[Scheduled to Open in Ehime] Fuen Malatang, the continuously queued malatang specialty store from Oita, finally comes to Matsuyama! Expanding vigorously nationwide with a goal of 100 stores.
Fuen Malatang, a popular customizable herbal soup restaurant originating in Oita, has announced the upcoming opening of a new store in Matsuyama, Ehime, as part of its strategy to reach 100 locations nationwide.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 03:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 04:22 (507h 21m after Collected)
We are planning to open a malatang specialty store, 'Fuen Malatang', in Matsuyama City, Ehime Prefecture. With 35 store openings currently confirmed nationwide, the brand, which is growing rapidly toward a 100-store system, is finally expanding here. We will deliver a new dining experience to the local community where you can create your own original bowl using our authentic herbal soup.
■ Dozens of Ingredients to Choose From! The Joy of Creating 'The Only Bowl in the World'
The store features a lineup of dozens of ingredients including fresh vegetables, meat, seafood, and fish paste products. Customers can freely choose their favorite ingredients to create their own original malatang. The spiciness of the soup is also adjustable, allowing a wide range of customers—from spice enthusiasts to health-conscious individuals who want to thoroughly enjoy the flavor of herbal medicine, as well as families—to experience their 'own personal deliciousness.'
■ 'The Joy of Choosing' Creates Smiles. The Challenge Towards 100 Stores Nationwide
Our store adopts an experiential service style where customers select their preferred ingredients in a bowl to complete their own unique dish, allowing them to enjoy the process itself as entertainment.
Currently, the opening of 35 stores nationwide has been confirmed, and this new store opening is positioned as one of the important hubs toward building a 100-store system nationwide in the future. Through this, we will further promote the realization of our vision to 'deliver smiles across Japan through malatang.'
■ Dozens of Ingredients to Choose From! The Joy of Creating 'The Only Bowl in the World'
The store features a lineup of dozens of ingredients including fresh vegetables, meat, seafood, and fish paste products. Customers can freely choose their favorite ingredients to create their own original malatang. The spiciness of the soup is also adjustable, allowing a wide range of customers—from spice enthusiasts to health-conscious individuals who want to thoroughly enjoy the flavor of herbal medicine, as well as families—to experience their 'own personal deliciousness.'
■ 'The Joy of Choosing' Creates Smiles. The Challenge Towards 100 Stores Nationwide
Our store adopts an experiential service style where customers select their preferred ingredients in a bowl to complete their own unique dish, allowing them to enjoy the process itself as entertainment.
Currently, the opening of 35 stores nationwide has been confirmed, and this new store opening is positioned as one of the important hubs toward building a 100-store system nationwide in the future. Through this, we will further promote the realization of our vision to 'deliver smiles across Japan through malatang.'