[Scheduled to Open in Hokkaido] Oita's Wildly Popular Malatang Shop 'Fuen Malatang', Known for its Long Lines, is Finally Coming to Kushiro City! Rapidly Expanding Across Japan with a Goal of 100 Stores.
Fuen Malatang, a popular malatang (spicy hot soup) specialty restaurant originating from Oita, is scheduled to open a new store in Kushiro City, Hokkaido. This marks the brand's first entry into Hokkaido as it rapidly expands towards a goal of 100 stores nationwide, bringing a new, customizable food experience to the region.
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- 📰 Published: April 1, 2026 at 03:30
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 21:53 (524h 52m after Collected)
We are scheduled to open a malatang specialty store, 'Fuen Malatang' (reading: Fuen Mā-rā-tāng), in Kushiro City, Hokkaido. The brand, which is rapidly growing towards a 100-store system with 35 stores currently confirmed nationwide, is finally expanding here. We will deliver a new food experience to the local community, allowing them to create their own original bowl with an authentic medicinal herb soup.
■ Dozens of ingredients to choose from! The joy of creating 'your one-and-only bowl in the world'
The store features a lineup of dozens of ingredients, including fresh vegetables, meat, seafood, and processed fish paste products. Customers can freely choose their favorite ingredients to create their own original malatang. The spiciness of the soup is also adjustable, allowing a wide range of customers, from spicy food lovers to health-conscious individuals who want to savor the umami of the medicinal herbs, and families, to experience 'their own unique deliciousness'.
■ 'The fun of choosing' creates smiles. Our challenge for 100 stores nationwide.
Our restaurant adopts an experiential service style where customers select their preferred ingredients into a bowl to complete their own unique dish, allowing them to enjoy the process itself as entertainment.
Currently, 35 store openings are confirmed nationwide, and this opening is positioned as one of the important bases for building a 100-store system in the future. Through this, we will further promote the realization of our vision to 'deliver smiles throughout Japan through malatang'.
