Convenience Store Sweets Survey: Over Half of Buyers Purchase Monthly, Around 10% Weekly; Ideal Price Range Peaks at JPY 250–300 per Item
Key facts
- Convenience Store Sweets Survey: Over Half of Buyers Purchase Monthly, Around 10% Weekly; Ideal Price Range Peaks at JPY 250–300 per Item
- A 2026 survey by MyVoice.com on convenience store sweets reveals that over half of buyers purchase at least once a month, with 10% buying weekly. The ideal price range centers on JPY 250–300 per item, and Lawson leads in brand preference with 36.5%.
- Source: PR Times
- Date: June 17, 2026
Direct answer
A 2026 survey by MyVoice.com on convenience store sweets reveals that over half of buyers purchase at least once a month, with 10% buying weekly. The ideal price range centers on JPY 250–300 per item, and Lawson leads in brand preference with 36.5%.
- Citation
- Convenience Store Sweets Survey: Over Half of Buyers Purchase Monthly, Around 10% Weekly; Ideal Price Range Peaks at JPY 250–300 per Item (June 17, 2026), PR Times
- Source
- PR Times
- Date
- June 17, 2026
A 2026 survey by MyVoice.com on convenience store sweets reveals that over half of buyers purchase at least once a month, with 10% buying weekly. The ideal price range centers on JPY 250–300 per item, and Lawson leads in brand preference with 36.5%.
📋 Article Processing Timeline
- 📰 Published: June 17, 2026 at 00:10
- 🔍 Collected: June 16, 2026 at 15:21
- 🤖 AI Analyzed: June 16, 2026 at 16:15 (53 min after Collected)
<< TOPICS >>
■ Among convenience store sweets buyers, over half purchase at least once a month, and around 10% purchase weekly. The ideal price range for sweets centers on JPY 250–300 per item.
■ Among convenience store sweets buyers, nearly 40% prefer Lawson's sweets, over 30% prefer Seven-Eleven, and nearly 20% prefer FamilyMart.
MyVoice.com Co., Ltd. (Chiyoda-ku, Tokyo; President and CEO: Shintaro Shimizu) conducted its 13th internet survey on 'convenience store sweets' from May 1 to May 7, 2026.
This survey defines convenience store sweets as chilled desserts available in refrigerated sections of convenience stores. Room-temperature snacks, ice cream, and frozen desserts are excluded. The results are as follows.
【Survey Target】 MyVoice.com's survey panelists
【Method】 Internet survey (online research)
【Period】 May 1–7, 2026 【Respondents】 11,001
【Detailed Results】 https://myel.myvoice.jp/products/detail/33410
◆ Purchase Frequency of Convenience Store Sweets
Slightly over half of respondents purchase convenience store sweets. Among these buyers, over half purchase at least once a month, and around 10% purchase weekly.
◆ Purchase Occasions and Priorities
We asked buyers about their purchase occasions and decision factors.
Purchase occasions (multiple responses allowed): 'when craving something sweet' (66.7%), 'as a dessert after meals' (27.9%), 'when seeing appealing items at the store' (26.5%).
Key purchase factors (multiple responses allowed): 'taste' (75.5%), 'price' (55.7%), 'portion size' (24.9%). Among weekly buyers, fewer prioritize price compared to other groups.
◆ Ideal Maximum Spending per Purchase
The ideal maximum amount buyers are willing to spend per sweet item centers on JPY 250–300.
Over 40% are willing to spend JPY 300 or more, particularly among women in their 30s and 70s. In contrast, men in their 30s show lower willingness.
◆ Reasons for Purchasing Convenience Store Sweets
Main reasons for purchase (multiple responses allowed): 'available anytime' (41.8%), 'delicious or looks delicious' (40.1%), 'convenient location or easy access' (28.5%).
'Delicious or looks delicious' is especially high among women aged 10–30, reaching mid-50% range. 'Easy to buy in small quantities' is more common among older age groups, particularly women in their 60s and 70s. 'Affordable pricing' is also higher among older demographics.
◆ Preferred Convenience Store for Sweets
When asked which store's sweets they prefer most (multiple responses allowed), 36.5% chose Lawson, 32.5% chose Seven-Eleven, and 17.1% chose FamilyMart.
FamilyMart shows higher preference among those in their 10s and 20s. In the Kanto region, Seven-Eleven ranks first; in Hokkaido, Seicomart is notably popular.
※ For additional charts and details, please visit the 'Detailed Results' page.
<< Respondent Comments >>
☆ Favorite Convenience Store Sweets (2,225 responses)
Seven-Eleven's matcha parfait-like dessert—can't recall the name, but the balanced bitterness of matcha enhances the sweetness of the cream, creating a rich flavor. (Male, 37)
Daily Yamazaki's shortcake is the most delicious. (Male, 37)
Lawson's roll cake—classic, but the cream is delicious. The campaign-based larger sizes are also appealing. (Male, 46)
FamilyMart's crepes—easy to eat without getting hands dirty. (Female, 22)
I love dorayaki—some with both red bean and cream, others cream-only. They feel more Western-style than traditional, so I enjoy them as a cake substitute. (Female, 43)
Lawson's spoonable roll cake—fresh cream tastes great. (Female, 67)
<< Detailed Results >>
Survey Results on Convenience Store Sweets
https://myel.myvoice.jp/products/detail/33410
Additional questions included 'items purchased at convenience stores'.
※ Regarding Publication and Citation
This is an independent survey conducted by MyVoice.com Co., Ltd. via internet research. When publishing or citing these results, please credit 'MyVoice.com survey' or 'survey by MyVoice.com Co., Ltd.'
<< Contact >>
For inquiries about the survey results, please contact:
myel@myvoice.co.jp (MyEL Team)
<< Related Information >>
MyVoice.com's independent survey results, accessible via the 'MyEL' questionnaire database, and AI analysis tools like 'CotoEL', are also available on note. Please visit.
note Publication Page
<< Company Overview >>
MyVoice.com Co., Ltd.
【Representative】 President and CEO Shintaro Shimizu
【Founded】 July 1999
【Capital】 JPY 161.83 million (including capital reserves)
【Business】 Internet and offline surveys, text mining, questionnaire databases, AI analysis services
【Headquarters】 5F, Sakuraba Building, 3-17-11 Kanda-Nishikicho, Chiyoda-ku, Tokyo
【Website】 https://www.myvoice.co.jp/
MyVoice.com is a research company under the Itochu Group, primarily providing internet-based survey services.
★ We are recruiting 'survey panelists' to participate in research. For details, please visit the website.
■ Among convenience store sweets buyers, over half purchase at least once a month, and around 10% purchase weekly. The ideal price range for sweets centers on JPY 250–300 per item.
■ Among convenience store sweets buyers, nearly 40% prefer Lawson's sweets, over 30% prefer Seven-Eleven, and nearly 20% prefer FamilyMart.
MyVoice.com Co., Ltd. (Chiyoda-ku, Tokyo; President and CEO: Shintaro Shimizu) conducted its 13th internet survey on 'convenience store sweets' from May 1 to May 7, 2026.
This survey defines convenience store sweets as chilled desserts available in refrigerated sections of convenience stores. Room-temperature snacks, ice cream, and frozen desserts are excluded. The results are as follows.
【Survey Target】 MyVoice.com's survey panelists
【Method】 Internet survey (online research)
【Period】 May 1–7, 2026 【Respondents】 11,001
【Detailed Results】 https://myel.myvoice.jp/products/detail/33410
◆ Purchase Frequency of Convenience Store Sweets
Slightly over half of respondents purchase convenience store sweets. Among these buyers, over half purchase at least once a month, and around 10% purchase weekly.
◆ Purchase Occasions and Priorities
We asked buyers about their purchase occasions and decision factors.
Purchase occasions (multiple responses allowed): 'when craving something sweet' (66.7%), 'as a dessert after meals' (27.9%), 'when seeing appealing items at the store' (26.5%).
Key purchase factors (multiple responses allowed): 'taste' (75.5%), 'price' (55.7%), 'portion size' (24.9%). Among weekly buyers, fewer prioritize price compared to other groups.
◆ Ideal Maximum Spending per Purchase
The ideal maximum amount buyers are willing to spend per sweet item centers on JPY 250–300.
Over 40% are willing to spend JPY 300 or more, particularly among women in their 30s and 70s. In contrast, men in their 30s show lower willingness.
◆ Reasons for Purchasing Convenience Store Sweets
Main reasons for purchase (multiple responses allowed): 'available anytime' (41.8%), 'delicious or looks delicious' (40.1%), 'convenient location or easy access' (28.5%).
'Delicious or looks delicious' is especially high among women aged 10–30, reaching mid-50% range. 'Easy to buy in small quantities' is more common among older age groups, particularly women in their 60s and 70s. 'Affordable pricing' is also higher among older demographics.
◆ Preferred Convenience Store for Sweets
When asked which store's sweets they prefer most (multiple responses allowed), 36.5% chose Lawson, 32.5% chose Seven-Eleven, and 17.1% chose FamilyMart.
FamilyMart shows higher preference among those in their 10s and 20s. In the Kanto region, Seven-Eleven ranks first; in Hokkaido, Seicomart is notably popular.
※ For additional charts and details, please visit the 'Detailed Results' page.
<< Respondent Comments >>
☆ Favorite Convenience Store Sweets (2,225 responses)
Seven-Eleven's matcha parfait-like dessert—can't recall the name, but the balanced bitterness of matcha enhances the sweetness of the cream, creating a rich flavor. (Male, 37)
Daily Yamazaki's shortcake is the most delicious. (Male, 37)
Lawson's roll cake—classic, but the cream is delicious. The campaign-based larger sizes are also appealing. (Male, 46)
FamilyMart's crepes—easy to eat without getting hands dirty. (Female, 22)
I love dorayaki—some with both red bean and cream, others cream-only. They feel more Western-style than traditional, so I enjoy them as a cake substitute. (Female, 43)
Lawson's spoonable roll cake—fresh cream tastes great. (Female, 67)
<< Detailed Results >>
Survey Results on Convenience Store Sweets
https://myel.myvoice.jp/products/detail/33410
Additional questions included 'items purchased at convenience stores'.
※ Regarding Publication and Citation
This is an independent survey conducted by MyVoice.com Co., Ltd. via internet research. When publishing or citing these results, please credit 'MyVoice.com survey' or 'survey by MyVoice.com Co., Ltd.'
<< Contact >>
For inquiries about the survey results, please contact:
myel@myvoice.co.jp (MyEL Team)
<< Related Information >>
MyVoice.com's independent survey results, accessible via the 'MyEL' questionnaire database, and AI analysis tools like 'CotoEL', are also available on note. Please visit.
note Publication Page
<< Company Overview >>
MyVoice.com Co., Ltd.
【Representative】 President and CEO Shintaro Shimizu
【Founded】 July 1999
【Capital】 JPY 161.83 million (including capital reserves)
【Business】 Internet and offline surveys, text mining, questionnaire databases, AI analysis services
【Headquarters】 5F, Sakuraba Building, 3-17-11 Kanda-Nishikicho, Chiyoda-ku, Tokyo
【Website】 https://www.myvoice.co.jp/
MyVoice.com is a research company under the Itochu Group, primarily providing internet-based survey services.
★ We are recruiting 'survey panelists' to participate in research. For details, please visit the website.
FAQ
How often do people buy convenience store sweets?
About 50% buy at least once a month, and around 10% weekly.
Which convenience store has the most popular sweets?
Lawson leads with 36.5%, followed by Seven-Eleven at 32.5%.
What is the ideal price for a convenience store sweet?
The ideal range is JPY 250–300 per item, the most common bracket.