Survey on Salt/Sodium: Nearly 70% Associate Salt with High Blood Pressure, Almost 60% are Mindful of Intake

<< TOPICS >> ■The top image of salt/sodium is "leads to high blood pressure" at nearly 70%. "Bad for health," "good for heatstroke prevention," and "suitable for food preservation" follow at around 30% each. ■Almost 60% of people are careful about their salt/sodium intake and frequency. The top precautions are "not consuming too many high-salt foods/dishes" at nearly 50%, and "trying to eat lightly flavored food" at 30%.

MyVoiceCom Co., Ltd. (Chiyoda-ku, Tokyo; President: Shintaro Shimizu) conducted its 6th internet survey on 'Salt and Sodium' from April 1st to 7th, 2026. We asked about images of salt, precautions taken, and usage of reduced-sodium products. We are pleased to announce the survey results.

[Survey Target] MyVoiceCom's survey panelists [Survey Method] Internet survey (Net research) [Survey Period] April 1-7, 2026 [Number of Respondents] 11,011 [Detailed Survey Results] https://myel.myvoice.jp/products/detail/33303

◆Image of Salt/Sodium When asked about the image of salt/sodium (multiple answers), "leads to high blood pressure" was the most common at 69.3%. "Bad for health," "good for heatstroke prevention," and "suitable for food preservation" followed at around 30% each.

◆Degree of Carefulness About Salt/Sodium Intake Nearly 60% of respondents are careful about their salt/sodium intake, combining "very careful" and "somewhat careful." The proportion is higher among men in their 70s and women in their 60s and 70s.

◆Precautions Regarding Salt/Sodium Intake Precautions taken for salt intake (multiple answers) include "not consuming too many high-salt foods/dishes" at 46.5%, "trying to eat lightly flavored food" at 30.2%, and "avoiding or limiting use of condiments" and "choosing low-sodium products" in the 20% range.

◆Types of Salt Used at Home Types of salt used at home (multiple answers) are "table salt" at 58.8%, "natural/sea salt" at 41.2%, and "cooking salt" at 30.7%.

◆Purchased and Used Low-Sodium Products Over 50% of respondents currently purchase and use low-sodium products. The most purchased items (multiple answers) are "soy sauce" at 36.4%, "miso" at 22.2%, "salt" at 11.9%, and "pickles/umeboshi" and "dashi/mentsuyu" at just under 10% each.

<< Respondent Comments >> ☆Precautions for salt intake and salt choices (4,107 total comments) I use different salts depending on the dish. For example, moshio for sashimi, 'Wajima no Kaien' for boiled eggs, and rock salt for meat. (Male, 24) I consume more in the summer but try to cut back in the winter. (Male, 41)