Survey on Vinegar Consumption: Over 40% Have Tried Drinking Vinegar; 54% of Those Interested Expect 'Fatigue Recovery,' About 45% 'Health Maintenance,' Over 30% 'Improved Blood Circulation'

<< TOPICS >>

Over 40% of respondents have experience drinking vinegar. In the past year, nearly half of vinegar drinkers consumed 'apple vinegar,' while over 20% drank 'black vinegar.'

Among those interested in drinking vinegar, 54% expect 'fatigue recovery,' about 45% 'health maintenance,' and over 30% 'improved blood circulation.'

MyVoiceCom Co., Ltd. (Chiyoda-ku, Tokyo; President & CEO: Shintaro Shimizu) conducted its 8th internet survey on 'vinegar (for drinking)' from May 1 to 7, 2026.

The survey asked about vinegar consumption habits, intentions, and expected benefits. The results are now being announced.

【Survey Target】 MyVoiceCom's survey panel members

【Survey Method】 Internet survey (online research)

【Survey Period】 May 1–7, 2026　【Number of Respondents】 10,947

【Detailed Results】 https://myel.myvoice.jp/products/detail/33403

◆ Experience with Drinking Vinegar

Combined, those who 'currently drink' or 'have previously drunk' vinegar account for over 40%. Among women aged 50–70, this figure reaches the mid-50% range.

Among men aged 30–50, the proportion who 'have never drunk vinegar' is in the mid-60% range, notably high.

◆ Types of Vinegar Consumed in the Past Year

Among vinegar drinkers, the types consumed in the past year (multiple responses allowed) were 'apple vinegar' at 48.7% and 'black vinegar' at 22.2%.

Among those who mainly drink ready-to-drink straight packs, 'black vinegar' is more common. Among those who prefer diluted types, 'Korean-style drinking vinegar' is more prevalent compared to other groups.

* For additional graphs and details, please visit the 【Detailed Results】 page.

◆ Factors Considered When Choosing Vinegar

When asked about factors considered when choosing vinegar in the past year (multiple responses allowed), 'taste' ranked highest at 64.9%, followed by 'ease of drinking' at 45.3%, and 'price' at 33.6%.

'Taste' is particularly important for women aged 30–50, 'ease of drinking' for women aged 50–70, and 'ingredients' and 'diluted vs. ready-to-drink' formats are more emphasized by women aged 60–70.

◆ Intentions to Drink Vinegar

The proportion of respondents who answered 'would like to drink vinegar in the future' was 28.3%. Among current vinegar drinkers, over 90% expressed continued interest.

Those who answered 'would not like to' accounted for 37.3%, and 'not sure' for 34.5%.

◆ Expected Benefits of Drinking Vinegar

Among those interested in drinking vinegar, the expected benefits (multiple responses allowed) were 'fatigue recovery' at 54.0%, 'health maintenance' at 45.1%, and 'improved blood circulation' at 32.9%.

'Lowering blood pressure' was particularly high among men aged 50–70 and women aged 60, showing a significant gap compared to younger generations.

'Dieting and weight management' was more common among women aged 30–40, and 'skin health' among women aged 10–50.

'Appetite stimulation' and 'relief or prevention of indigestion and stomach discomfort' were higher among men aged 30–40.

* For additional graphs and details, please visit the 【Detailed Results】 page.

<< Respondent Comments >>

☆ Reasons for wanting or not wanting to drink vinegar (5,112 total responses)

Would like to drink

Because it's good for health and has beneficial antioxidant properties. (Male, 29)

Would like to drink

I just feel that the sourness is good for the body. (Male, 53)

Would like to drink

I want to slow down blood sugar spikes and avoid storing fat after eating greasy meals. (Female, 48)

Would not like to drink

I already consume vinegar through cooking. I avoid sweet drinks for health reasons, and drinking plain vinegar without sweetness is unpleasant. (Female, 36)

Would not like to drink

Unlike water or tea, I don't associate vinegar with 'drinking,' so I feel resistant. (Female, 18)

Would not like to drink

I want to, but I don't feel visible effects, so I don't drink it. (Male, 43)

< Detailed Results >

Survey Results on Vinegar (for Drinking)

https://myel.myvoice.jp/products/detail/33403

In addition to the above questions, the survey also asked about 'frequency of consumption,' 'type consumed,' and 'how it is consumed.'

* Regarding Publication and Citation of Survey Results

These are independent survey results conducted by MyVoiceCom Co., Ltd. via internet research.

When publishing or citing these results, please clearly state 'Survey by MyVoiceCom' or 'MyVoiceCom Co., Ltd. survey.'

< Inquiries >

For inquiries regarding the survey results, please contact:

myel@myvoice.co.jp (MyEL Team)

< Related Information >

Survey results and introductions to MyVoiceCom's independent research, including the 'MyEL' questionnaire database and the AI analysis tool 'CotoEL,' are also available on note. Please take a look.

note Publication Page

< Company Overview >

MyVoiceCom Co., Ltd.

【Representative】 President & Director: Shintaro Shimizu

【Founded】 July 1999

【Capital】 ¥161.83 million (including capital reserves)

【Business】 Internet surveys, offline surveys, text mining, questionnaire databases, AI analysis services

【Headquarters】 5F, Sakuraba Building, 3-17-11 Kanda-Nishikicho, Chiyoda-ku, Tokyo

【Corporate Website】 https://www.myvoice.co.jp/

MyVoiceCom is a research company within the Itochu Group, primarily providing internet survey services.

★ We are recruiting 'survey panel members' to participate in research. For details, please visit the link.