Survey on Salt/Sodium: Nearly 70% Associate Salt with High Blood Pressure, Almost 60% are Mindful of Intake
A survey by MyVoiceCom Co., Ltd. reveals that nearly 70% of Japanese consumers associate salt with high blood pressure, and almost 60% consciously manage their intake. These findings indicate a strong market demand for low-sodium products, particularly in categories like soy sauce and miso. This data provides crucial insights for Taiwanese food manufacturers in developing product and marketing strategies, as similar health-conscious trends are prevalent in the Taiwanese market.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 00:10
- 🔍 Collected: May 18, 2026 at 15:31
- 🤖 AI Analyzed: May 18, 2026 at 16:33 (1h 1m after Collected)
<< TOPICS >>
■The top image of salt/sodium is "leads to high blood pressure" at nearly 70%. "Bad for health," "good for heatstroke prevention," and "suitable for food preservation" follow at around 30% each.
■Almost 60% of people are careful about their salt/sodium intake and frequency. The top precautions are "not consuming too many high-salt foods/dishes" at nearly 50%, and "trying to eat lightly flavored food" at 30%.
MyVoiceCom Co., Ltd. (Chiyoda-ku, Tokyo; President: Shintaro Shimizu) conducted its 6th internet survey on 'Salt and Sodium' from April 1st to 7th, 2026.
We asked about images of salt, precautions taken, and usage of reduced-sodium products. We are pleased to announce the survey results.
[Survey Target] MyVoiceCom's survey panelists
[Survey Method] Internet survey (Net research)
[Survey Period] April 1-7, 2026 [Number of Respondents] 11,011
[Detailed Survey Results] https://myel.myvoice.jp/products/detail/33303
◆Image of Salt/Sodium
When asked about the image of salt/sodium (multiple answers), "leads to high blood pressure" was the most common at 69.3%. "Bad for health," "good for heatstroke prevention," and "suitable for food preservation" followed at around 30% each.
◆Degree of Carefulness About Salt/Sodium Intake
Nearly 60% of respondents are careful about their salt/sodium intake, combining "very careful" and "somewhat careful." The proportion is higher among men in their 70s and women in their 60s and 70s.
◆Precautions Regarding Salt/Sodium Intake
Precautions taken for salt intake (multiple answers) include "not consuming too many high-salt foods/dishes" at 46.5%, "trying to eat lightly flavored food" at 30.2%, and "avoiding or limiting use of condiments" and "choosing low-sodium products" in the 20% range.
◆Types of Salt Used at Home
Types of salt used at home (multiple answers) are "table salt" at 58.8%, "natural/sea salt" at 41.2%, and "cooking salt" at 30.7%.
◆Purchased and Used Low-Sodium Products
Over 50% of respondents currently purchase and use low-sodium products. The most purchased items (multiple answers) are "soy sauce" at 36.4%, "miso" at 22.2%, "salt" at 11.9%, and "pickles/umeboshi" and "dashi/mentsuyu" at just under 10% each.
<< Respondent Comments >>
☆Precautions for salt intake and salt choices (4,107 total comments)
I use different salts depending on the dish. For example, moshio for sashimi, 'Wajima no Kaien' for boiled eggs, and rock salt for meat. (Male, 24)
I consume more in the summer but try to cut back in the winter. (Male, 41)
■The top image of salt/sodium is "leads to high blood pressure" at nearly 70%. "Bad for health," "good for heatstroke prevention," and "suitable for food preservation" follow at around 30% each.
■Almost 60% of people are careful about their salt/sodium intake and frequency. The top precautions are "not consuming too many high-salt foods/dishes" at nearly 50%, and "trying to eat lightly flavored food" at 30%.
MyVoiceCom Co., Ltd. (Chiyoda-ku, Tokyo; President: Shintaro Shimizu) conducted its 6th internet survey on 'Salt and Sodium' from April 1st to 7th, 2026.
We asked about images of salt, precautions taken, and usage of reduced-sodium products. We are pleased to announce the survey results.
[Survey Target] MyVoiceCom's survey panelists
[Survey Method] Internet survey (Net research)
[Survey Period] April 1-7, 2026 [Number of Respondents] 11,011
[Detailed Survey Results] https://myel.myvoice.jp/products/detail/33303
◆Image of Salt/Sodium
When asked about the image of salt/sodium (multiple answers), "leads to high blood pressure" was the most common at 69.3%. "Bad for health," "good for heatstroke prevention," and "suitable for food preservation" followed at around 30% each.
◆Degree of Carefulness About Salt/Sodium Intake
Nearly 60% of respondents are careful about their salt/sodium intake, combining "very careful" and "somewhat careful." The proportion is higher among men in their 70s and women in their 60s and 70s.
◆Precautions Regarding Salt/Sodium Intake
Precautions taken for salt intake (multiple answers) include "not consuming too many high-salt foods/dishes" at 46.5%, "trying to eat lightly flavored food" at 30.2%, and "avoiding or limiting use of condiments" and "choosing low-sodium products" in the 20% range.
◆Types of Salt Used at Home
Types of salt used at home (multiple answers) are "table salt" at 58.8%, "natural/sea salt" at 41.2%, and "cooking salt" at 30.7%.
◆Purchased and Used Low-Sodium Products
Over 50% of respondents currently purchase and use low-sodium products. The most purchased items (multiple answers) are "soy sauce" at 36.4%, "miso" at 22.2%, "salt" at 11.9%, and "pickles/umeboshi" and "dashi/mentsuyu" at just under 10% each.
<< Respondent Comments >>
☆Precautions for salt intake and salt choices (4,107 total comments)
I use different salts depending on the dish. For example, moshio for sashimi, 'Wajima no Kaien' for boiled eggs, and rock salt for meat. (Male, 24)
I consume more in the summer but try to cut back in the winter. (Male, 41)