[Tue, Jul 14, 13:00] Online Seminar "Current Issues in Marketing Research, Part 4: Challenges in Research Innovation"

Nihon Information Inc. (Head Office: Chuo-ku, Tokyo; President and CEO: Keita Saito), a comprehensive marketing research company, will hold a free online seminar on July 14, 2026 (Tue) at 13:00, featuring Masayuki Hagiwara, Representative of Oak Field Research Institute (formerly Executive Fellow at transcosmos analytics Inc.), as the speaker.

Details and Registration Here

Seminar Overview

Online Seminar

"Current Issues in Marketing Research, Part 4: Challenges in Research Innovation"

Marketing research has long played a crucial role as the foundation for corporate decision-making and understanding consumers. However, in recent years, the environment surrounding marketing research has been changing at an unprecedented speed due to the acceleration of digitalization, diversification of consumer behavior, and the rise of new technologies such as AI.

Amidst these changes, we involved in research are facing various challenges. The reality of increasing difficulty in securing survey respondents, concerns about data quality, and the fundamental question of "are we truly understanding consumers?" These issues also serve as an opportunity to re-examine the very value of research.

Therefore, this seminar, titled "Current Issues in Marketing Research," will unravel these challenges one by one in a 5-part series. We are honored to have Masayuki Hagiwara, who has led the research industry for many years, as our speaker to explain the essence of these challenges and how to address them.

"Current Issues in Marketing Research"

Part 1: Challenges Related to Fieldwork Difficulties and Survey Respondents

Part 2: Challenges in Data Quality and Data Literacy

Part 3: Challenges Surrounding Insights and Consumer Understanding

This time ->

Part 4: Challenges in Research Innovation

Part 5: What is Needed to Solve These Challenges

This fourth installment of the series will focus on "Challenges in Research Innovation." With the advent of generative AI, significant changes have occurred in both consumers' lives and work styles. We will consider the role of marketing research needed in an era where answers can be obtained simply by asking.

This seminar is recommended for research and marketing professionals involved in survey design, execution, and utilizing research for decision-making. We encourage you to participate.

*Content is subject to change.

Recommended for:

・Those in charge of marketing, product/service-related research operations

・Marketers involved in research within brand development, such as in business divisions or marketing departments

・Those involved in decision-making utilizing research results

・Those who want to systematically learn about the "current state" of marketing research

Program

"Current Issues in Marketing Research, Part 4: Challenges in Research Innovation"

The Research Value Chain and Innovation

What Has Research Technology Enabled?

New Challenges and Risks Born from Technological Evolution

Marketing Research in the Age of AI

Speaker:

Representative, Oak Field Research Institute

(Former Executive Fellow, transcosmos analytics Inc.)

Masayuki Hagiwara

*Content is subject to change.

Program Details and Speaker Biography

Guest Presentation

"Current Issues in Marketing Research, Part 4: Challenges in Research Innovation"

This seminar will address the issues (challenges that require answers) facing marketing research and consider what can be done to restore trust.

This fourth installment of the series will cover technological and methodological innovations that are transforming marketing research. Where has the research value chain changed due to technological advancements, and what has become possible? On the other hand, we will organize the new challenges and risks that have emerged and consider the optimal way to utilize marketing research in the age of AI.

Speaker Biography

Masayuki Hagiwara

Representative, Oak Field Research Institute (Former Executive Fellow, transcosmos analytics Inc.)

Born in 1961. Graduated from the University of Tokyo, Faculty of Education. Has held positions at Nikkei Research, Recruit Research, and served as President of NetRatings (now Nielsen Digital), among others. From 2012, lectured on "Marketing Research" at Aoyama Business School (ABS), and from 2015 at Waseda Business School (WBS). Author of "Next-Generation Marketing Research" (2011) and a contributing author to the book "The Marketing Issue" to be published in 2026. Individual member of the Japan Marketing Research Association and the Japan Public Opinion Poll Association.

Purchase Here

Facilitator Biography

Keita Saito

President and CEO, Nihon Information Inc.

Previously worked at financial institutions and a major marketing research company before assuming the current position.

Has been involved in integrated research operations from planning to analysis reporting.

Currently involved in overall management strategy while also engaging in practical research work.

Director, Japan Marketing Research Association

Visiting Professor, Information Technology and Management Innovation University [iU]

Details and Registration Here

Event Outline

Date and Time

Date: July 14, 2026 (Tue)

13:00 (Doors open 12:50) - 14:00 (scheduled)

Participation Fee

Free

*Advance registration is required via the application form.

*By registering for this seminar, you will be automatically registered as a member of our seminar archive site, "NI Research Academy." After registration, you can view past seminar videos.

(Registration and viewing are all free)

Application

Form

https://www.n-info.co.jp/seminar/seminar-20260714/

Viewing Method

This seminar will be conducted via online streaming. Please ensure you have a stable internet connection.

Viewing Method

Guidance

The seminar will be streamed using the online seminar tool (Zoom). Viewing instructions will be sent separately via email.

Viewing Rules

Recording, reproduction, or secondary use of seminar materials and broadcast video, including but not limited to filming and audio recording, is strictly prohibited. If such activity is confirmed, measures such as a request for deletion may be taken.

Handouts

Some of the day's materials will be sent as a PDF at a later date.

*Please note that some materials will only be shown during the presentation.

Seminar Organizer

Nihon Information Inc.

*As seating is limited, please apply early. *We sincerely apologize, but participation from companies in the same industry (marketing research related) and individuals is not permitted.