[7/8 (Wed) 12:00] Online Seminar: "Next-Generation Research CODE: Moving Beyond Memory-Based Surveys to Uncover the 'Why' Immediately After Purchase" - Diverse Industry Case Studies to Reveal How to Utilize it in Your Company

Nihon Information Inc. (Head Office: Chuo-ku, Tokyo; President and CEO: Keita Saito), a comprehensive marketing research company, will hold a free online seminar on July 8, 2026 (Wed) at 12:00.

Details and Registration Here

Seminar Overview

Online Seminar

"Next-Generation Research CODE: Moving Beyond Memory-Based Surveys to Uncover the 'Why' Immediately After Purchase" ~Diverse Industry Case Studies to Reveal How to Utilize it in Your Company~

In product improvement and advertising strategies, feedback from actual purchasers is indispensable information for achieving highly accurate marketing. It is necessary to get close to fresh, real customer insights of "why they chose it" immediately after purchase.

However, are you facing the following challenges with conventional research? - Surveys conducted after some time has passed result in answers that rely on memory. - You cannot verify if respondents are "actual purchasers." - You want to obtain data based on purchasing behavior but cannot find the appropriate means.

This seminar will introduce the next-generation research "Kailog Speed QA," which quickly reaches confirmed purchasers immediately after purchase by utilizing the CODE app, which has over 3.6 million purchase data points, as well as provide an overview of how to utilize CODE services. We will widely disclose case studies of its use in various industries, as well as an explanation of price acceptability surveys for new genre beverages in preparation for the liquor tax revision. The content is designed to give you a concrete image of "how your company can utilize it." Please utilize this new form of research, brought about by the combination of purchase data and surveys, for your company's marketing.

*Content is subject to change.

Recommended for:

Those in charge of research operations related to marketing and products/services.

Marketers involved in research within brand development, such as in business divisions or marketing departments.

Those considering the use of purchase data for evaluating the effectiveness of advertising and sales promotion measures.

Program

Program

"Next-Generation Research CODE: Moving Beyond Memory-Based Surveys to Uncover the 'Why' Immediately After Purchase" ~Diverse Industry Case Studies to Reveal How to Utilize it in Your Company~

What is CODE? ~Purchase data generated from receipts x barcodes~

Introduction to research cases utilizing CODE's purchase data

Unique value proposition of Nihon Information Inc., including AI research

Analysis of research reports ~What we learned from price acceptability surveys for new genre beverages in preparation for the liquor tax revision~

Q&A

Speakers:

Mr. Masashi Nishida

Sales Department, General Manager Research and Innovation Inc.

Mr. Takahiro Minemura

Research Direction Department, General Manager Nihon Information Inc.

*Content is subject to change.

Speaker Biographies

Masashi Nishida

Sales Department, General Manager Research and Innovation Inc.

After joining Transcosmos Inc. as a new graduate, he worked at financial institutions, research companies, and publishing companies before joining Research and Innovation Inc. in 2023. Throughout his career at various companies, he has participated in diverse data-related projects as a consultant and researcher, focusing on "revenue improvement based on data."

Takahiro Minemura

Research Direction Department, General Manager Nihon Information Inc.

In his previous role, he worked in customer service in the apparel industry. He later joined our company. He has been responsible for overall research operations, serving clients such as daily necessities manufacturers and food manufacturers. Currently, as a department manager, he primarily focuses on accompanying sales staff and management duties.

Facilitator Biography

Keita Saito

President and CEO Nihon Information Inc.

After working at financial institutions and a major marketing research company, he assumed his current position. He has been involved in research operations from planning to analysis and reporting. Currently, he is involved in management strategy while also engaging in practical research work.

Director, Japan Marketing Research Association Visiting Professor, iU (Information Management Innovation Professional University)

Details and Registration Here

Event Outline

Date and Time

Date: July 8, 2026

12:00 (Doors open 11:50) - 13:00 (scheduled)

Participation Fee

Free

*Advance registration is required via the application form.

Application

Form

https://www.n-info.co.jp/seminar/seminar-20260708/

Viewing Method

This seminar will be conducted via online streaming. Please ensure you have a stable internet connection.

Viewing Method

Guidance

The seminar will be streamed using the online seminar tool (Zoom). Viewing instructions will be sent separately via email.

Viewing Rules

Recording, audio recording, photography, reproduction, or secondary use of the seminar materials and broadcast video is strictly prohibited. If such actions are confirmed, measures such as requesting deletion may be taken.

Handouts

Some of the materials from the day will be sent later as a PDF.

*Please note that some materials will only be projected, so please be aware in advance.

Seminar Organizer

Nihon Information Inc.

*As there are a limited number of seats, please apply early. *We sincerely apologize, but participation by individuals from companies in the same industry (marketing research related) or individuals is not permitted.