[Opening Soon in Nagoya] Popular Malatang Specialty Store 'Fuen Malatang' from Oita Finally Opens in Nagoya! Rapidly Expanding with a Goal of 100 Stores Nationwide
Fuen Malatang, a popular malatang specialty store from Oita, is opening a new location in Nagoya. Known for its highly customizable experience, the brand is expanding rapidly with 35 stores confirmed and aiming for 100 nationwide.
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- 📰 Published: April 1, 2026 at 03:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 22, 2026 at 04:25 (507h 24m after Collected)
We are scheduled to open a malatang specialty store, "Fuen Malatang", in Nagoya City, Aichi Prefecture. With 35 store openings currently confirmed nationwide, the rapidly growing brand, aiming for a 100-store system, is finally expanding here. We will deliver a new food experience to the local community, allowing you to create an original bowl using authentic herbal soup.
■ Dozens of ingredients to choose from!
The joy of creating "the only bowl in the world"
The store features a lineup of dozens of ingredients, including fresh vegetables, meat, seafood, and fish paste products. Customers can freely choose their favorite ingredients to create an original malatang. The spiciness of the soup can also be adjusted, allowing a wide range of customers—from spice lovers to health-conscious individuals who want to savor the umami of herbal medicine, and families—to experience "their very own deliciousness".
■ "The joy of choosing" creates smiles. Challenging for 100 stores nationwide
Our store adopts an experiential service style where customers select their preferred ingredients in a bowl to complete their own unique dish, allowing them to enjoy the process itself as entertainment.
Currently, the opening of 35 stores nationwide has been confirmed, and we position this new opening as one of the important bases toward building a 100-store system nationwide in the future. Through this, we will further promote the realization of our vision to "deliver smiles across Japan through malatang."
■ Dozens of ingredients to choose from!
The joy of creating "the only bowl in the world"
The store features a lineup of dozens of ingredients, including fresh vegetables, meat, seafood, and fish paste products. Customers can freely choose their favorite ingredients to create an original malatang. The spiciness of the soup can also be adjusted, allowing a wide range of customers—from spice lovers to health-conscious individuals who want to savor the umami of herbal medicine, and families—to experience "their very own deliciousness".
■ "The joy of choosing" creates smiles. Challenging for 100 stores nationwide
Our store adopts an experiential service style where customers select their preferred ingredients in a bowl to complete their own unique dish, allowing them to enjoy the process itself as entertainment.
Currently, the opening of 35 stores nationwide has been confirmed, and we position this new opening as one of the important bases toward building a 100-store system nationwide in the future. Through this, we will further promote the realization of our vision to "deliver smiles across Japan through malatang."