Making Handmade Stickers a 'Culture': Launch of New Project 'MY Seal Lab.'

Amid growing interest in handmade stickers, MY mama Inc. announced the launch of its new project, "MY Seal Lab.," on April 1, 2026, with the aim of establishing sticker making as a "new handmade culture."

Stickers are shifting from being "collected items" to "items made by oneself." While ideas for handmade stickers are spreading, especially on social media, challenges regarding their durability and safety have also become apparent.

Instead of leaving these challenges to individual trial and error, we want to organize them and deliver solutions that anyone can replicate. With this in mind, "MY Seal Lab.," a research and development team specialized in sticker making, aims to integrate material verification, crafting methods, and product development to create an environment where sticker making can be enjoyed more accessibly and continuously.

What is MY Seal Lab.? "MY Seal Lab." is a research and development team specializing in sticker making. They comprehensively handle everything from material verification to product development, working to expand the possibilities of sticker making.

Original stickers using "Token Capsules"

Their main activities are as follows:

### Material Verification In addition to achieving desired forms, they prioritize safety for children and select appropriate materials.

### Combination Verification They verify the compatibility between sticker materials and adhesives, checking practical aspects like strong adhesion and resistance to peeling. Verified materials are then assembled into "DIY kits" that contain everything needed to create stickers.

### Crafting Method Development If sticker making is to become a culture, the creation process cannot be difficult.

It needs to be easy to adopt and yield satisfying results.

Therefore, MY mama, breaking away from conventional molds, designs the shapes of materials used for sticker making from scratch.

They aim to give shape to unique "cuteness" not found in the market.

The 'Stumbling Blocks' Behind the Development The launch of MY Seal Lab. is motivated by the "invisible hurdles" in sticker making.

Although sticker making seems easy at first glance, actually engaging in it reveals various difficulties, such as compatibility issues between materials and problems with the finished product.

For example: - Materials don't adhere well to each other and peel off. - Layering glue diminishes the sparkle of holograms. - The finished product doesn't turn out as expected.

These challenges place a significant burden on individuals to verify each one, costing considerable time and money.

The founder states:

"Sticker making may seem easy to enjoy, but it actually has many points where people tend to stumble. It's a huge task for individuals to carry out all those verifications themselves. That's why we believe that by verifying and solving these issues beforehand and delivering solutions, more people will be able to enjoy the process smoothly."

Moreover, it's not uncommon for materials to be wasted when people stumble during the creation process. Reducing such experiences and creating an environment where "the act of making itself can be enjoyed" is also one of the key objectives of this project.

MY Seal Lab. will consistently handle not only research but also product development.

In addition to planning original products and new materials, they will expand the lineup of "DIY kits" that include materials and instruction manuals, creating an environment where people can start easily and without waste.

Set for making "Ohajiki Seal-style" stickers (with instructions)

Background of the 160,000-Unit Hit Product 'Shealun' "Shealun," a sticker adhesive liquid planned and developed by MY mama, has surpassed 160,000 units in cumulative sales.

Traditionally, handmade stickers were mainly attached with double-sided tape. However, this method presented challenges such as difficulty in cutting complex shapes or small designs, and the tape peeling off from the sticker during replacement.

"Shealun," with its brush-on application like nail polish, solved these problems.

Furthermore, for issues like collected stickers (e.g., Bonbon Drop Seals) falling out of sticker albums, it became possible to reactivate the adhesive, solving two problems simultaneously.

The fact that it met a new demand for "sticker adhesive liquid" that did not exist in the market led to its support. Even with the emergence of similar products, it continued to be evaluated for both quality and price, and its sales continue to grow.

Manufacturing Made Possible by MY mama MY mama has a system that consistently handles product planning, development, and manufacturing.

They achieve speedy product development through close collaboration with manufacturing factories. Additionally, by sourcing various materials and testing their compatibility, they create products that balance enjoyment and feasibility.

Given that many users enjoy crafts with their children, they are also focusing on product development that emphasizes safety for children's use.

### Making Sticker Making a Culture Easy to make, enjoyable without stumbling or waste.

MY Seal Lab. aims to evolve sticker making into a freer and more accessible activity, expanding it as a handmade culture that anyone can easily enjoy.

Material development tailored to changing trends will further broaden the scope of expression in sticker creation.

Originally, glue is a material for adhesion. However, by changing its usage slightly, it also holds new possibilities as an expressive material for crafts. By proposing adhesive as a material for the "joy of making," they aim to expand the range of expression in handmade crafts. From "collecting" to "making." MY mama will continue to propose ways to spread the joy of creation through material development that adapts to changing trends.

Contact for this matter

MY mama Inc.

Official Website Inquiry Form: https://mymama.co.jp/contact/

【About MY mama Inc.】

"We want to ignite our customers' creative spirits and let them feel the joy of making."

MY mama Inc. plans, manufactures, and sells handicraft materials.

All employees stand from the perspective of handmade users, and it is their policy to develop and release new products every month at prices accessible to everyone, while maintaining high quality.

The founder's unchanging passion for handmade crafts for over 20 years has become the company culture, leading to its present state.

Rakuten Shop: https://www.rakuten.ne.jp/gold/auc-my-mama/ Yahoo! Shop: https://shopping.geocities.jp/my-mama/ Amazon: https://www.amazon.co.jp/stores/node/5326726051

Currently streaming on Instagram (@tedukuri_my_mama)

https://www.instagram.com/tedukuri_my_mama/

Company Name: MY mama Inc. Location: 2-291 Minamino, Minami-ku, Nagoya-shi, Aichi Prefecture Representative: Sachiko Kanie Official HP: https://mymama.co.jp/ Business Description: Planning, manufacturing, and sales of handicraft materials