[Survey on Foods with Function Claims] Over 30% of those aware of FFC expect effects when using them; this rises to over 60% for those who used them in the past year.
MyVoiceCom Inc. announced the results of an internet survey on Foods with Function Claims (FFC). Over 30% of FFC-aware individuals expect effects, climbing to over 60% for those who used them in the past year. Functions such as neutral fat suppression and intestinal environment improvement are particularly popular, offering a detailed analysis of market trends and consumer awareness.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 00:10
- 🔍 Collected: April 27, 2026 at 15:32
- 🤖 AI Analyzed: April 27, 2026 at 16:44 (1h 12m after Collected)
＜＜ TOPICS ＞＞
■ Among those aware of Foods with Function Claims (FFC), over 30% expect effects when using them. This figure rises to over 60% among those who have used them in the past year.
■ For individuals who purchased FFC in the past year, the most sought-after functions were "suppressing neutral fat, reducing body fat" (over 40%) and "improving intestinal environment, regulating bowel function, promoting bowel movements" (nearly 30%).
MyVoiceCom Inc. (Chiyoda-ku, Tokyo; Representative Director and President: Shintaro Shimizu) conducted its second internet survey on 'Foods with Function Claims' from March 1st to 7th, 2026, targeting MyVoiceCom's survey monitors, and collected 11,179 responses.
Foods with Function Claims are foods that display "Foods with Function Claims" on their packaging and indicate health functions/components based on scientific evidence. Specified Health Foods and Foods with Nutrient Function Claims are excluded. We hereby announce the survey results.
[Survey Target] MyVoiceCom survey monitors
[Survey Method] Internet survey (net research)
[Survey Period] March 1st - March 7th, 2026
[Number of Respondents] 11,179 people
[Detailed Survey Results] https://myel.myvoice.jp/products/detail/33205
◆ FFC Usage Status
Over 40% of people have experience using FFC (total of "used in the past year" and "used before"). The proportion is higher among women, with about 50% for women in their 30s to 70s.
Including those who "know about it but have not used it," the awareness rate for FFC is over 80%. Among men in their 10s to 40s, "unaware of FFC" is slightly higher.
◆ Views on the Effectiveness of FFC
Among FFC-aware individuals, over 30% expect effects when using them (total of "expect effects" and "expect effects but consider them supplementary"). This increases to over 60% among those who used them in the past year.
15.1% feel "it seems good for the body," 17.0% consider it "a sense of security/mere reassurance," and 28.5% "don't particularly pay attention."
◆ FFC Purchased in the Past Year
Approximately 45% of individuals purchased some type of FFC in the past year.
The genres of FFC purchased (multiple answers) were "tea-based beverages/health teas, coffee/tea beverages, cocoa" and "dairy products" at nearly 20% each, and "soft drinks, carbonated drinks, fruit/vegetable juices" at 9.6%.
◆ Functions of FFC Purchased in the Past Year
We asked individuals who purchased FFC in the past year about the functions of the products they bought (multiple answers).
"Suppressing neutral fat, reducing body fat" accounted for 40.4%, "improving intestinal environment, regulating bowel function, promoting bowel movements" for 29.6%, and "cholesterol management" and "maintaining immune function" each for over 20%.
"Improving intestinal environment, regulating bowel function, promoting bowel movements" and "maintaining immune function" were higher among older women, while "bone health, joint health support" was higher among women in their 70s.
"Blood pressure management" was slightly higher among older men, and "supporting weight/waist reduction, BMI improvement" was slightly higher among men in their 10s-50s.
"Stress reduction" tends to be higher among younger demographics.
*For more details, including additional graphs, please refer to [Detailed Survey Results].
◆ FFC Purchase Intention
Approximately 26% of individuals intend to purchase FFC (total of "want to purchase" and "somewhat want to purchase"). This is over 30% for women and nearly 40% for those who purchased FFC in the past year.
Over 30% of individuals have no intention of purchasing (total of "do not want to purchase" and "do not particularly want to purchase").
＜＜ Respondent Comments ＞＞
☆ Reasons for wanting to purchase and not wanting to purchase FFC (Total 5,676 comments)
Want to purchase
"Compared to non-functional foods, I think it's somewhat better for the body." (Male, 44 years old)
Want to purchase
"When there's scientific evidence and certification marks, I somehow feel I can trust it and it has value." (Female, 28 years old)
Do not want to purchase
"It's not additive-free, and it doesn't use organically grown (non-GMO) ingredients or natural sugar, so I feel it might actually have a negative impact on my body, so I don't want to use it." (Female, 33 years old)
Do not want to purchase
"Just a feeling. Also, if Tokuho is available, I'd prefer that." (Male, 43 years old)
Neither
"It's not something I'd specifically choose, but if what I chose happened to be an FFC, I'd be a little happy." (Female, 33 years old)
Neither
"I want to avoid overconsuming. Too much is also not good." (Female, 51 years old)
＜Detailed Survey Results＞
https://myel.my
Keywords:
■ Among those aware of Foods with Function Claims (FFC), over 30% expect effects when using them. This figure rises to over 60% among those who have used them in the past year.
■ For individuals who purchased FFC in the past year, the most sought-after functions were "suppressing neutral fat, reducing body fat" (over 40%) and "improving intestinal environment, regulating bowel function, promoting bowel movements" (nearly 30%).
MyVoiceCom Inc. (Chiyoda-ku, Tokyo; Representative Director and President: Shintaro Shimizu) conducted its second internet survey on 'Foods with Function Claims' from March 1st to 7th, 2026, targeting MyVoiceCom's survey monitors, and collected 11,179 responses.
Foods with Function Claims are foods that display "Foods with Function Claims" on their packaging and indicate health functions/components based on scientific evidence. Specified Health Foods and Foods with Nutrient Function Claims are excluded. We hereby announce the survey results.
[Survey Target] MyVoiceCom survey monitors
[Survey Method] Internet survey (net research)
[Survey Period] March 1st - March 7th, 2026
[Number of Respondents] 11,179 people
[Detailed Survey Results] https://myel.myvoice.jp/products/detail/33205
◆ FFC Usage Status
Over 40% of people have experience using FFC (total of "used in the past year" and "used before"). The proportion is higher among women, with about 50% for women in their 30s to 70s.
Including those who "know about it but have not used it," the awareness rate for FFC is over 80%. Among men in their 10s to 40s, "unaware of FFC" is slightly higher.
◆ Views on the Effectiveness of FFC
Among FFC-aware individuals, over 30% expect effects when using them (total of "expect effects" and "expect effects but consider them supplementary"). This increases to over 60% among those who used them in the past year.
15.1% feel "it seems good for the body," 17.0% consider it "a sense of security/mere reassurance," and 28.5% "don't particularly pay attention."
◆ FFC Purchased in the Past Year
Approximately 45% of individuals purchased some type of FFC in the past year.
The genres of FFC purchased (multiple answers) were "tea-based beverages/health teas, coffee/tea beverages, cocoa" and "dairy products" at nearly 20% each, and "soft drinks, carbonated drinks, fruit/vegetable juices" at 9.6%.
◆ Functions of FFC Purchased in the Past Year
We asked individuals who purchased FFC in the past year about the functions of the products they bought (multiple answers).
"Suppressing neutral fat, reducing body fat" accounted for 40.4%, "improving intestinal environment, regulating bowel function, promoting bowel movements" for 29.6%, and "cholesterol management" and "maintaining immune function" each for over 20%.
"Improving intestinal environment, regulating bowel function, promoting bowel movements" and "maintaining immune function" were higher among older women, while "bone health, joint health support" was higher among women in their 70s.
"Blood pressure management" was slightly higher among older men, and "supporting weight/waist reduction, BMI improvement" was slightly higher among men in their 10s-50s.
"Stress reduction" tends to be higher among younger demographics.
*For more details, including additional graphs, please refer to [Detailed Survey Results].
◆ FFC Purchase Intention
Approximately 26% of individuals intend to purchase FFC (total of "want to purchase" and "somewhat want to purchase"). This is over 30% for women and nearly 40% for those who purchased FFC in the past year.
Over 30% of individuals have no intention of purchasing (total of "do not want to purchase" and "do not particularly want to purchase").
＜＜ Respondent Comments ＞＞
☆ Reasons for wanting to purchase and not wanting to purchase FFC (Total 5,676 comments)
Want to purchase
"Compared to non-functional foods, I think it's somewhat better for the body." (Male, 44 years old)
Want to purchase
"When there's scientific evidence and certification marks, I somehow feel I can trust it and it has value." (Female, 28 years old)
Do not want to purchase
"It's not additive-free, and it doesn't use organically grown (non-GMO) ingredients or natural sugar, so I feel it might actually have a negative impact on my body, so I don't want to use it." (Female, 33 years old)
Do not want to purchase
"Just a feeling. Also, if Tokuho is available, I'd prefer that." (Male, 43 years old)
Neither
"It's not something I'd specifically choose, but if what I chose happened to be an FFC, I'd be a little happy." (Female, 33 years old)
Neither
"I want to avoid overconsuming. Too much is also not good." (Female, 51 years old)
＜Detailed Survey Results＞
https://myel.my
Keywords: