[OXO Project] South Korea's Popular Skincare Brand "OYOT" to Participate as First Brand in Japan's First Wellness & Beauty Pop-up Event "OXO Project"
IROA Co., Ltd.'s "OXO Project" is a wellness & beauty pop-up event to be held in Omotesando, Tokyo for three days from August 7, 2026. The Korean skincare brand "OYOT" will participate as the first brand, proposing new self-care habits through product sales, brand experiences, and wellness classes.
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- 📰 Published: April 30, 2026 at 20:00
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IROA Co., Ltd.'s wellness & beauty project "OXO Project" will hold a limited-time pop-up event in Omotesando, Tokyo, for three days from Friday, August 7, 2026, to Sunday, August 9, 2026.
This event is Japan's first wellness & beauty-specialized pop-up, a summer-only event where sensitive brands from Japan and overseas meet consumers. Beyond product sales, it proposes "new summer habits for self-care" through brand experiences, wellness classes, and exclusive content.
We are pleased to announce that the Korean skincare brand "OYOT" will participate as the first brand.
About the first brand "OYOT":
OYOT is a Korean skincare brand developed with its own bamboo-derived ingredients as a base, aiming to restore the skin's natural condition. Focusing on soothing and moisturizing, it offers items that cater to daily changing skin conditions.
Its flagship line, "BAMBOO HYAL," was planned and developed by the brand representative during her pregnancy, prompted by her own sensitive skin concerns. After approximately two years of development, it was born as a series that combines low-irritation design with comfortable usability.
Furthermore, OYOT proposes a new skincare habit where users can create their own combinations according to their skin condition on a given day, rather than using products in a fixed order.
Full product lineup of OYOT's flagship line "BAMBOO HYAL" series.
An experience-oriented brand gaining support in Korea:
OYOT held a solo pop-up at the large Korean department store "THE HYUNDAI SEOUL" approximately six months after its launch. At the venue, in addition to product sales, it gained significant support through spatial staging and brand experiences that allowed visitors to relax comfortably.
The brand's attitude of carefully conveying its values directly to customers, not just through its products, is one of the reasons OYOT is attracting attention.
Scenes from the pop-up held at "THE HYUNDAI SEOUL" in Korea.
Scenes from the brand worldview experience and bamboo tea tasting at "THE HYUNDAI SEOUL" in Korea. Scenes from the brand experience and visitors at "THE HYUNDAI SEOUL" in Korea.
What is the pop-up event "OXO Project"?
With the concept of "XOXO, Summer (Love yourself this summer)," it is a three-day limited event where "self-care," which tends to be put off in busy daily life, can be experienced in a fun, beautiful, and comfortable way.
Move your body, prepare your skin, and uplift your mood.
OXO Project redefines wellness not as an obligation, but as "an experience you want to incorporate into your daily life."
Set in Omotesando, a highly sensitive town, it will create encounters with trending brands and new lifestyles this summer.
Global Wellness & Beauty Pop-up "OXO Project" | Tokyo, Omotesando | 2026.08.07–08.09
Venue Contents (partially planned):
Wellness Session: Wellness classes such as yoga and pilates are planned. Starting with the exhilaration of moving the body, it proposes new wellness habits that naturally incorporate health and beauty while experiencing products and services at the venue.
Brand Experience Booth: Experience booths are planned where visitors can actually hold, try, and consult about popular brands. Through customer service and counseling by dedicated staff, visitors can find items that suit them.
Summer Entertainment Contents: In conjunction with the midsummer timing, participatory contents that make you want to take photos, such as stamp rallies, limited novelties, and original ice cream, are also planned.
Trend Spot in Omotesando: In addition to visitors with high beauty sensitivity, attention from industry stakeholders and media is also expected, making it a focus as a new trend-setting spot this summer.
Event Outline:
Event Name: OXOP. Global Wellness & Beauty POP UP in Tokyo
Event Period: August 7 (Fri) to August 9 (Sun), 2026
Venue: Jingumae Court C 1F, 4-24-3 Jingumae, Shibuya-ku, Tokyo 150-0001
Organizer: IROA Co., Ltd.
Contact for this matter:
IROA Co., Ltd. OXOP. Public Relations
E-mail: oxoproject@iroa.co.jp
Wellness & Beauty Pop-up Brand "OXO Project"
Instagram: https://instagram.com/oxoproject_offficial
Self-operated brand
Keywords:
This event is Japan's first wellness & beauty-specialized pop-up, a summer-only event where sensitive brands from Japan and overseas meet consumers. Beyond product sales, it proposes "new summer habits for self-care" through brand experiences, wellness classes, and exclusive content.
We are pleased to announce that the Korean skincare brand "OYOT" will participate as the first brand.
About the first brand "OYOT":
OYOT is a Korean skincare brand developed with its own bamboo-derived ingredients as a base, aiming to restore the skin's natural condition. Focusing on soothing and moisturizing, it offers items that cater to daily changing skin conditions.
Its flagship line, "BAMBOO HYAL," was planned and developed by the brand representative during her pregnancy, prompted by her own sensitive skin concerns. After approximately two years of development, it was born as a series that combines low-irritation design with comfortable usability.
Furthermore, OYOT proposes a new skincare habit where users can create their own combinations according to their skin condition on a given day, rather than using products in a fixed order.
Full product lineup of OYOT's flagship line "BAMBOO HYAL" series.
An experience-oriented brand gaining support in Korea:
OYOT held a solo pop-up at the large Korean department store "THE HYUNDAI SEOUL" approximately six months after its launch. At the venue, in addition to product sales, it gained significant support through spatial staging and brand experiences that allowed visitors to relax comfortably.
The brand's attitude of carefully conveying its values directly to customers, not just through its products, is one of the reasons OYOT is attracting attention.
Scenes from the pop-up held at "THE HYUNDAI SEOUL" in Korea.
Scenes from the brand worldview experience and bamboo tea tasting at "THE HYUNDAI SEOUL" in Korea. Scenes from the brand experience and visitors at "THE HYUNDAI SEOUL" in Korea.
What is the pop-up event "OXO Project"?
With the concept of "XOXO, Summer (Love yourself this summer)," it is a three-day limited event where "self-care," which tends to be put off in busy daily life, can be experienced in a fun, beautiful, and comfortable way.
Move your body, prepare your skin, and uplift your mood.
OXO Project redefines wellness not as an obligation, but as "an experience you want to incorporate into your daily life."
Set in Omotesando, a highly sensitive town, it will create encounters with trending brands and new lifestyles this summer.
Global Wellness & Beauty Pop-up "OXO Project" | Tokyo, Omotesando | 2026.08.07–08.09
Venue Contents (partially planned):
Wellness Session: Wellness classes such as yoga and pilates are planned. Starting with the exhilaration of moving the body, it proposes new wellness habits that naturally incorporate health and beauty while experiencing products and services at the venue.
Brand Experience Booth: Experience booths are planned where visitors can actually hold, try, and consult about popular brands. Through customer service and counseling by dedicated staff, visitors can find items that suit them.
Summer Entertainment Contents: In conjunction with the midsummer timing, participatory contents that make you want to take photos, such as stamp rallies, limited novelties, and original ice cream, are also planned.
Trend Spot in Omotesando: In addition to visitors with high beauty sensitivity, attention from industry stakeholders and media is also expected, making it a focus as a new trend-setting spot this summer.
Event Outline:
Event Name: OXOP. Global Wellness & Beauty POP UP in Tokyo
Event Period: August 7 (Fri) to August 9 (Sun), 2026
Venue: Jingumae Court C 1F, 4-24-3 Jingumae, Shibuya-ku, Tokyo 150-0001
Organizer: IROA Co., Ltd.
Contact for this matter:
IROA Co., Ltd. OXOP. Public Relations
E-mail: oxoproject@iroa.co.jp
Wellness & Beauty Pop-up Brand "OXO Project"
Instagram: https://instagram.com/oxoproject_offficial
Self-operated brand
Keywords: