Study Report: Consumption Habits of Snack Foods: Over Half Eat Weekly, 30% Manage Intake
Key facts
- Study Report: Consumption Habits of Snack Foods: Over Half Eat Weekly, 30% Manage Intake
- The 8th snack food survey by MyVoice Com Inc. analyzed weekly consumption rates, flavor preferences, and health-conscious consumer behaviors.
- Source: PR Times
- Date: May 30, 2026
Direct answer
The 8th snack food survey by MyVoice Com Inc. analyzed weekly consumption rates, flavor preferences, and health-conscious consumer behaviors.
- Citation
- Study Report: Consumption Habits of Snack Foods: Over Half Eat Weekly, 30% Manage Intake (May 30, 2026), PR Times
- Source
- PR Times
- Date
- May 30, 2026
The 8th snack food survey by MyVoice Com Inc. analyzed weekly consumption rates, flavor preferences, and health-conscious consumer behaviors.
📋 Article Processing Timeline
- 📰 Published: May 30, 2026 at 00:10
- 🔍 Collected: May 29, 2026 at 15:18
- 🤖 AI Analyzed: May 29, 2026 at 15:18 (0 min after Collected)
## TOPICS
- More than half of the respondents eat snack foods at least once a week. The favorite flavors among snack consumers are 'Light Salt' (over 50%), 'Salt' (approx. 45%), and 'Consomme', 'Nori-Salt', and 'Cheese' (all in the 30% range).
- Regarding emotions and behaviors when snacking, over 30% of consumers report 'adjusting quantity or frequency to avoid overeating', 'eating for a change of pace or stress relief', or 'regretting not being able to stop once starting'.
MyVoice Com Inc. (Chiyoda-ku, Tokyo; President: Shintaro Shimizu) conducted its 8th internet survey on snack foods from May 1 to May 7, 2026.
The survey covered snack consumption frequency, flavor preferences, and feelings or behaviors when eating.
[Survey Target] MyVoice Com survey monitor
[Survey Method] Internet research
[Survey Period] May 1 – May 7, 2026
[Number of Respondents] 10,974
### Snack Consumption Frequency
Over 50% of people eat snacks at least once a week. The proportion is slightly higher among men than women, but it tends to be lower among young men.
### Preferred Flavors
Favorite flavors (multiple answers allowed) are 'Light Salt' (53.9%), 'Salt' (44.8%), and 'Consomme', 'Nori-Salt', and 'Cheese' (all in the 30% range).
'Salt' flavor is popular among those in their 10s to 40s (nearly 60% each), but lower among those in their 60s to 70s. Conversely, 'Light Salt' is higher among those in their 70s and lower among those in their 10s and 20s.
'Consomme' and 'Sour Cream & Onion' are popular among those in their 30s to 50s, while 'Corn Potage' and 'Pizza' are higher among those in their 30s and 40s.
### Selection Criteria and Occasions
Respondents were asked about their selection criteria and snack occasions.
Selection criteria (multiple answers allowed) include 'Price' (51.5%), 'Flavor type such as salt or cheese' and 'Texture' (around 40% each), and 'Easy-to-eat shape/size' (20.6%).
Occasions (multiple answers allowed) include 'As a snack' (68.4%), 'When at home' and 'With alcohol' (each in the 30% range), and 'When a little hungry' and 'When alone' (each in the 20% range).
### Feelings and Behaviors When Snacking
When asked about feelings and behaviors (multiple answers allowed), 'Adjusting quantity or frequency to avoid overeating', 'Eating for a change of pace or stress relief', and 'Regretting not being able to stop once starting' were each selected by over 30%.
Among the younger generation, 'Feeling happy or satisfied' and 'Eating as a reward' are high, with 'Feeling happy or satisfied' being the number one reason for those in their 10s and 20s.
'Eating for a change of pace or stress relief' is the most common reason for women in their 30s and 40s.
'Regretting not being able to stop once starting' is high among women in their 40s to 60s, while 'Eating while thinking it's not good for health' is higher among women in their 40s to 50s.
- More than half of the respondents eat snack foods at least once a week. The favorite flavors among snack consumers are 'Light Salt' (over 50%), 'Salt' (approx. 45%), and 'Consomme', 'Nori-Salt', and 'Cheese' (all in the 30% range).
- Regarding emotions and behaviors when snacking, over 30% of consumers report 'adjusting quantity or frequency to avoid overeating', 'eating for a change of pace or stress relief', or 'regretting not being able to stop once starting'.
MyVoice Com Inc. (Chiyoda-ku, Tokyo; President: Shintaro Shimizu) conducted its 8th internet survey on snack foods from May 1 to May 7, 2026.
The survey covered snack consumption frequency, flavor preferences, and feelings or behaviors when eating.
[Survey Target] MyVoice Com survey monitor
[Survey Method] Internet research
[Survey Period] May 1 – May 7, 2026
[Number of Respondents] 10,974
### Snack Consumption Frequency
Over 50% of people eat snacks at least once a week. The proportion is slightly higher among men than women, but it tends to be lower among young men.
### Preferred Flavors
Favorite flavors (multiple answers allowed) are 'Light Salt' (53.9%), 'Salt' (44.8%), and 'Consomme', 'Nori-Salt', and 'Cheese' (all in the 30% range).
'Salt' flavor is popular among those in their 10s to 40s (nearly 60% each), but lower among those in their 60s to 70s. Conversely, 'Light Salt' is higher among those in their 70s and lower among those in their 10s and 20s.
'Consomme' and 'Sour Cream & Onion' are popular among those in their 30s to 50s, while 'Corn Potage' and 'Pizza' are higher among those in their 30s and 40s.
### Selection Criteria and Occasions
Respondents were asked about their selection criteria and snack occasions.
Selection criteria (multiple answers allowed) include 'Price' (51.5%), 'Flavor type such as salt or cheese' and 'Texture' (around 40% each), and 'Easy-to-eat shape/size' (20.6%).
Occasions (multiple answers allowed) include 'As a snack' (68.4%), 'When at home' and 'With alcohol' (each in the 30% range), and 'When a little hungry' and 'When alone' (each in the 20% range).
### Feelings and Behaviors When Snacking
When asked about feelings and behaviors (multiple answers allowed), 'Adjusting quantity or frequency to avoid overeating', 'Eating for a change of pace or stress relief', and 'Regretting not being able to stop once starting' were each selected by over 30%.
Among the younger generation, 'Feeling happy or satisfied' and 'Eating as a reward' are high, with 'Feeling happy or satisfied' being the number one reason for those in their 10s and 20s.
'Eating for a change of pace or stress relief' is the most common reason for women in their 30s and 40s.
'Regretting not being able to stop once starting' is high among women in their 40s to 60s, while 'Eating while thinking it's not good for health' is higher among women in their 40s to 50s.
FAQ
What is the percentage of people who eat snacks more than once a week?
According to the survey, over 50% of people eat snacks more than once a week.
What flavors do people who eat snacks prefer?
The most preferred flavor is 'light salt' at 53.9%, followed by 'salt' at 44.8%, and 'consomme', 'seaweed salt', and 'cheese' in the 30% range.
What are the characteristics of behavior when eating snacks?
Over 30% of snack eaters adjust the amount or frequency to avoid overeating, eat for mood change or stress relief, and sometimes regret not being able to stop once they start.
What are the most important factors when choosing snacks?
Price is the most important factor at 51.5%, followed by the variety of flavors like salt and cheese, and texture, which are around 40%.
What is the most common occasion for eating snacks?
The most common occasion is as a 'snack' at 68.4%.