Fuen Malatang, a malatang specialty store from Oita known for its customizable bowls, is opening in Wakayama City. The chain aims to expand to 100 locations nationwide.
Our store is scheduled to open a malatang specialty store 'Fuen Malatang' in Wakayama City, Wakayama Prefecture. The brand, which currently has 35 confirmed store openings nationwide and is growing rapidly toward a 100-store network, is finally making its foray into this area. We will bring a new dining experience to the local community, where you can create an original bowl using our authentic herbal soup.
Dozens of ingredients to choose from!
The joy of creating 'the only bowl in the world'
The store offers a lineup of dozens of ingredients, including fresh vegetables, meat, seafood, and fish paste products. Customers can freely choose their favorite ingredients to create their own original malatang. The spiciness of the soup can also be adjusted, allowing a wide range of customers—from spicy food lovers to health-conscious individuals who want to savor the umami of herbal medicines, and families—to experience 'their own unique deliciousness.'
'The joy of choosing' creates smiles. The challenge of reaching 100 stores nationwide
At our store, we have adopted an experiential serving style where customers choose their favorite ingredients in a bowl to complete their own personalized dish, allowing them to enjoy the process itself as entertainment.
Currently, 35 store openings are confirmed nationwide, and we position this new opening as one of our crucial bases toward building a 100-store network in the future. Through this, we will further promote the realization of our vision: 'Delivering smiles across Japan through malatang.'
FACT BOX
- Source: PR TIMES
- Category: 新店舗オープン
FAQ
When is the new Fuen Malatang location scheduled to open in Wakayama City, and how does this opening relate to the brand’s nationwide expansion plan?
The new Fuen Malatang is scheduled to open in Wakayama City, Wakayama Prefecture, and it represents the brand’s first store in that area, contributing toward its goal of building a 100‑store network after already confirming 35 locations nationwide.
What type of dining experience will Fuen Malatang offer customers at its upcoming Wakayama City store, and what customization options are highlighted in the announcement?
Fuen Malatang will provide an experiential malatang dining experience where customers can select dozens of fresh vegetables, meat, seafood, and fish paste products to create a personalized bowl, with adjustable soup spiciness to suit spicy lovers, health‑conscious diners, and families alike.
How many store openings has the Fuen Malatang brand confirmed across Japan prior to the Wakayama City launch, and what future target does the company aim to achieve?
Prior to the Wakayama City launch, Fuen Malatang has confirmed 35 store openings nationwide, and the company is rapidly expanding with the explicit target of reaching a total of 100 stores across Japan.
What is the stated vision of Fuen Malatang as it expands its locations, including the new store in Wakayama Prefecture?
Fuen Malatang’s vision is to deliver smiles across Japan through malatang, and the new Wakayama Prefecture store is positioned as a crucial base for advancing that mission while moving toward the 100‑store nationwide network.
Which region’s popular malatang specialty brand is opening a new store in Wakayama City, and what regional origin is highlighted in the announcement?
The popular malatang specialty brand from Oita, known as Fuen Malatang, is opening a new store in Wakayama City, Wakayama Prefecture, marking its foray into that region as part of its rapid nationwide expansion.