This event is a wellness experiential project by the pop-up brand "OXO Project", operated by IROA Inc., and will unfold with the concept of "XOXO, Summer (A summer to love yourself.)".

For modern women, "self-care" is often put on the back burner amidst the hustle and bustle of daily life. OXO Project redefines this as a "special time" and proposes a wellness experience that holistically aligns the body, beauty, and inner self.

Under the message "OXO : The XOXO for your Body.", we will create a space that can be enjoyed with all five senses through an experience design of "HOT × COOL" tailored to the summer season.

Approximately 10 Korean wellness & beauty brands, including MYRÓA, will be exhibiting at the venue. The event offers experiences that span exercise, beauty, and inner care, structured to allow visitors to experience "wellness as a routine", going beyond mere product purchases. Furthermore, visitor experience value will be maximized through multifaceted content such as wellness classes like yoga and Pilates, brand booth experiences, original dessert offerings, and gift boxes from Korean clinics and brands.

In recent years, "trust building through experience" has significantly influenced purchasing behavior in the Japanese market. This event is designed to promote brand understanding and purchase conversion starting from offline experiences. 【Event Features】 ■ Approximately 10 Korean Wellness & Beauty Brands Gather Centered around the premium wellness brand "MYRÓA" operated by IROA Inc., brands across multiple categories including functional beauty, inner care, and activewear will exhibit.

Fusion of Wellness Classes × Pop-up Experience In the mornings, wellness classes such as yoga, Pilates, and meditation will be held, while during the day, a pop-up will offer free participation product experiences, consultations, and purchases.

Original Dessert Offering Limited edition desserts themed around "summer, coolness, and self-love" will be offered, creating an experience to be enjoyed with all five senses.

Gift Boxes from Korean Clinics & Brands Special gift boxes from Korean clinics and popular brands will be prepared for visitors who meet certain conditions, creating ongoing brand touchpoints after the event.

Diffusion Design Centered on SNS & UGC We will promote UGC (User Generated Content) by influencers and visitors to generate buzz online before, during, and after the event. 【Event Overview】 Event Name: XOXO, SUMMER Event Period: August 2026 Venue: Tokyo Content: ・Wellness Classes (Yoga / Pilates / Meditation, etc.) ・Pop-up Booths (Product Experience / Purchase) ・Original Dessert Offering ・Gift Box Distribution ・Photo Spots / UGC Initiatives 【About OXO Project】 OXO Project is a project that redefines self-care experiences for modern women with the concept of "XOXO to Myself (Expressions of Love to Oneself)." It elevates "self-care," which tends to be postponed in busy daily lives, into a more sensory and positive experience, proposing new value that spans wellness, beauty, and lifestyle. Contact Information for Inquiries IROA Inc. Public Relations Department E-mail: oxoproject@iroa.co.jp

Operating Brand "MYRÓA" Shop: https://myroa.net Instagram: https://instagram.com/myroa_wellness

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: MYRÓA
  • Products / services: OXO Project / XOXO, SUMMER