[Scheduled to open in Wakayama] Oita's popular malatang specialty store 'Fuen Malatang' is finally opening in Wakayama City! Expanding rapidly with the goal of 100 stores nationwide.
Fuen Malatang, a malatang specialty store from Oita known for its customizable bowls, is opening in Wakayama City. The chain aims to expand to 100 locations nationwide.
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- 📰 Published: April 1, 2026 at 03:30
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 13:14 (516h 13m after Collected)
Our store is scheduled to open a malatang specialty store 'Fuen Malatang' in Wakayama City, Wakayama Prefecture. The brand, which currently has 35 confirmed store openings nationwide and is growing rapidly toward a 100-store network, is finally making its foray into this area. We will bring a new dining experience to the local community, where you can create an original bowl using our authentic herbal soup.
■ Dozens of ingredients to choose from!
The joy of creating 'the only bowl in the world'
The store offers a lineup of dozens of ingredients, including fresh vegetables, meat, seafood, and fish paste products. Customers can freely choose their favorite ingredients to create their own original malatang. The spiciness of the soup can also be adjusted, allowing a wide range of customers—from spicy food lovers to health-conscious individuals who want to savor the umami of herbal medicines, and families—to experience 'their own unique deliciousness.'
■ 'The joy of choosing' creates smiles. The challenge of reaching 100 stores nationwide
At our store, we have adopted an experiential serving style where customers choose their favorite ingredients in a bowl to complete their own personalized dish, allowing them to enjoy the process itself as entertainment.
Currently, 35 store openings are confirmed nationwide, and we position this new opening as one of our crucial bases toward building a 100-store network in the future. Through this, we will further promote the realization of our vision: 'Delivering smiles across Japan through malatang.'
■ Dozens of ingredients to choose from!
The joy of creating 'the only bowl in the world'
The store offers a lineup of dozens of ingredients, including fresh vegetables, meat, seafood, and fish paste products. Customers can freely choose their favorite ingredients to create their own original malatang. The spiciness of the soup can also be adjusted, allowing a wide range of customers—from spicy food lovers to health-conscious individuals who want to savor the umami of herbal medicines, and families—to experience 'their own unique deliciousness.'
■ 'The joy of choosing' creates smiles. The challenge of reaching 100 stores nationwide
At our store, we have adopted an experiential serving style where customers choose their favorite ingredients in a bowl to complete their own personalized dish, allowing them to enjoy the process itself as entertainment.
Currently, 35 store openings are confirmed nationwide, and we position this new opening as one of our crucial bases toward building a 100-store network in the future. Through this, we will further promote the realization of our vision: 'Delivering smiles across Japan through malatang.'