[Opening 4/25] Oita-born, constantly queued Malatang specialty store 'Fuen Malatang' opens its first store in Kusatsu City, Shiga! The rapidly growing brand aiming for 100 stores nationwide enters the Kusatsu area
Fuen Malatang, a rapidly expanding specialty store offering customizable medicinal soup, will open its new branch in Kintetsu Department Store Kusatsu on April 25, 2026.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 00:00
- 🔍 Collected: April 1, 2026 at 01:06 (1h 6m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 04:09 (507h 2m after Collected)
On April 25, 2026 (Saturday), the Malatang specialty store "Fuen Malatang" will open inside the "Kintetsu Department Store Kusatsu" in Kusatsu City, Shiga Prefecture. The rapidly growing brand, which currently has 35 stores confirmed nationwide and is aiming for a 100-store system, is finally making its first foray into the Kusatsu area. Leveraging the convenience of being directly connected to Kusatsu Station, we will deliver a new dining experience where customers can create their own original bowl using an authentic medicinal soup, seamlessly integrating into the daily lives of a wide range of customers.
■ Dozens of ingredients to choose from!
The joy of creating "a bowl that is one of a kind in the world"
Inside the store, we offer a lineup of dozens of ingredients, including fresh vegetables, meat, seafood, and fish paste products. Customers can freely choose their favorite ingredients and create their own original Malatang. The spiciness of the soup can also be adjusted, allowing a wide range of customers—from spicy food lovers to health-conscious individuals who want to savor the umami of medicinal herbs, and those stopping by on their way home from work—to enjoy "their own unique deliciousness."
■ Highly praised by Takafumi Horie. Overwhelming satisfaction backed by Google reviews
The taste of our restaurant has received high praise from Takafumi Horie (Horiemon), who is also known as a gastronome. We also maintain high scores in Google reviews for each store. Highly enthusiastic user reviews such as "My concept of Malatang has changed" and "I want to come here every day" are posted daily, and this high level of satisfaction is creating a virtuous cycle that attracts even more new customers.
■ Dozens of ingredients to choose from!
The joy of creating "a bowl that is one of a kind in the world"
Inside the store, we offer a lineup of dozens of ingredients, including fresh vegetables, meat, seafood, and fish paste products. Customers can freely choose their favorite ingredients and create their own original Malatang. The spiciness of the soup can also be adjusted, allowing a wide range of customers—from spicy food lovers to health-conscious individuals who want to savor the umami of medicinal herbs, and those stopping by on their way home from work—to enjoy "their own unique deliciousness."
■ Highly praised by Takafumi Horie. Overwhelming satisfaction backed by Google reviews
The taste of our restaurant has received high praise from Takafumi Horie (Horiemon), who is also known as a gastronome. We also maintain high scores in Google reviews for each store. Highly enthusiastic user reviews such as "My concept of Malatang has changed" and "I want to come here every day" are posted daily, and this high level of satisfaction is creating a virtuous cycle that attracts even more new customers.