Survey Report: Usage and Purchase Drivers for Tea-Based Beverages (13th Annual Study)
MyVoice Com has released the findings of its 13th annual study on tea-based beverages, revealing that over 80% of consumers prioritize convenience and price when making purchases.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 00:10
- 🔍 Collected: May 26, 2026 at 15:31
- 🤖 AI Analyzed: May 27, 2026 at 05:41 (14h 9m after Collected)
## Survey Findings on PET Bottled Tea Beverages
MyVoice Com, Inc. conducted its 13th online survey regarding "Tea-Based Beverages" from April 1 to April 7, 2026. The study gathered feedback from 11,047 monitors regarding consumption habits and key factors influencing the purchase of PET bottled tea (excluding black tea).
### Key Findings
#### Preferred Daily Beverages
In terms of daily non-alcoholic beverage consumption, "coffee" ranked highest at 74.6%, followed by "green tea" at 62.3%. "Milk" and "barley tea" followed, each at around 30%. Green tea consumption has shown a gradual decline since the 2012 survey.
#### Frequency of Tea Beverage Consumption (Excluding Black Tea)
More than 80% of respondents drink PET bottled tea beverages (excluding black tea), with nearly 40% drinking them at least once a week. Consumption frequency is particularly high among consumers of brands like "Suntory Oolong Tea" and "Tokucha."
#### Key Purchase Drivers
"Ease of drinking" and "price" are the most significant factors, each cited by nearly 50% of consumers. Other factors include "volume," "taste strength," and "perceived umami." Consumers selecting barley tea place a higher emphasis on "volume," while those choosing brands like "Tokucha" or "Goma Mugicha" are driven by health benefits.
#### Consumption Occasions
"When thirsty" was the most common occasion for consumption at 41.7%, followed by "lunch" (37.0%) and "during work, study, or housework."
MyVoice Com, Inc. conducted its 13th online survey regarding "Tea-Based Beverages" from April 1 to April 7, 2026. The study gathered feedback from 11,047 monitors regarding consumption habits and key factors influencing the purchase of PET bottled tea (excluding black tea).
### Key Findings
#### Preferred Daily Beverages
In terms of daily non-alcoholic beverage consumption, "coffee" ranked highest at 74.6%, followed by "green tea" at 62.3%. "Milk" and "barley tea" followed, each at around 30%. Green tea consumption has shown a gradual decline since the 2012 survey.
#### Frequency of Tea Beverage Consumption (Excluding Black Tea)
More than 80% of respondents drink PET bottled tea beverages (excluding black tea), with nearly 40% drinking them at least once a week. Consumption frequency is particularly high among consumers of brands like "Suntory Oolong Tea" and "Tokucha."
#### Key Purchase Drivers
"Ease of drinking" and "price" are the most significant factors, each cited by nearly 50% of consumers. Other factors include "volume," "taste strength," and "perceived umami." Consumers selecting barley tea place a higher emphasis on "volume," while those choosing brands like "Tokucha" or "Goma Mugicha" are driven by health benefits.
#### Consumption Occasions
"When thirsty" was the most common occasion for consumption at 41.7%, followed by "lunch" (37.0%) and "during work, study, or housework."
FAQ
How many times has this tea beverage survey been conducted?
This is the 13th survey of its kind.
How were the respondents selected?
They were selected from MyVoice Com's survey monitor panel.
How can this data be utilized?
It can be used as foundational data for product planning and marketing strategy development by beverage manufacturers.