[Survey on Chicken] Nearly 40% of people purchase chicken at least once a week. The appeal of chicken is 'low price' for nearly 60%, 'easy to cook' for over 30%, and 'healthy' / 'high protein, low fat' for nearly 30% each.

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- Nearly 40% of people have purchased chicken at least once a week in the past year. The appeal of chicken is 'low price' for nearly 60%, 'easy to cook' for over 30%, and 'healthy' / 'high protein, low fat' for nearly 30% each. - Favorite chicken dishes are 'fried chicken (karaage, tatsuta-age)' at nearly 80%, 'yakitori' at approximately 56%, and 'fried chicken (Western style)', 'oyakodon', and 'chicken cutlet' in the 40% range each.

MyVoice Communications, Inc. (Chiyoda-ku, Tokyo, President: Shintaro Shimizu) conducted its second internet survey on 'Chicken' from March 1 to 7, 2026. We asked about purchasing habits, the appeal of chicken, and favorite ways to eat it in free-text responses. We hereby announce the survey results.

[Survey Target] MyVoice Communications' survey monitors [Survey Method] Internet survey (Net research) [Survey Period] March 1 to March 7, 2026 [Number of Respondents] 11,217 [Survey Results Details] https://myel.myvoice.jp/products/detail/33202

◆ Chicken Purchase Frequency Over 70% of respondents purchased chicken in the past year. Nearly 40% purchase it at least once a week.

◆ Cuts Purchased and Priorities When Purchasing Among chicken purchasers, the cuts usually bought (multiple answers allowed) are 'thigh meat' at 80.4%, 'breast meat' at 69.5%, and 'tenderloin (sasami)' and 'minced meat' in the 30% range each. Among women, the ratios for 'tenderloin', 'minced meat', and 'chicken drumettes' are higher.

When asking chicken purchasers about their priorities when buying (multiple answers allowed), 'price' was 59.4%, 'cut' was 55.5%, and 'whether it is domestically produced' was 52.7%. Many items had higher ratios among women, with 'no drip (liquid)' and 'whether it is domestically produced' showing particularly large gender differences. Furthermore, 'whether it is domestically produced' is highly prioritized by women in their 60s and 70s at nearly 70% each, and the ratio is also higher in the Kinki, Chugoku, and Kyushu regions.

◆ The Appeal of Chicken The appeal of chicken (multiple answers allowed) includes 'low price' at 58.0%, 'easy to cook' at 33.8%, and 'healthy' and 'high protein, low fat' at nearly 30% each.

'Easy to cook' is selected by approximately 46% of women, greatly exceeding men. 'Healthy' and 'high protein, low fat' have higher ratios among older age groups, showing significant generational differences. Among those who purchase chicken 2-3 times a week or more, the ratio of 'abundant menu options' is high, following 'low price' and 'easy to cook'. * Details such as the continuation of graphs can be viewed from [Survey Results Details].

◆ Frequency of Eating Chicken Dishes/Menus Approximately 95% of people have eaten dishes/menus using chicken in the past year. Over 70% eat it at least once a week, and over 40% eat it 2-3 times a week or more.

◆ Favorite Chicken Dishes When asked about their favorite chicken dishes (multiple answers allowed), 'fried chicken (karaage, tatsuta-age)' led at 77.2%, followed by 'yakitori' at 55.5%, and 'fried chicken (Western style)', 'oyakodon', and 'chicken cutlet' in the 40% range each.

Many items had higher ratios among women, and gender differences were significant for 'salad chicken', 'chicken ham, steamed chicken, boiled chicken', 'chicken meatballs', 'chicken soboro (minced)', 'simmered dishes containing chicken', 'stew', and 'chicken soup, chicken broth soup'. In Kyushu, the ratios for 'chicken nanban', 'kashiwameshi (chicken rice)', and 'mizutaki' were higher than in other regions. * Details such as the continuation of graphs can be viewed from [Survey Results Details].

<< Respondent Comments >> ☆ Favorite ways to eat chicken (5,602 comments in total)

- Simply grilling it with salt and pepper and eating it is the most delicious. Just make sure to cook the skin thoroughly. (Male, 27) - I like dishes where grilled thigh meat is coated in a sweet and spicy Japanese-style sauce. (Male, 44) - I don't like dry textures. Any dish using cuts with a lot of umami is fine. (Male, 64) - I like fried chicken seasoned like KFC. (Female, 24) - I use chicken thigh meat the most. It is versatile and handy for stir-fries and simmered dishes. Kids happily eat chicken wings simply seasoned with salt and pepper and grilled. (Female, 37) - I like the skin. Even if they say it's high in fat, I can't let go of the skin. Microwave chicken char siu is easy and delicious. (Female, 50) - I use residual heat cooking for reasonably priced breast meat and eat it with various sauces and toppings. (Female, 71)