【Survey on Rice Flour and Rice Flour Products】Nearly 50% of people ate rice flour foods, dishes, or sweets in the past year. Reasons for eating: over 40% said "delicious," over 20% each said "seems good for the body" and "like rice," and nearly 20% said "good texture."
According to a MyVoiceCom survey, nearly 50% of people consumed rice flour products in the past year, with "delicious" being the top reason. Approximately 54% intend to eat them in the future, with a higher propensity among young women and those with prior experience. "More accustomed to wheat flour" was the reason for not using it for about 30%.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 00:10
- 🔍 Collected: May 11, 2026 at 15:31
- 🤖 AI Analyzed: May 11, 2026 at 20:45 (5h 13m after Collected)
MyVoiceCom Co., Ltd. (Chiyoda-ku, Tokyo; Representative Director and President: Shintaro Shimizu) conducted its second internet survey on "Rice Flour and Rice Flour Products" from April 1 to April 7, 2026.
The survey inquired about the usage of rice flour, consumption status, and intentions regarding rice flour products. We are pleased to announce the survey results.
**＜＜ TOPICS ＞＞**
* Nearly 50% of people ate rice flour foods, dishes, or sweets in the past year. Reasons for eating: over 40% said "delicious," over 20% each said "seems good for the body" and "like rice," and nearly 20% said "good texture."
* Approximately 54% of people intend to eat rice flour foods, dishes, or sweets in the future. Over 70% of those who ate them in the past year have this intention.
**【Survey Target】** MyVoiceCom survey monitors
**【Survey Method】** Internet survey (net research)
**【Survey Period】** April 1 - April 7, 2026
**【Number of Respondents】** 11,131 people
**【Detailed Survey Results】** https://myel.myvoice.jp/products/detail/33302
**◆Consumption Status of Rice Flour Foods, Dishes, and Sweets**
Nearly 50% of people ate rice flour foods, dishes, or sweets in the past year.
Among what they ate (multiple answers), "Commercially available foods/sweets using rice flour" accounted for 34.3%.
"Homemade dishes/sweets using rice flour" was 8.8%, with a higher proportion among those in their teens and twenties.
**◆Types of Rice Flour Foods, Dishes, and Sweets Eaten in the Past Year**
When those who ate rice flour foods, dishes, or sweets in the past year were asked about the types they ate (multiple answers), "bread" accounted for 57.4%, "cakes, baked goods," and "rice flour snacks" each around 20%, and "fried foods," "doughnuts," and "udon" each around 15%.
"Udon," "pasta," "ramen," and "rice flour snacks" were more common among men, while "bread" and "cakes, baked goods" were more common among women.
**◆Reasons for Eating Rice Flour Foods, Dishes, and Sweets**
The reasons for those who ate rice flour foods, dishes, or sweets in the past year (multiple answers) were: "delicious" at 40.5%, "seems good for the body" and "like rice" each over 20%, and "good texture" at 17.5%.
"Want to live a gluten-free lifestyle, want to reduce wheat intake" and "seems good for the body" had a higher proportion among women. Also, "good texture" was higher among women in their 50s-70s.
* For more details including graphs, please refer to [Detailed Survey Results].
**◆Intention to Consume Rice Flour Foods, Dishes, and Sweets**
Approximately 54% of people intend to eat rice flour foods, dishes, or sweets in the future, combining "intend to eat" and "somewhat intend to eat." This figure is high at over 70% for women in their teens and twenties, and also over 70% for those who have eaten rice flour products in the past year.
Those who do not intend to eat them (total of "do not intend to eat" and "do not really intend to eat") account for just over 10%.
**◆Types of Rice Flour Used in the Past Year**
20% of people used rice flour for cooking or other purposes in the past year. This was approximately 16% for men and approximately 26% for women.
Among the types of rice flour used (multiple answers), "for cooking/confectionery" was 11.1%, "for bread" was 5.8%, and "shiratamako (rice flour for mochi)" was 5.3%.
**◆Reasons for Not Using Rice Flour**
When people who did not use rice flour for cooking or other purposes in the past year were asked for their reasons (multiple answers), "more accustomed to wheat flour" was 29.8%, and "don't know recipes/menus using rice flour" and "expensive" were each just under 20%.
"More accustomed to wheat flour" had a higher proportion among women.
**＜＜ Respondents' Comments ＞＞**
**☆Reasons for wanting to eat rice flour foods/dishes, and reasons for not wanting to eat them (Total 5,706 comments)**
**Want to eat**
* More than anything, it's delicious, and I feel less guilty than with wheat flour, and my body feels lighter. (Female, 54 years old)
* If utilizing waste rice as rice flour or rice oil is a rational processing method, I think it should be more widely spread in society. (Male, 49 years old)
**Don't want to eat**
* I think eating rice as it is is definitely more delicious, and rice flour is difficult to handle compared to wheat flour due to differences in water content and gluten content. (Female, 60 years old)
* I imagine foods using rice flour are expensive, so I don't buy them and don't think I'll have the opportunity to eat them. (Female, 59 years old)
**Can't say either way**
* I'm interested in gluten-free, but wheat is more delicious. (Female, 57 years old)
**＜Detailed Survey Results＞**
https://myel.myvoice.jp/products/detail/33302
In addition to the above questions, we also asked about "frequency of eating rice flour foods/dishes" and "frequency of using rice flour."
* Regarding the publication and citation of survey results
This is from MyVoiceCom Co., Ltd.
The survey inquired about the usage of rice flour, consumption status, and intentions regarding rice flour products. We are pleased to announce the survey results.
**＜＜ TOPICS ＞＞**
* Nearly 50% of people ate rice flour foods, dishes, or sweets in the past year. Reasons for eating: over 40% said "delicious," over 20% each said "seems good for the body" and "like rice," and nearly 20% said "good texture."
* Approximately 54% of people intend to eat rice flour foods, dishes, or sweets in the future. Over 70% of those who ate them in the past year have this intention.
**【Survey Target】** MyVoiceCom survey monitors
**【Survey Method】** Internet survey (net research)
**【Survey Period】** April 1 - April 7, 2026
**【Number of Respondents】** 11,131 people
**【Detailed Survey Results】** https://myel.myvoice.jp/products/detail/33302
**◆Consumption Status of Rice Flour Foods, Dishes, and Sweets**
Nearly 50% of people ate rice flour foods, dishes, or sweets in the past year.
Among what they ate (multiple answers), "Commercially available foods/sweets using rice flour" accounted for 34.3%.
"Homemade dishes/sweets using rice flour" was 8.8%, with a higher proportion among those in their teens and twenties.
**◆Types of Rice Flour Foods, Dishes, and Sweets Eaten in the Past Year**
When those who ate rice flour foods, dishes, or sweets in the past year were asked about the types they ate (multiple answers), "bread" accounted for 57.4%, "cakes, baked goods," and "rice flour snacks" each around 20%, and "fried foods," "doughnuts," and "udon" each around 15%.
"Udon," "pasta," "ramen," and "rice flour snacks" were more common among men, while "bread" and "cakes, baked goods" were more common among women.
**◆Reasons for Eating Rice Flour Foods, Dishes, and Sweets**
The reasons for those who ate rice flour foods, dishes, or sweets in the past year (multiple answers) were: "delicious" at 40.5%, "seems good for the body" and "like rice" each over 20%, and "good texture" at 17.5%.
"Want to live a gluten-free lifestyle, want to reduce wheat intake" and "seems good for the body" had a higher proportion among women. Also, "good texture" was higher among women in their 50s-70s.
* For more details including graphs, please refer to [Detailed Survey Results].
**◆Intention to Consume Rice Flour Foods, Dishes, and Sweets**
Approximately 54% of people intend to eat rice flour foods, dishes, or sweets in the future, combining "intend to eat" and "somewhat intend to eat." This figure is high at over 70% for women in their teens and twenties, and also over 70% for those who have eaten rice flour products in the past year.
Those who do not intend to eat them (total of "do not intend to eat" and "do not really intend to eat") account for just over 10%.
**◆Types of Rice Flour Used in the Past Year**
20% of people used rice flour for cooking or other purposes in the past year. This was approximately 16% for men and approximately 26% for women.
Among the types of rice flour used (multiple answers), "for cooking/confectionery" was 11.1%, "for bread" was 5.8%, and "shiratamako (rice flour for mochi)" was 5.3%.
**◆Reasons for Not Using Rice Flour**
When people who did not use rice flour for cooking or other purposes in the past year were asked for their reasons (multiple answers), "more accustomed to wheat flour" was 29.8%, and "don't know recipes/menus using rice flour" and "expensive" were each just under 20%.
"More accustomed to wheat flour" had a higher proportion among women.
**＜＜ Respondents' Comments ＞＞**
**☆Reasons for wanting to eat rice flour foods/dishes, and reasons for not wanting to eat them (Total 5,706 comments)**
**Want to eat**
* More than anything, it's delicious, and I feel less guilty than with wheat flour, and my body feels lighter. (Female, 54 years old)
* If utilizing waste rice as rice flour or rice oil is a rational processing method, I think it should be more widely spread in society. (Male, 49 years old)
**Don't want to eat**
* I think eating rice as it is is definitely more delicious, and rice flour is difficult to handle compared to wheat flour due to differences in water content and gluten content. (Female, 60 years old)
* I imagine foods using rice flour are expensive, so I don't buy them and don't think I'll have the opportunity to eat them. (Female, 59 years old)
**Can't say either way**
* I'm interested in gluten-free, but wheat is more delicious. (Female, 57 years old)
**＜Detailed Survey Results＞**
https://myel.myvoice.jp/products/detail/33302
In addition to the above questions, we also asked about "frequency of eating rice flour foods/dishes" and "frequency of using rice flour."
* Regarding the publication and citation of survey results
This is from MyVoiceCom Co., Ltd.