[OXO Project] 3 days to experience 'This is also wellness.' Haircare brand 'diachic' and body care brand 'nutseline' confirmed for pop-up event
Wellness & beauty pop-up event 'OXO Project' has announced the participation of haircare brand 'diachic' and body care brand 'nutseline' at their event in Omotesando, Tokyo, from August 7 to 9, 2026. A new hair oil co-developed with influencer hagekano will also be revealed.
📋 Article Processing Timeline
- 📰 Published: May 30, 2026 at 02:10
- 🔍 Collected: May 29, 2026 at 17:18
- 🤖 AI Analyzed: May 29, 2026 at 17:19 (1 min after Collected)
## What is 'Wellness' according to OXO Project?
Wellness, to OXO Project, is not limited to exercise or health management. It encompasses taking care of your skin and hair, switching moods through scent, and choosing items that make daily life more comfortable. If it makes you feel better and changes your lifestyle in a positive way, we consider that a form of wellness.
The participating brands, diachic and nutseline, propose 'self-care to reset yourself' from the perspective of beauty.
## Two brands proposing 'Self-Reset'
### diachic: Confidence in your hairline
diachic is a haircare brand developed with the renowned Korean salon group 'LEEKAJA Group.' It focuses on hairline management, covering parts that affect facial impressions. Visitors can test diachic items and experience Korean self-care trends firsthand.
### nutseline: Guasha body care for post-workout recovery
nutseline is a Korean brand designed for daily condition management through body care. It proposes guasha-incorporated care for muscle fatigue or swelling. Visitors can experience the scent, texture, and refreshing effects of their products.
## Influencer hagekano joins the collaboration: First look at new hair oil
The pop-up will feature the first public preview of a new hair oil co-developed by diachic and influencer 'hagekano,' who has over 2 million followers. hagekano, the producer of the wig brand 'NEJIKO,' has focused on creating a hair oil that offers a lightweight finish and great scent. The product is slated for future online sale, but visitors will have an exclusive chance to try it at the event.
hagekano is also scheduled to visit the venue during the event period from August 7th to 9th.
Wellness, to OXO Project, is not limited to exercise or health management. It encompasses taking care of your skin and hair, switching moods through scent, and choosing items that make daily life more comfortable. If it makes you feel better and changes your lifestyle in a positive way, we consider that a form of wellness.
The participating brands, diachic and nutseline, propose 'self-care to reset yourself' from the perspective of beauty.
## Two brands proposing 'Self-Reset'
### diachic: Confidence in your hairline
diachic is a haircare brand developed with the renowned Korean salon group 'LEEKAJA Group.' It focuses on hairline management, covering parts that affect facial impressions. Visitors can test diachic items and experience Korean self-care trends firsthand.
### nutseline: Guasha body care for post-workout recovery
nutseline is a Korean brand designed for daily condition management through body care. It proposes guasha-incorporated care for muscle fatigue or swelling. Visitors can experience the scent, texture, and refreshing effects of their products.
## Influencer hagekano joins the collaboration: First look at new hair oil
The pop-up will feature the first public preview of a new hair oil co-developed by diachic and influencer 'hagekano,' who has over 2 million followers. hagekano, the producer of the wig brand 'NEJIKO,' has focused on creating a hair oil that offers a lightweight finish and great scent. The product is slated for future online sale, but visitors will have an exclusive chance to try it at the event.
hagekano is also scheduled to visit the venue during the event period from August 7th to 9th.
FAQ
When and where will the 'OXO Project' take place?
It will be held from August 7 (Fri) to August 9 (Sun), 2026, in Omotesando, Tokyo.
What brands have been confirmed to participate?
The two brands are 'diachic' (a hair care brand co-developed with the famous Korean hair salon group 'LEEKAJA Group') and 'nutseline' (which proposes gua sha body care).
What is the new item co-developed by influencer 'hagekano' and diachic?
It is a new hair oil, co-developed by influencer hagekano, who has over 2 million total followers. The item will be unveiled at the event venue.
Will hagekano visit the event during the event period?
Yes, hagekano is scheduled to visit the venue from August 7 (Fri) to August 9 (Sun).
What does OXO Project consider as wellness?
OXO Project considers wellness to include not only exercise and health management, but also taking care of the skin and hair, choosing fragrances and items that suit you for a comfortable experience, and making time to care for yourself.