On Monday, April 20, 2026, the Malatang specialty store "Fuen Malatang" (read: Fuen Malatang) will open inside "Aeon Hashimoto" in Sagamihara City, Kanagawa Prefecture. This rapidly growing brand, which has currently confirmed 35 store openings nationwide and is aiming for a 100-store system, is finally making its first advance into the Sagamihara area. It will offer a new dining experience where customers can enjoy their own original bowl of Malatang made with authentic medicinal herb soup, all in a convenient location accessible during shopping.

**◆Dozens of ingredients to choose from: The joy of creating a "one-of-a-kind bowl"**

The store features a lineup of dozens of ingredients, including fresh vegetables, meats, seafood, and fish paste products. Customers can freely choose their favorite ingredients to create their original Malatang. The soup's spiciness can also be adjusted, offering "their own deliciousness" to a wide range of customers, from those who love extreme spice to health-conscious individuals who want to savor the umami of medicinal herbs, and even families.

**◆Highly praised by Takafumi Horie.** **Overwhelming satisfaction backed by Google reviews**

Our restaurant's flavor has received high praise from Takafumi Horie (Horie-mon), also known as a gourmet. Furthermore, each store maintains high scores in Google reviews. Enthusiastic user reviews such as "My concept of Malatang has changed" and "I want to come every day" are posted daily, creating a positive cycle where high satisfaction attracts even more new customers.

**◆"The joy of choosing" brings smiles. A challenge towards 100 stores nationwide**

At our store, we position the process itself—where customers choose their favorite ingredients in a bowl to create their own personalized dish—as entertainment. Currently, 35 store openings have been confirmed nationwide, and this opening at "Aeon Hashimoto" is one of the crucial bases for achieving our goal of a 100-store system and, ultimately, fulfilling our quest to "bring smiles across Japan with Malatang."

**[Grand Opening Campaign]** **100 yen discount for Instagram followers**

Content: For one month from the opening Period: April 20, 2026 - May 20, 2026 (1 month) Official Instagram: **[here](https://www.instagram.com/fuen_hashimoto?igsh=aTV6Y3BrcjljbnJs)**

**[Store Overview]**

Store Name: Fuen Malatang Aeon Hashimoto Store Location: Aeon Hashimoto 1F Food Court, 6-2-1 Hashimoto, Midori-ku, Sagamihara City, Kanagawa Prefecture 252-0143 Access: Approximately 1 minute walk from JR Hashimoto Station North Exit Business Hours: Subject to facility operating hours Closed: Subject to facility closing days

**[Contact Information]**

TPS Co., Ltd. Email: info@tps22.com

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  • Source: PR TIMES
  • Category: News