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Tokio Marine & Nichido leads in 'Reliability and Peace of Mind' at nearly 30%, followed by Kenmin Kyosai and Mitsui Sumitomo Insurance at around 20% each.
For 'Product Development and Planning Capability,' Sony Assurance and Tokio Marine & Nichido each hold over 10%, with Sompo Japan at approximately 8%. Regarding 'Uniqueness,' Sony Assurance holds over 10%, Kenmin Kyosai at approximately 8%, and Zurich Insurance at approximately 6%. For both categories, a high percentage of respondents selected 'None'.
MyVoice Com, Inc. (Chiyoda-ku, Tokyo; Kazuhisa Takai, President) conducted its 20th internet survey on the 'Image of Non-Life Insurance Companies' from February 1 to February 7, 2026.
The survey asked about the images of non-life insurance companies, including reliability, product development capability, uniqueness, and service quality. We are pleased to announce the results.
【Survey Subjects】 MyVoice Com survey monitors
【Survey Method】 Internet survey (Net research)
【Survey Period】 February 1 – February 7, 2026 【Number of Respondents】 11,328
【Detailed Survey Results】 https://myel.myvoice.jp/products/detail/33109
◆ Non-Life Insurance Enrollment Status
Over 70% of respondents are enrolled in non-life insurance.
When asked which non-life insurance companies they are enrolled with (multiple answers allowed), 'Tokio Marine & Nichido Fire Insurance' and 'Sompo Japan' each accounted for nearly 20%, while 'Kenmin Kyosai,' 'Mitsui Sumitomo Insurance,' and 'Aioi Nissay Dowa Insurance' accounted for 10–11%.
◆ Non-Life Insurance Companies with Reliability and Peace of Mind
Regarding companies perceived as reliable and providing peace of mind (multiple answers allowed), 'Tokio Marine & Nichido Fire Insurance' scored 27.1%, 'Kenmin Kyosai' 20.7%, and 'Mitsui Sumitomo Insurance' 18.7%.
Looking at the results by the company the respondents are currently enrolled with, the score is high at nearly 80% each for those enrolled in 'Kenmin Kyosai,' 'Kokumin Kyosai coop,' and 'Tokio Marine & Nichido Fire Insurance.'
FACT BOX
- Source: PR Times
- Category: News