Creating the Future with Story®: The Power of Narrative for All Business Professionals
My Story in Card Inc. announced its endorsement of 'April Dream' and its initiative to spread 'the power of story' to all business professionals. The company aims to foster individual value realization and strengthen teamwork through workshop-style training that includes understanding narrative structure based on T-SBI and practical role-playing.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 11:38 (474h 50m after Collected)
My Story in Card Inc. endorses “April Dream,” an initiative to make April 1st a “Day for Expressing Dreams.” This press release represents the dream of My Story in Card Inc.
Dream: The Power of Narrative for All Business Professionals
We dream of a society where everyone can proudly tell their own story and deepen bonds by listening to the stories of their colleagues. We aim to cultivate such a future, where each individual can maximize and share their value through teamwork and community, using the power of story.
To achieve this, as a concrete step that My Story in Card Inc. can contribute, we will focus on “workshop-style training” based on two pillars:
① Understanding the “three-act structure of narrative” through T-SBI (Thesis–Situation–Action–Outcome)
② Practicing “narrative skill = listening skill × telling skill” through role-play
Background: My Story
My Story in Card Inc. was established in April 2023 by Representative Naoaki Nii, driven by the desire to utilize stories and narratives for regional revitalization and career development for business professionals. While we advocate “Creating the Future with Story®,” I personally was not good at composition or Japanese language (my high school grade was around “6” out of 10). Despite this, I became fascinated by stories and honed them as a business soft skill, thanks to two major turning points.
One was working at Microsoft in the United States from 2006 to 2011 and attending a part-time MBA program at the University of Washington. There, I learned how indispensable “storytelling” is for corporate engagement and leadership, meeting many coaches and excellent books. This experience was a significant culture shock, as I had spent the first half of my life in a culture of “action over words.”
Another turning point was my learning experience at Amazon Japan from 2011 to 2023. While involved in launching Kindle services, I aspired to the world of business non-fiction and even attended an editor’s school, but at the time, I couldn't even write short stories well. Later, I became deeply involved in hiring interviews as an Amazon “Bar Raiser,” listening to hundreds of specific experiences and verbalizing feedback. It was then I realized that this very process was storytelling itself.
Dream: The Power of Narrative for All Business Professionals
We dream of a society where everyone can proudly tell their own story and deepen bonds by listening to the stories of their colleagues. We aim to cultivate such a future, where each individual can maximize and share their value through teamwork and community, using the power of story.
To achieve this, as a concrete step that My Story in Card Inc. can contribute, we will focus on “workshop-style training” based on two pillars:
① Understanding the “three-act structure of narrative” through T-SBI (Thesis–Situation–Action–Outcome)
② Practicing “narrative skill = listening skill × telling skill” through role-play
Background: My Story
My Story in Card Inc. was established in April 2023 by Representative Naoaki Nii, driven by the desire to utilize stories and narratives for regional revitalization and career development for business professionals. While we advocate “Creating the Future with Story®,” I personally was not good at composition or Japanese language (my high school grade was around “6” out of 10). Despite this, I became fascinated by stories and honed them as a business soft skill, thanks to two major turning points.
One was working at Microsoft in the United States from 2006 to 2011 and attending a part-time MBA program at the University of Washington. There, I learned how indispensable “storytelling” is for corporate engagement and leadership, meeting many coaches and excellent books. This experience was a significant culture shock, as I had spent the first half of my life in a culture of “action over words.”
Another turning point was my learning experience at Amazon Japan from 2011 to 2023. While involved in launching Kindle services, I aspired to the world of business non-fiction and even attended an editor’s school, but at the time, I couldn't even write short stories well. Later, I became deeply involved in hiring interviews as an Amazon “Bar Raiser,” listening to hundreds of specific experiences and verbalizing feedback. It was then I realized that this very process was storytelling itself.