[Survey on Non-Life Insurance Company Brand Image] Tokio Marine & Nichido leads in 'Reliability and Peace of Mind' with nearly 30%, followed by Kenmin Kyosai and Mitsui Sumitomo Insurance. High percentages of 'None' reported for 'Product Development Capability' and 'Uniqueness'.
Key facts
- [Survey on Non-Life Insurance Company Brand Image] Tokio Marine & Nichido leads in 'Reliability and Peace of Mind' with nearly 30%, followed by Kenmin Kyosai and Mitsui Sumitomo Insurance. High percentages of 'None' reported for 'Product Development Capability' and 'Uniqueness'.
- A survey on non-life insurance brand images reveals Tokio Marine & Nichido as the top choice for reliability and peace of mind.
- Source: PR Times
- Date: March 28, 2026
Direct answer
A survey on non-life insurance brand images reveals Tokio Marine & Nichido as the top choice for reliability and peace of mind.
- Citation
- [Survey on Non-Life Insurance Company Brand Image] Tokio Marine & Nichido leads in 'Reliability and Peace of Mind' with nearly 30%, followed by Kenmin Kyosai and Mitsui Sumitomo Insurance. High percentages of 'None' reported for 'Product Development Capability' and 'Uniqueness'. (March 28, 2026), PR Times
- Source
- PR Times
- Date
- March 28, 2026
A survey on non-life insurance brand images reveals Tokio Marine & Nichido as the top choice for reliability and peace of mind.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 17:03
- 🔍 Collected: March 28, 2026 at 21:59 (4h 56m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 08:30 (418h 30m after Collected)
＜＜ TOPICS ＞＞
■ Tokio Marine & Nichido leads in 'Reliability and Peace of Mind' with nearly 30%, followed by Kenmin Kyosai and Mitsui Sumitomo Insurance at around 20% each.
■ For 'Product Development and Planning Capability,' Sony Assurance and Tokio Marine & Nichido each hold over 10%, with Sompo Japan at approximately 8%. Regarding 'Uniqueness,' Sony Assurance holds over 10%, Kenmin Kyosai about 8%, and Zurich Insurance about 6%. For both categories, a high percentage of respondents answered 'None'.
MyVoice Com, Inc. (Chiyoda-ku, Tokyo; Kazuhisa Takai, President) conducted its 20th internet survey on 'Non-Life Insurance Company Brand Image' from February 1 to February 7, 2026. We asked about various aspects of non-life insurance company images, including reliability, product development, uniqueness, and service quality. We are pleased to announce the results.
【Survey Subjects】 MyVoice Com survey monitors 【Survey Method】 Internet survey 【Survey Period】 February 1 – February 7, 2026 【Number of Respondents】 11,328 【Detailed Results】 https://myel.myvoice.jp/products/detail/33109 |
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◆ Non-Life Insurance Enrollment Status
Over 70% of respondents are enrolled in non-life insurance. When asked which companies they are insured with (multiple answers allowed), 'Tokio Marine & Nichido Fire Insurance' and 'Sompo Japan' each accounted for nearly 20%, while 'Kenmin Kyosai,' 'Mitsui Sumitomo Insurance,' and 'Aioi Nissay Dowa Insurance' accounted for 10-11%.
◆ Non-Life Insurance Companies with Reliability and Peace of Mind
Regarding companies perceived as reliable and providing peace of mind (multiple answers allowed), 'Tokio Marine & Nichido Fire Insurance' scored 27.1%, 'Kenmin Kyosai' 20.7%, and 'Mitsui Sumitomo Insurance' 18.7%.
Looking at the results by the company currently insured with, the rating is high at nearly 80% each for those insured with 'Kenmin Kyosai,' 'Kokumin Kyosai coop,' and 'Tokio Marine & Nichido Fire Insurance.'
FAQ
Which non-life insurance company achieved the highest score for reliability and peace of mind in the survey?
Tokio Marine & Nichido Fire Insurance led the category with a score of 27.1 percent in the survey.
What percentage of respondents in the survey reported being enrolled in non-life insurance?
The survey results show that over 70 percent of the respondents are enrolled in non-life insurance.
Which companies hold the highest percentages in product development and planning capability?
Sony Assurance and Tokio Marine & Nichido each hold over 10 percent, followed by Sompo Japan at approximately 8 percent.
Who conducted this survey and during what period was the data collected from respondents?
MyVoice Com, Inc. conducted this 20th internet brand image survey between February 1 and February 7, 2026.
How many people responded to this brand image survey regarding non-life insurance companies?
A total of 11,328 respondents participated in the internet survey conducted by MyVoice Com, Inc.