Online Seminar [Held June 23 (Tue) 13:00] "The Current Challenges in Marketing Research, Part 3: Issues Surrounding Insights and Consumer Understanding"

Nihon Information Inc. (Headquarters: Chuo-ku, Tokyo; President: Keita Saito), a comprehensive marketing research company, will hold a free online seminar on Tuesday, June 23, 2026, at 13:00, with Mr. Masayuki Hagiwara, Executive Fellow at transcosmos analytics Inc., as the lecturer.

Details and Registration Here

Seminar Overview

Online Seminar

"The Current Challenges in Marketing Research, Part 3: Issues Surrounding Insights and Consumer Understanding"

Marketing research has long played a crucial role as the foundation for corporate decision-making and consumer understanding. However, in recent years, driven by accelerated digitalization, diversification of consumer behavior, and the rise of new technologies like AI, the environment surrounding marketing research continues to change at an unprecedented speed.

Amidst these changes, we involved in research face various challenges. The reality of difficulty in securing survey respondents, concerns about data quality, and the fundamental question of "are we truly understanding consumers?" These issues prompt us to re-examine the very value of research.

Therefore, this seminar, titled "The Current Challenges in Marketing Research," will unravel these issues one by one in a series of five parts. We are honored to have Mr. Masayuki Hagiwara, who has led the research industry for many years, as our speaker to explain the essence of these challenges and how to address them.

"The Current Challenges in Marketing Research"

Part 1: Challenges related to fieldwork difficulties and survey respondents

Part 2: Challenges in data quality and data literacy

This time →

Part 3: Issues surrounding insights and consumer understanding

Part 4: Challenges in research innovation

Part 5: What is needed to solve these challenges?

In this third installment of the series, we will focus on "insights." Amidst the increasing use of data and AI, we will discuss how to capture "the human essence invisible to numbers," diverse approaches to generating insights, and methods to leverage them for organizations and human resources.

This seminar is recommended for research and marketing professionals involved in designing and promoting surveys, and utilizing research for decision-making. We look forward to your participation.

*Content is subject to change.

■ Recommended for:

・Individuals responsible for marketing, product/service-related research tasks

・Marketers involved in brand development within business or marketing departments

・Those involved in decision-making utilizing research results

・Individuals who want to systematically learn about the "current state" of marketing research

■ Program

"The Current Challenges in Marketing Research, Part 3: Issues Surrounding Insights and Consumer Understanding"

The definition of marketing research has changed

The risks of technology-centric marketing

10 Methods for Generating Insights

Organizations and Human Resources for Leveraging Insights

Speaker:

Masayuki Hagiwara

Executive Fellow

transcosmos analytics Inc.

*Content is subject to change.

■ Program Details and Speaker Biography

Guest Presentation

"The Current Challenges in Marketing Research, Part 3: Issues Surrounding Insights and Consumer Understanding"

This seminar addresses the issues (challenges that need answers) facing marketing research and considers what can be done to restore trust.

Part 3 focuses on "insights," a keyword that has gained attention in recent years, to consider the challenges of consumer understanding in marketing. While data analysis and AI utilization have made consumer behavior more visible than ever before, a paradox has emerged: "numbers are visible, but people are not." We will organize the risks of technology-centric marketing and discuss diverse methods for generating insights and the state of organizations and human resources for leveraging them.

Speaker Biography

Masayuki Hagiwara

Executive Fellow

transcosmos analytics Inc.

Born in 1961. Graduated from the University of Tokyo, Faculty of Education.

He has held positions such as President of Nikkei Research, Recruit Research, and NetRatings (now Nielsen Digital). Since 2012, he has lectured on "Marketing Research" at Aoyama Business School (ABS) and since 2015 at Waseda Business School (WBS). His publications include "Next-Generation Marketing Research" (2011) and a co-authored contribution to the book "The Marketing Issue," scheduled for publication in 2026. He is an individual member of ESOMAR and the Japan Survey Research Association.

Purchase Here

Facilitator Biography

Keita Saito

President and Representative Director

Nihon Information Inc.

After working at financial institutions and a major marketing research company, he assumed his current position.

He has been involved in integrated research operations, from planning to analysis reporting.

Currently, he is involved in actual research work while overseeing overall management strategy.

Director, Japan Marketing Research Association

Visiting Professor, Information Management Innovation Professional University [iU]

Details and Registration Here

■ Seminar Details

Date and Time

Date: Tuesday, June 23, 2026

13:00 (Doors open 12:50) - 14:00 (scheduled)

Participation Fee

Free

*Advance registration via the application form is required.

*By applying for this seminar, you will be automatically registered as a member of our seminar archive site, "NI Research Academy." Once registered, you can view past seminar videos.

(Registration and viewing are all free)

Application

Form

https://www.n-info.co.jp/seminar/seminar-20260623/

Viewing Method

This seminar will be conducted via online streaming. Please ensure you have a stable internet connection.

Instructions for

Viewing

The seminar will be streamed using the online seminar tool (Zoom). Viewing instructions will be sent separately via email.

Viewing Rules

Recording, reproduction, secondary use, etc., of seminar materials and broadcast video, including but not limited to recording, audio recording, and photography, are strictly prohibited. If such actions are confirmed, measures such as requesting deletion may be taken.

Handouts

Some of the materials presented on the day will be sent as PDFs at a later date.

*Please note that some materials will only be projected.

Seminar Organizer

Nihon Information Inc.

*As seating is limited, please apply early.

*We sincerely apologize, but participation from companies in the same industry (marketing research related) and individuals is not permitted.