[Survey on Texture] Over 60% value texture when eating food/dishes. Preferred textures are "crispy, crunchy" (nearly 60%), "chewy, springy" (approx. 45%), and "crunchy, brittle" (approx. 36%).

<< TOPICS >>

Over 60% value texture when eating food/dishes. Preferred textures are "crispy, crunchy" (nearly 60%), "chewy, springy" (approx. 45%), and "crunchy, brittle" (approx. 36%).

When eating food/dishes with their favorite texture, people feel "increased satisfaction" and "happiness" (each over 40%), and "want to eat it again" (approx. 35%). Those who answered their favorite texture is "fluffy and melty" had a higher rate of feeling "happiness."

MyVoice Communications Co., Ltd. (Chiyoda-ku, Tokyo, President & CEO: Shintaro Shimizu) conducted an internet survey on "texture" from June 1 to 7, 2026.

The survey asked about preferred textures, importance of texture, and feelings experienced when eating foods with favorite textures. We are pleased to announce the results.

【Survey Target】 MyVoice Communications survey monitors

【Survey Method】 Internet survey (online research)

【Survey Period】 June 1-7, 2026 【Number of Respondents】 10,779

【Survey Results Details】 https://myel.myvoice.jp/products/detail/33507

◆ Importance of Texture

Over 60% of people value texture when eating food/dishes, combining those who "value it" and "somewhat value it." The proportion is high among men in their 70s and women in their 60s-70s, and low among men in their 10s-50s.

Those who do not value texture (total of "do not value it" and "not very much value it") account for 10%, with men in their 10s-30s each showing slightly higher rates of around 20% compared to other groups.

◆ Foods/Dishes Chosen by Valuing Texture

Foods and dishes often chosen by valuing texture (multiple responses) include "snacks, crackers/rice crackers, nuts," "breads," "noodles," "fried foods," and "rice dishes/rice bowls," each around 30%.

Among men, "noodles," "rice dishes/rice bowls," and "breads" were top. Among women, "snacks, crackers/rice crackers, nuts," "breads," "fried foods," "noodles," and "cookies/biscuits" were top.

◆ Favorite Textures

Regarding favorite textures (multiple responses), "crispy, crunchy" was the highest at 58.2%, followed by "chewy, springy" at 45.2%, and "crunchy, brittle" at 36.1%.

Many items showed higher proportions among women, with particularly large gender differences for "chewy, springy" and "fluffy and mealy." "Crispy, crunchy" was higher among women and younger age groups, while "crunchy, brittle" and "chewy, springy" tended to be higher among women in their 40s-50s. "Crisp, fresh" was slightly higher among those in their 70s.

*For more details, including the rest of the graphs, please see the [Survey Results Details].

◆ Feelings Experienced When Eating Food/Dishes with Favorite Texture

When asked about feelings experienced when eating food/dishes with their favorite texture (multiple responses), "increased satisfaction" and "happiness" were each over 40%, and "want to eat it again" was 34.8%.

For those who answered their favorite texture was "elastic/chewy" or "juicy," the rate of feeling "increased satisfaction" was high. For those who answered "elastic/chewy" or "crunchy/firm," the rate of feeling "satisfying to chew" was high.

For those who answered "fluffy and melty" or "smooth, creamy," "special/luxurious feeling" and "soothing, relaxing" were high. Also, for "fluffy and melty," the proportion of "happiness" was high.

*For more details, including the rest of the graphs, please see the [Survey Results Details].

<< Respondent Comments >>

☆ Favorite Products/Textures (Total 3,209 comments)

I love the crispy sound when eating the snack "Funwari Kinako Meijin." (Male, 28)

O'Zack. I prefer the crispier texture over regular potato chips. (Male, 39)

Specifically, I'm hooked on chewy pickles like tsubozuke. (Male, 47)

I often buy the fruit-flavored "Sawa" ice cream. I like the icy, crunchy texture. (Male, 56)

Shari-Moni Gummy. The combination of crunchy and chewy is fun. (Female, 16)

Mr. Donut's Pon de Ring. The chewy texture is irresistible. (Female, 35)

The unique fluffy texture of cheese steamed buns is delicious. (Female, 44)

I really like Bourbon's C'Boul's texture, which is crunchy yet the buttery flavor melts in your mouth. It's hard to find the right level of crunchiness, as too much crunch is also not good. (Female, 50)

<Survey Results Details>

Survey Results on Texture

https://myel.myvoice.jp/products/detail/33507

In addition to the questions above, we also asked about "thoughts on texture" and "experiences of disappointment with the texture of commercial products."

*Regarding the posting and citation of survey results

These are independent survey results conducted by MyVoice Communications, Inc. via internet survey (online research).

When posting or citing the survey results, please be sure to indicate "Survey by MyVoice Communications" or "Survey by MyVoice Communications, Inc."

<Inquiries>

For inquiries regarding the survey results, please contact the following email address:

myel@myvoice.co.jp (MyEL Staff)

<Related Information>

You can also view introductions to the survey database "MyEL," which allows browsing of MyVoice Communications' independent survey results, and the AI analysis tool for survey data "CotoEL," as well as survey results, on note. Please take a look.

note Posting Page

<Company Profile>

MyVoice Communications Co., Ltd.

【Representative】 President & CEO Shintaro Shimizu

【Established】 July 1999

【Capital】 161.83 million yen (including capital reserve)

【Business】 Internet surveys, offline surveys, text mining, survey database, AI analysis services

【Location】 Sakae Building 5F, 3-17-11 Kanda-Nishikicho, Chiyoda-ku, Tokyo

【Corporate HP】 https://www.myvoice.co.jp/

MyVoice Communications is a research company in the ITOCHU Group that primarily provides internet survey services.

★ We are recruiting "survey monitors" to participate in surveys. Please see here for details.