan cooking and microwave cooking' and 'utilizing frozen foods and meal prep.' This indicates a situation where 'daily home cooking and efficiency' are progressing simultaneously, smartly reducing the burden per cooking session even with increased frequency.

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Source: PR TIMES
Category: Survey
Products / services: Nadia

[2026 Home Cooking Awareness Survey] 'Daily Home Cooks' Reach 55%! Smartly Overcoming High Prices with 'Cost-Effective Ingredients x Time-Saving Cooking' Becomes the Standard

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Overcoming the Burden of Increased Home Cooking with 'Cost-Effective Ingredients' and 'Time-Saving Cooking Tools'

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