[June 3 (Wed)] Online Seminar: 'Challenges in Marketing Research Today, Part 2: Data Quality and Data Literacy'
Nippon Information Co., Ltd. will hold the second of its free online seminar series on June 3, 2026. Masayuki Hagiwara of Transcosmos Analytics Inc. will lecture on the challenges of data quality and data literacy from a practical perspective.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 23:00
- 🔍 Collected: May 22, 2026 at 14:31
- 🤖 AI Analyzed: May 22, 2026 at 15:22 (50 min after Collected)
Nippon Information Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Keita Saito), a comprehensive marketing research company, will host a free online seminar on Wednesday, June 3, 2026, at 13:00, featuring Masayuki Hagiwara, Executive Fellow at Transcosmos Analytics Inc.
Seminar Overview
'Challenges in Marketing Research Today, Part 2: Data Quality and Data Literacy'
Marketing research has long played a vital role as the foundation for corporate decision-making and understanding consumers. However, in recent years, the environment surrounding marketing research has been changing at an unprecedented pace due to the acceleration of digitalization, diversification of consumer behavior, and the rise of new technologies such as AI.
In this seminar, titled 'Challenges in Marketing Research Today,' we will unravel these challenges one by one in a five-part series. The second installment focuses on the theme of 'Data Quality and Data Literacy.'
We will clarify the risks of losing the 'essentials of survey design' as division of labor and outsourcing progress, as well as the dangers of superficial data interpretation. We will present practical points to regain the ability to read behind the numbers and prevent erroneous decision-making.
Recommended for:
- Those in charge of marketing or product/service-related research.
- Marketers performing research within brand development in business or marketing departments.
- Those involved in decision-making using research results.
- Those who want to systematically learn about the 'now' of marketing research.
Program:
'Challenges in Marketing Research Today, Part 2: Data Quality and Data Literacy'
- Risks caused by incorrect survey design.
- Data quality is not determined by statistics alone.
- The traps of superficial data interpretation that miss biases.
- Points for improving research literacy.
Speaker: Masayuki Hagiwara (Executive Fellow, Transcosmos Analytics Inc.)
Seminar Overview
'Challenges in Marketing Research Today, Part 2: Data Quality and Data Literacy'
Marketing research has long played a vital role as the foundation for corporate decision-making and understanding consumers. However, in recent years, the environment surrounding marketing research has been changing at an unprecedented pace due to the acceleration of digitalization, diversification of consumer behavior, and the rise of new technologies such as AI.
In this seminar, titled 'Challenges in Marketing Research Today,' we will unravel these challenges one by one in a five-part series. The second installment focuses on the theme of 'Data Quality and Data Literacy.'
We will clarify the risks of losing the 'essentials of survey design' as division of labor and outsourcing progress, as well as the dangers of superficial data interpretation. We will present practical points to regain the ability to read behind the numbers and prevent erroneous decision-making.
Recommended for:
- Those in charge of marketing or product/service-related research.
- Marketers performing research within brand development in business or marketing departments.
- Those involved in decision-making using research results.
- Those who want to systematically learn about the 'now' of marketing research.
Program:
'Challenges in Marketing Research Today, Part 2: Data Quality and Data Literacy'
- Risks caused by incorrect survey design.
- Data quality is not determined by statistics alone.
- The traps of superficial data interpretation that miss biases.
- Points for improving research literacy.
Speaker: Masayuki Hagiwara (Executive Fellow, Transcosmos Analytics Inc.)
FAQ
このセミナーのテーマは何ですか？
第2回となる今回は「データ品質とデータリテラシーの課題」をテーマにしています。
セミナーはいつ開催されますか？
2026年6月3日（水）13:00から開催されます。
講師は誰ですか？
トランスコスモス・アナリティクス株式会社のエグゼクティブフェローである萩原雅之氏が登壇します。
セミナーは有料ですか？
無料のオンラインセミナーです。
どのような人におすすめですか？
マーケティングやリサーチ業務を担当されている方、ブランド開発でリサーチを行うマーケター、意思決定にリサーチを活用されている方におすすめです。