[Scheduled to Open in Fukui] 'Fuen Malatang', a Malatang Specialty Store with Endless Lines from Oita, Finally Opens in Fukui City! Rapidly Expanding Nationwide with the Goal of 100 Stores
Fuen Malatang, a customizable Malatang chain originating in Oita, is opening a new store in Fukui City as part of its rapid expansion towards 100 stores nationwide.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 03:30
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 13:29 (516h 29m after Collected)
We are planning to open a Malatang specialty store "Fuen Malatang" in Fukui City, Fukui Prefecture. The brand, which is rapidly growing towards a 100-store system with 35 stores confirmed nationwide, is finally expanding. We will deliver a new dining experience to the local community where you can make an original bowl using authentic medicinal soup.
■ Dozens of ingredients to choose from! The fun of creating "the only bowl in the world"
Inside the store, there is a lineup of dozens of ingredients, including fresh vegetables, meat, seafood, and fish paste. Customers can freely choose their favorite ingredients to create their own original Malatang. The spiciness of the soup can also be adjusted, allowing a wide range of customers, from spicy food lovers to health-conscious individuals who want to thoroughly enjoy the umami of herbal medicine, and families, to experience "their own deliciousness".
■ "The joy of choosing" creates smiles. Challenge to 100 stores nationwide
Our store adopts an experiential provision style where customers choose their favorite ingredients in a bowl and complete their own bowl, allowing them to enjoy the process itself as entertainment.
Currently, the opening of 35 stores nationwide is confirmed, and we position this store opening as one of the important bases for building a 100-store system nationwide in the future. With this, we will further promote the realization of our vision to "deliver smiles throughout Japan through Malatang".
■ Dozens of ingredients to choose from! The fun of creating "the only bowl in the world"
Inside the store, there is a lineup of dozens of ingredients, including fresh vegetables, meat, seafood, and fish paste. Customers can freely choose their favorite ingredients to create their own original Malatang. The spiciness of the soup can also be adjusted, allowing a wide range of customers, from spicy food lovers to health-conscious individuals who want to thoroughly enjoy the umami of herbal medicine, and families, to experience "their own deliciousness".
■ "The joy of choosing" creates smiles. Challenge to 100 stores nationwide
Our store adopts an experiential provision style where customers choose their favorite ingredients in a bowl and complete their own bowl, allowing them to enjoy the process itself as entertainment.
Currently, the opening of 35 stores nationwide is confirmed, and we position this store opening as one of the important bases for building a 100-store system nationwide in the future. With this, we will further promote the realization of our vision to "deliver smiles throughout Japan through Malatang".