Crecla refreshes brand communication with new slogan "Clear Today, for a Lifetime."
Water delivery brand Crecla has revamped its brand communication with a new slogan, "Clear Today, for a Lifetime." It redefines daily comfort and peace of mind as a life infrastructure service, strengthening bonds with customers by launching new TV commercials.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 23:02
- 🔍 Collected: April 30, 2026 at 14:31
- 🤖 AI Analyzed: April 30, 2026 at 14:53 (21 min after Collected)
NAC Co., Ltd. (Head office: Shinjuku-ku, Tokyo; President and Representative Director: Hiroshi Yoshimura) announces that its home water delivery service "Crecla" (Crecla Business Company Representative: Shuji Otsuki) will refresh its brand communication, featuring the new brand slogan "Clear Today, for a Lifetime."
In the era of a 100-year lifespan, as a brand providing "water," an essential service for daily life, we have re-articulated our commitment to continuously deliver not only daily comfort but also security. Accordingly, new TV commercials featuring Crecla's message set to music will be released from April 30, 2026 (Thursday).
Background of the Refresh
Since its launch in 2002, Crecla has provided reliable quality and service that can be used safely and continuously, through "water" – a vital living infrastructure. However, we have come to realize that the values we cherish and our strengths may not be fully conveyed because their importance might be taken for granted. Therefore, this time, we have refreshed our brand slogan to articulate the essence of the brand: not just "delivering water," but being a presence that continues to support customers' lives and lifestyles. "Clear Today, for a Lifetime." We will conduct our business under this new slogan, with the determination to continue providing everyday peace of mind, which is integrated into daily life and often taken for granted. Our commitment is to remain unchanged.
New Slogan and Statement
"We want to be a water server that can continue for 100 years."
Water is central to our lives. That is why even a slight discomfort in taste, hygiene, or usability can lead to anxiety and stress in daily life.
Crecla has established a standard of quality that prevents such "discomfort," and has built a service model that consistently provides reassuring presence. What we value is not creating "a special day," but ensuring that customers' "ordinary daily lives" continue uninterrupted. "May today be a peaceful and pleasant day." And to ensure such days continue indefinitely, Crecla promises to remain a presence that supports the normalcy of daily life through crystal clear water and pleasant service. As a "water server that can continue for 100 years," we will continue to sincerely support our customers' lives and lifestyles.
Service Naming Development
To make the value of services that support Crecla's commitment to "long-term, safe and continuous use" – such as RO mineral water, regular maintenance, and dedicated delivery staff – more easily understood, we have newly developed service names.
Introduction of New TV Commercials
[Overview]
An original song was created for these commercials, themed around the new brand slogan "Clear Today, for a Lifetime." Featuring singer-songwriter Mashu Towa, the commercials gently depict ordinary daily scenes spent with water, expressing Crecla's desire to "quietly support customers' lives and protect and sustain their daily routines" through her transparent singing voice.
[Release Date]
April 30, 2026 (TV/WEB)
Crecla "Clear Today, for a Lifetime." Brand Movie (120 seconds)
https://www.crecla.jp/brandmovie_sumi
Crecla "Clear Today, for a Lifetime." Reason for Annual Server Replacement (30 seconds)
https://www.crecla.jp/30s_sumi
Crecla "Clear Today, for a Lifetime." Small Smile (15 seconds)
https://www.crecla.jp/15s_sumi
Supplementary Information
About NAC Co., Ltd. https://www.nacoo.com/
Since its establishment in 1971 as a franchisee of Duskin Co., Ltd., our company has actively expanded its business domains centered on "helping with daily life." In 2021, we celebrated our 50th anniversary. Currently, in addition to our rental business centered on the Duskin business, we have a direct connection with customers nationwide in a wide range of areas related to "life" and "housing," including the Crecla business (which develops home water delivery services), architectural consulting business (which supports local construction companies), housing business, and beauty/health business, and continue to grow further.
About Crecla https://www.crecla.jp/
Since its launch in 2002, Crecla has provided home water delivery services that accompany daily life, based on the philosophy of "safety and security." As a brand handling "water" – a living infrastructure – to maintain "quality that can be used safely and continuously for a long time," we have approximately 400 delivery bases nationwide.
In the era of a 100-year lifespan, as a brand providing "water," an essential service for daily life, we have re-articulated our commitment to continuously deliver not only daily comfort but also security. Accordingly, new TV commercials featuring Crecla's message set to music will be released from April 30, 2026 (Thursday).
Background of the Refresh
Since its launch in 2002, Crecla has provided reliable quality and service that can be used safely and continuously, through "water" – a vital living infrastructure. However, we have come to realize that the values we cherish and our strengths may not be fully conveyed because their importance might be taken for granted. Therefore, this time, we have refreshed our brand slogan to articulate the essence of the brand: not just "delivering water," but being a presence that continues to support customers' lives and lifestyles. "Clear Today, for a Lifetime." We will conduct our business under this new slogan, with the determination to continue providing everyday peace of mind, which is integrated into daily life and often taken for granted. Our commitment is to remain unchanged.
New Slogan and Statement
"We want to be a water server that can continue for 100 years."
Water is central to our lives. That is why even a slight discomfort in taste, hygiene, or usability can lead to anxiety and stress in daily life.
Crecla has established a standard of quality that prevents such "discomfort," and has built a service model that consistently provides reassuring presence. What we value is not creating "a special day," but ensuring that customers' "ordinary daily lives" continue uninterrupted. "May today be a peaceful and pleasant day." And to ensure such days continue indefinitely, Crecla promises to remain a presence that supports the normalcy of daily life through crystal clear water and pleasant service. As a "water server that can continue for 100 years," we will continue to sincerely support our customers' lives and lifestyles.
Service Naming Development
To make the value of services that support Crecla's commitment to "long-term, safe and continuous use" – such as RO mineral water, regular maintenance, and dedicated delivery staff – more easily understood, we have newly developed service names.
Introduction of New TV Commercials
[Overview]
An original song was created for these commercials, themed around the new brand slogan "Clear Today, for a Lifetime." Featuring singer-songwriter Mashu Towa, the commercials gently depict ordinary daily scenes spent with water, expressing Crecla's desire to "quietly support customers' lives and protect and sustain their daily routines" through her transparent singing voice.
[Release Date]
April 30, 2026 (TV/WEB)
Crecla "Clear Today, for a Lifetime." Brand Movie (120 seconds)
https://www.crecla.jp/brandmovie_sumi
Crecla "Clear Today, for a Lifetime." Reason for Annual Server Replacement (30 seconds)
https://www.crecla.jp/30s_sumi
Crecla "Clear Today, for a Lifetime." Small Smile (15 seconds)
https://www.crecla.jp/15s_sumi
Supplementary Information
About NAC Co., Ltd. https://www.nacoo.com/
Since its establishment in 1971 as a franchisee of Duskin Co., Ltd., our company has actively expanded its business domains centered on "helping with daily life." In 2021, we celebrated our 50th anniversary. Currently, in addition to our rental business centered on the Duskin business, we have a direct connection with customers nationwide in a wide range of areas related to "life" and "housing," including the Crecla business (which develops home water delivery services), architectural consulting business (which supports local construction companies), housing business, and beauty/health business, and continue to grow further.
About Crecla https://www.crecla.jp/
Since its launch in 2002, Crecla has provided home water delivery services that accompany daily life, based on the philosophy of "safety and security." As a brand handling "water" – a living infrastructure – to maintain "quality that can be used safely and continuously for a long time," we have approximately 400 delivery bases nationwide.