【Survey on Internet Advertising】Among those shown ads in the past year, about 30% read the content. Actions taken when ads were displayed were "closed the ad" and "accidentally clicked the ad" by about 50% each.
According to a survey on internet advertising conducted by MyVoice Communications Inc., about 30% of people who were shown ads in the past year read their content. Actions taken when ads were displayed included "closed the ad" and "accidentally clicked the ad," each accounting for over 50%.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 00:10
- 🔍 Collected: April 11, 2026 at 00:30 (24h 20m after Published)
- 🤖 AI Analyzed: April 19, 2026 at 23:47 (215h 17m after Collected)
TOPICS
■ Among those who were shown ads in the past year, about 30% read the content. Actions taken when ads were displayed were "closed the ad" and "accidentally clicked the ad" by about 50% each, and "did not want to see this ad or reported it" by about 30%.
■ Regarding internet advertising, 30% think it's "annoying but unavoidable," while about 25% say "if it's something that interests me, I'll read the content."
MyVoice Communications Inc. (Chiyoda-ku, Tokyo, President and Representative Director: Shintaro Shimizu) conducted its 7th internet survey on "Internet Advertising" from March 1st to 7th, 2026.
This survey asked about the display status of internet ads, attitudes towards ads, and things that were found unpleasant through free-form responses. We are pleased to announce the survey results.
[Survey Target] MyVoiceCom survey monitors
[Survey Method] Internet survey (Online research)
[Survey Period] March 1st - March 7th, 2026 [Number of Respondents] 11,300
[Survey Details] https://myel.myvoice.jp/products/detail/33208
◆ Internet Ads Displayed in the Past Year
In the past year, internet ads displayed during internet use were (multiple responses): "Banner ads" at 71.2%, "Video ads" and "Ads displayed between content or articles" at over 50% each.
"Ads that require viewing to read or watch" were higher among women, particularly noticeable among women aged 30-50s. "Ads displayed on social media timelines" were common among younger demographics, and "Ads in smartphone apps or games that offer items or rewards" were more common among women aged 30-40s.
◆ Degree of Reading Internet Ad Content
Among those who were shown internet ads in the past year, about 30% read the content ("usually read" or "sometimes read"). The proportion was higher among women aged 10-20s.
[Image: A graph showing the types of internet ads displayed]
◆ Actions Taken When Internet Ads Were Displayed
Among people who were shown internet ads in the past year, those who were shown ads...
■ Among those who were shown ads in the past year, about 30% read the content. Actions taken when ads were displayed were "closed the ad" and "accidentally clicked the ad" by about 50% each, and "did not want to see this ad or reported it" by about 30%.
■ Regarding internet advertising, 30% think it's "annoying but unavoidable," while about 25% say "if it's something that interests me, I'll read the content."
MyVoice Communications Inc. (Chiyoda-ku, Tokyo, President and Representative Director: Shintaro Shimizu) conducted its 7th internet survey on "Internet Advertising" from March 1st to 7th, 2026.
This survey asked about the display status of internet ads, attitudes towards ads, and things that were found unpleasant through free-form responses. We are pleased to announce the survey results.
[Survey Target] MyVoiceCom survey monitors
[Survey Method] Internet survey (Online research)
[Survey Period] March 1st - March 7th, 2026 [Number of Respondents] 11,300
[Survey Details] https://myel.myvoice.jp/products/detail/33208
◆ Internet Ads Displayed in the Past Year
In the past year, internet ads displayed during internet use were (multiple responses): "Banner ads" at 71.2%, "Video ads" and "Ads displayed between content or articles" at over 50% each.
"Ads that require viewing to read or watch" were higher among women, particularly noticeable among women aged 30-50s. "Ads displayed on social media timelines" were common among younger demographics, and "Ads in smartphone apps or games that offer items or rewards" were more common among women aged 30-40s.
◆ Degree of Reading Internet Ad Content
Among those who were shown internet ads in the past year, about 30% read the content ("usually read" or "sometimes read"). The proportion was higher among women aged 10-20s.
[Image: A graph showing the types of internet ads displayed]
◆ Actions Taken When Internet Ads Were Displayed
Among people who were shown internet ads in the past year, those who were shown ads...